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Does VWO Code Impact Bounce Rates and Page Engagement?

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When you view VWO reports data using Google Analytics (GA), you may sometimes notice that GA has reported an increase in the bounce rate and page engagement. Although the bounce rates and engagement may not have increased, GA reports might display an increase. This occurs mostly when you are running a split URL campaign.

In a split URL campaign, when your website visitors land on the control, VWO will automatically redirect visitors to all variations equally. If you are using VWO Async code for the campaign, GA tracks conversions as follows:

  • If the redirection occurs within the same domain, GA tracks the event as page engagement.
  • If the redirection is to a different domain, GA tracks the event as the bounce rate.

Tracking Bounce Rate in VWO

VWO does not provide a direct metric or feature to measure bounce rates. However, you can easily integrate VWO with Google Analytics (GA) or other third-party tools that can help you analyze the bounce data.

Alternately, you can also track bounce data in a test by setting up ‘Engagement Goal‘. The engagement goal is triggered when a visitor interacts with the website where the test is running. You can analyze the data to view the number of visitors who engaged with the website against the number of goal conversion number.

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