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Integrating VWO with BigCommerce allows you to track your website traffic and derive deeper insights into your business. After the integration, you can create A/B tests, multivariate tests, personalization, and other tests using VWO on your BigCommerce website. This article assumes that you already have your store on BigCommerce and want to create and run A/B test tests for the store using VWO. You can also track or push revenue data to your Bigcommerce account.

The end-to-end process of integrating BigCommerce with VWO involves the following steps:

  1. Creating a VWO Test
  2. Adding Smart Code

Creating a VWO Test

Create a VWO test for your store. Click here to learn more about setting up an A/B test in VWO.bigcommerce-vwo1

Adding Smart Code

After you create a test, VWO generates a Smart Code snippet that you can add to your BigCommerce store pages you want to test.


  1. Login to your BigCommerce admin account.
  2. Go to Storefront Design and select Script Manager option.
  3. Click Create Script.bigcommerce-vwo-integration
  4. Add Name of Script as VWO
  5. Under Location on page, select Head option.
  6. Under Select pages where script will be added, select Order Confirmation.bigcommerce-vwo-integration-editscript
  7. Select Script under the Script type section and add the VWO smart code in Script Content.add vwo script in bigcommerce
  8. Click Save.

Adding Revenue Goal Code

Follow these steps to add revenue goal code:

  1. On the Advanced Settings section, under General Settings, add the revenue goal code under the Conversion Tracking Code box.add vwo revenue code in bigcommerce
  2. Click Save to update the changes.

You have successfully integrated your BigCommerce website with VWO. You can now start tracking the test in VWO.

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