Talk to a sales representative

+1 844-822-8378

Write to us

Create Split URL test using VWO

Monday, December 23, 2013

A Split URL Campaign helps you to test multiple versions of your website hosted on different URLs. In your campaign, if your Variation is on a different address or has major design changes compared to Control, we’d recommend that you create a Split URL Test. Note that in a Split URL Test, the variations are hosted on different domains/sub-domains and VWO splits the traffic for the pages according the your preferences.

Here's an illustration: You have two landing pages for your website, hosted on and VWO divides your traffic among the two pages and determines which of them converts better.

How to create a Split URL Test

  1. On the navigation bar, click Split URL under Test.
  2. Click the Create button in the upper right-hand corner of the Split URL Tests screen. 
  3. The New Campaign screen appears. Here, select a URL type and enter the URL of Control. To learn more about specifying URLs, click here. Next, enter the URL(s) of the Variation(s).
  4. Click Add Another Variation to add more variations. You can also assign your campaign a custom name to make it easier to search.

  5. Enter URL of the page to create previews for the campaign. This URL is not used in the actual campaign, but is used to create preview screenshots for the campaign.
  6. Under More Options, you can select Enable campaign for a specific visitor group option to target the campaign to a specific visitor segment. To learn more about creating visitor segments, click here.
  7. You also have the option of excluding specific URLs from the campaign. To specify multiple URLs to be excluded from the campaign, select Exclude some URLs.
  8. Click Next to add Conversion Goals. This is a crucial step. You need to set which Conversion Goals you want to track on your page.

    • Track Page Visits - tracks how many users visit a specified URL on your website from the test page. You can use URL Patterns to track multiple pages. Learn more.
    • Pro-Tip

      This goal type is useful for tracking off-page conversions. For instance if you have a thank-you page which a user sees after they have purchased something on your site then you can specify that URL here to see how many users who were part of this test went on to actually buy something on your site.

    • Track Engagement on a Page - Tracks clicks on any links, buttons or input elements, on the entire webpage.
    • Track Form Submissions - Tracks how many users submitted the form. When a form is successfully submitted the user usually reaches a specific page. This is the page URL which needs to be specified here to ensure multiple clicks or submits are disregarded. Learn more...
    • Track Clicks on Links - Tracks how many users clicked a specific link on your test page. This option is useful when you have multiple buttons or multiple places on your test page linking to the specified page. You can use URL Patterns to track multiple pages. Learn more.
    • Track Clicks on Elements - Tracks how many users clicked on an individual button or link or any element on the test page. This is useful when you want to track the performance of individual elements. Learn more.
    • Track Revenue Generation - Allows you to track revenue from purchases and other transactions on your website by attributing the revenue amount for every valid and successful transactions. After you define the revenue goal, VWO generates a revenue tracking goal which you can add to your website, usually on the purchase confirmation. Learn more.
    • Track Custom Conversions - Tracks goal conversion on any custom event such as clicks or ajax request completion. Learn more.
  9. Estimate Duration of the Campaign

    You can enter details about your control page on the right hand side of the Conversion Goals page to get an estimate of the duration of the campaign and configure SmartStats to give you the best possible results.

    To know details and data regarding your control page, you can refer to any existing analytics tool you are using (Google Analytics, Mixpanel, Kissmetrics, and so on) or you can run a Conversion Tracking campaign in VWO to get accurate numbers.

  • Average number of daily visitors: Enter the average number of daily visitors to my web page. If unsure, you can check your analytics tool to find your average daily visitors.
  • Conversion rate for Control: Enter the current conversion rate of the web page. If unsure, you can check your analytics tool to find the current conversion rate of the webpage or you can run a conversion tracking campaign in VWO to get a better idea.
  • Minimum lift in conversion rate you care about:Enter the improvement in conversion rate you want to achieve through this campaign. For the lift in conversion rate you should pick a realistic value. Usually a 15 - 20% change is worth caring about. For instance if your page’s current conversion rate is 6% then you may only be interested if the conversion rate of the variation goes up by 20% (a 20% increase will boost your conversion rate from 6% to 7%).
  • Certainty vs Speed: Select how you want to configure in terms of configure Certainty versus Speed.
    • Quick learnings: For finding quick trends where tests don’t affect your revenue directly. You can choose this mode when testing non-revenue goals such as bounce rate and time spent on a page, or for quick headline tests. With this mode you can reduce your testing time for non-critical tests where there isn’t a risk of hurting your revenue directly by deploying a false winner.
    • Balanced: Ideal for most tests. This is the mode used during most of the campaigns. As the name suggests it is the best balance between testing time and minimizing potential loss.
    • High certainty: Best for revenue-critical tests when you want to absolutely minimize potential loss. Usually takes the longest to conclude a test. Suppose you have an e-Commerce website and you want to test changes to your checkout flow. You want to be as certain as possible to minimize potential loss from deploying a false winner even if it takes a lot of time. This is the best mode for such critical tests which affect your revenue directly.
  • Click Next to finalize your Campaign.

Finalizing the campaign

You’re almost done! You can name and add notes and labels to your campaign now. You can decide the percentage of traffic to which you want to expose your Split URL Test. You can also integrate VWO data with third-party products such as Google Analytics. You can take customization even further by accessing Advanced Options that give you more control over the Split URL test campaign.

  • Specify the percentage of your website visitors you want to include in your campaign. Click the percentage figure to change the traffic volume or move the slider to increase or decrease the traffic allocation.


Pro-tip: If you get a lot of traffic to the page you are testing, then you can reduce the traffic volume; but reduced volume might require more time to get a concrete result. Check out our Sample Size Calculator here.

  • VWO automatically creates a Heatmaps report for the campaign.
  • Integration with third-party products - You can integrate with any of the following third-Party products and access your VWO data on your preferred tool.
  • Exploring Advanced options -  You can personalize your campaign even further by exploring our Advanced Options.
    • You can schedule your campaign to run, pause or stop at specific times.
    • You can enable your campaign to run across multiple domains.
    • You can target your variations to specific segments based on any of choices available to you through our Segment Gallery or you can create your own.
    • You can specify the exact percentage of traffic that should go to each variation.

    • You can hide your campaign details from being accessed by visitors using ‘view page source’ in their browsers.
    • Premium features for Enterprise Plan:
  • Click Finish to finalize the campaign.
  • Running a Campaign: Adding VWO Code

    VWO Smart Code is an automatically generated tracking code snippet that you need to add to the web pages you want to test. We recommend that you put the code on all pages of your website. To learn how to add VWO Smart Code to your website, click here

    Click Start Now to start your campaign immediately, or you can preview it first before starting.
    Check Your Email!
    We've sent a message to
    with an activation link in it.
    Just click the link, and we'll take it from there.
    Can't find the mail?
    Check your spam, junk or secondary inboxes.
    Still can't find it? Let us know at