To target visitors who access your website from a specific geography, you can create segments based on visitor locations and assign these segments to the test. To create location-based segmentation for your website traffic, please make sure to enable Store Location Information under Settings > Accounts > Privacy Center. The location information will be stored as selected in Privacy Center.
Follow these steps to create segments per the visitors’ geographic locations:
- In the segment selector pane, select Custom.
- To specify the countries or regions you want to include in the segment, select Users
- Select Location.
- Select multiple combinations of locations with the logical AND and OR operators and then use brackets to enclose the segment condition.