What Are Saved Segments in VWO?

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To avoid repetition of tasks, VWO allows you to create and save your custom segments that you can apply to other features in VWO. You can apply segmentation in two different ways, but one cannot be used as a substitute for another.

  1. Targeting: You can create a custom segment to target specific audience and then save that segment for later use.
  2. Report Segmentation: You can filter your reports by saving a set of custom segments. Report segmentation allows you to analyze behaviors and patterns of different visitor groups on your website.

Targeting

Click the Save Segment option after creating a custom segment for your target audience. You can access saved segments in VWO under the My Segments tab.

To create and save segments:

  1. Select the targeting option.
  2. Under the Custom tab, create the segment by adding conditions for the visitor segment you want to target.
  3. Click Save Segment.

You can apply the same segment for any test you want to create in VWO. However, if the segment condition does not apply to a feature that you are testing, the segment is disabled.

Reports Segmentation

After you have completed running the test, access the Reports section to view the data collected. You can create visitor segments for whom you want to view data. On applying the segment conditions, VWO filters the reports to display only the corresponding data.

To create and save segments in the Reports section:

  1. Select the segmentation option for the test.
  2. Under the Custom tab, create the segment by adding conditions for the visitor segment you want to target.
  3. To store the target segment for later use, click Save Segment.
  4. Click Save in the Save Segment as pop-up.

Editing Saved Segments

To edit a saved segment, click the My Segment tab of the segmentation pane.

Edit the conditions and parameters accordingly and then click Update Segment.

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