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Create segment for traffic coming through marketing campaigns

Thursday, March 27, 2014

To create segment for visitors landing on your website through online marketing campaigns (such as AdWord campaign or Facebook campaign), you can use the query parameters option in VWO. You can create segment and enable targeting while creating the campaign or to an already created campaign.

Follow these steps to create a segment based on query parameters:

  • In the segment selector pane, select the Custom tab and click the Add Condition option
  • Select Query Parameter option and the appropriate value for the parameter
  • For example, if you want to run a test based on AdWords campaign, use the query parameter that uniquely identifies your AdWord campaign. Likewise, enter the appropriate parameters and associated values for any other campaign you may want to include in the segment.

  • Select multiple combinations of query parameters with logical AND and OR options and using brackets to organize the segment conditions
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