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Create segment based on devices used by visitors

Thursday, March 27, 2014

To target a campaign or variations to visitors based on the device they use to access your website, you can create custom segments for different type of devices. Click here to read how to create custom segments using VWO. Using VWO custom segment option you can create a complex segment with combination of conditions for devices and other segment conditions. You can use multiple conditions with ‘AND’ and ‘OR’ boolean operators.

For example, you can create a segment for your website visitors using a combination of mobile device and specific cookies in the visitor’s browser.

Custom segment for ‘Mobile only’ visitors

To create a campaign targeting only mobile device users, create a custom segment as displayed in the following screenshot:

Custom segment for Tablet only visitors

To target a campaign for visitors accessing your website using tablets, create a custom segment as displayed in the following screenshot:

Custom segment for ‘Desktop only’ visitors

To target a campaign for visitors accessing your website using desktop computers, create a custom segment as displayed in the following screenshot:

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