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How to Create Segments per the Geographic Location of Visitors

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To target visitors who access your website from a specific geography, you can create segments based on visitor locations and assign these segments to the test. To create location-based segmentation for your website traffic, please make sure to enable Store Location Information under Settings > Accounts > Privacy Center. The location information will be stored as selected in Privacy Center.

Follow these steps to create segments per the visitors’ geographic locations:

  1. In the segment selector pane, select Custom.
  2. To specify the countries or regions you want to include in the segment, select Users
  3. Select Location.
  4. Select multiple combinations of locations with the logical AND and OR operators and then use brackets to enclose the segment condition.

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