How to Interpret an On-page Surveys Report

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Running On-page Surveys (OPS) is a great way to engage with your website visitors and collect feedback right at the moment they are interacting with your website. The OPS reports give you an insight into how a survey is serving its purpose by providing a detailed view of the respondent data in the most comprehensive manner.

Let’s look at how you can interpret a report:

To access the reports section of OPS, click Analyze > Surveys. From the listed surveys, select the surveys for which you want to view the report.

create-survey

View Reports

On the summary page of the survey you have selected, hover over Detailed Reports to get three types of views of survey responses: Overview, Respondent View, and Question View.

detailed-report-survey

Overview

This view appears by default when you open the OPS reports screen.

overview-report-survey

 

This screen provides a general overview of all the questions in a survey through graphical reports corresponding to each question.

Note: If you selected the Ask your respondents for email checkbox while creating a survey, you will see a message icon next to the responses by the visitors who entered their email addresses when prompted. Clicking this icon opens a modal box where you can write an email and send it directly to a particular respondent.

beforeres

Respondent View

On this screen, you can view answers selected by respondents individually.

From the panel on the right, you can select respondents for whom you want to view the report. This panel also shows the date and time when a respondent participated in a survey.

respondent-view-survey

Note: If you selected the Ask your respondents for email checkbox while creating a survey, you will see a message icon next to the responses by the visitors who entered their email addresses when prompted. Clicking this icon opens a modal box where you can write an email and send it directly to a particular respondent.

Question View

This screen also provides a graphical representation of the survey, but there is a separate tab for each question. The individual question for which you want to see a report can be selected from the panel on the right.

question-view-survey

Note: If you selected the Ask your respondents for email checkbox while creating a survey, you will see a message icon next to the responses by the visitors who entered their email addresses when prompted.

Clicking this icon opens a modal box where you can write an email and send it directly to a particular respondent.

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