Does VWO Code Impact Bounce Rates and Page Engagement?

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When you view VWO reports data using Google Analytics (GA), you may sometimes notice that GA has reported an increase in the bounce rate and page engagement. Although the bounce rates and engagement may not have increased, GA reports might display an increase. This occurs mostly when you are running a split URL campaign.

In a split URL campaign, when your website visitors land on the control, VWO will automatically redirect visitors to all variations equally. If you are using VWO Async code for the campaign, GA tracks conversions as follows:

  • If the redirection occurs within the same domain, GA tracks the event as page engagement.
  • If the redirection is to a different domain, GA tracks the event as the bounce rate.

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