{"id":997,"date":"2022-07-11T07:17:56","date_gmt":"2022-07-11T07:17:56","guid":{"rendered":"https:\/\/vwo.com\/glossary\/?p=997"},"modified":"2025-02-20T10:59:09","modified_gmt":"2025-02-20T10:59:09","slug":"content-hub","status":"publish","type":"post","link":"https:\/\/vwo.com\/glossary\/content-hub\/","title":{"rendered":"Content Hub"},"content":{"rendered":"\n

What is a content hub<\/strong><\/h2>\n\n\n\n

A content hub can be defined as a centralized repository with a collection of pages that provide information related to a common topic. The pages are interlinked and offer a broad overview of the main topic as well as deeper insight into the subtopics.<\/p>\n\n\n\n

Key elements of a content hub<\/strong><\/h2>\n\n\n\n

A content hub consists of 3 main parts:<\/p>\n\n\n\n

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  1. Pillar page: <\/strong>Also known as hub page, it is typically a high-level guide that acts as an introduction to a particular topic. It provides a good starting point for additional information on the topic.<\/li>\n\n\n\n
  2. Spoke content:<\/strong> In-depth guides such as blogs and long-form articles make up subpages of content focused on specific aspects of a topic. <\/li>\n\n\n\n
  3. Internal hyperlinks:<\/strong> The hub page and subpages are interconnected with internal hyperlinks so that users can navigate the topic until they’ve exhausted all the information and gained all the knowledge they need. <\/li>\n<\/ol>\n\n\n\n

    The below image represents the structure of a content hub:<\/p>\n\n\n

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    \"Content
    Image source: ahrefsblog<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

    Various platforms as content hubs<\/strong><\/h2>\n\n\n\n

    Some of the common platforms used as content hubs for various marketing efforts can be classified as below:<\/p>\n\n\n\n

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    1. Digital Asset Management (DAM):<\/strong> These are software tools that allow businesses to manage, distribute, collaborate, and secure digital assets. Permission controls, rights management, and asset performance analytics are among the features of DAM platforms. Some examples of digital assets are:\n
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      1. Images<\/li>\n\n\n\n
      2. Videos<\/li>\n\n\n\n
      3. Word documents<\/li>\n\n\n\n
      4. PDFs<\/li>\n\n\n\n
      5. Graphics<\/li>\n\n\n\n
      6. Design files<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n
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        1. Content Marketing Platform (CMP):<\/strong> \u00a0Using this solution, content marketing teams can plan, imagine, collaborate, and create materials to increase brand awareness, improve lead generation<\/a>, and increase revenue.\u00a0<\/li>\n\n\n\n
        2. Product Content Management (PCM):<\/strong> It is a merchandising discipline that incorporates aspects of retail merchandising, digital marketing, and content strategy into one. This is beneficial for maintaining product information in product-oriented, SKU-heavy businesses.<\/li>\n\n\n\n
        3. Marketing Resource Management (MRM):<\/strong> The objective of this marketing technique is to help businesses combine their resources – procedures, operations, content, workflows, and data – into a single system to support their marketing campaigns and programs. <\/li>\n<\/ol>\n\n\n\n

          Types of the content hub & examples<\/strong><\/h2>\n\n\n\n
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          1. Classic hub & spoke<\/strong><\/li>\n<\/ol>\n\n\n\n

            Format:<\/strong> A parent page along with multiple (5-20) subpages.<\/p>\n\n\n\n

            This type of content hub model is best for evergreen kind of content which doesn\u2019t require a lot of overhauls.
            CoinTelegraph, a cryptocurrency news website that includes an education section, provides a good example of the hub and spoke format. Each major currency has its hub (e.g. Bitcoin, Ethereum, Ripple, etc.) that utilizes evergreen content.<\/p>\n\n\n

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            \"Bitcoin
            Image source: Semrush<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n
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            1. The content library<\/strong><\/li>\n<\/ol>\n\n\n\n

              Format: <\/strong>In this format, content is sorted by category or subgroup, with links to the corresponding category subpages.<\/p>\n\n\n\n

              A content library is probably the best format for your readers if your content is spread across many categories (such as blogs or media publications).<\/p>\n\n\n\n

              A good example of this model is, HelpScout\u2019s resources & guides providing category-wise posts on their hub page.<\/p>\n\n\n

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              \"HelpScout's
              Image source: HelpScout<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n
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              1. The topic gateway<\/strong><\/li>\n<\/ol>\n\n\n\n

                Format:<\/strong> An overview of the topic is presented, along with links to evergreen resources, with a list of the most recent publications for that topic at the end of the page.<\/p>\n\n\n\n

                This format is particularly useful if you have a lot of content on a particular topic. Beginners can easily explore your evergreen resources, while those with more experience can easily find more recent content.<\/p>\n\n\n\n

                DietDoctor\u2019s \u201cKeto for Beginners\u201d guide is an excellent example of this format. It is a static landing page filled with everything someone researching a ketogenic diet may want to know.<\/p>\n\n\n\n

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                \"Keto<\/figure>\n
                Image source: <\/span>DD<\/span><\/a><\/span>
                <\/figcaption><\/figure>\n\n\n\n
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                1. The content-database<\/strong><\/li>\n<\/ol>\n\n\n\n

                  Format: <\/strong>Hundreds, perhaps thousands, of child pages, all sortable and filterable by taxonomy.<\/p>\n\n\n\n

                  This format works much like a glossary or directory, so users can quickly sort through large amounts of similar content to find precisely what they are looking for.<\/p>\n\n\n\n

                  As an example, Audubon’s “Guide to North American Birds” hub page links to articles about each bird.<\/p>\n\n\n\n

                  \"Content
                  Image source: Semrush<\/a><\/figcaption><\/figure>\n\n\n\n
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                  1. The topic matrix<\/strong><\/li>\n<\/ol>\n\n\n\n

                    <\/strong>Format: <\/strong>Multiple consistent subpages of content indexed specifically.<\/p>\n\n\n\n

                    This type of content is most relevant for the informational type content such as on medical sites where clear navigation and access to information are of utmost priority.<\/p>\n\n\n\n

                    As an example, this type of format can be seen on the Mayo Clinic\u2019s disease & conditions hub.<\/p>\n\n\n\n

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                    \"Topic<\/figure>\n
                    Image source: <\/span>Mayo Clinic<\/span><\/a><\/span>
                    <\/figcaption><\/figure>\n\n\n\n

                    Importance of the content hub<\/strong><\/h2>\n\n\n\n

                    A content hub is worth the effort to build brand awareness, brand loyalty, and organic search ranking. With long-form content aimed at solving your audience’s problems, you’ll build credibility and brand loyalty.<\/p>\n\n\n\n

                    Some of the benefits of having a well-structured content hub are:<\/p>\n\n\n\n

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                    1. Increase in topical authority<\/strong><\/li>\n<\/ol>\n\n\n\n

                      Google and other search engines will rank your content higher in SERPs for relevant keywords if they recognize you as a trusted source. Here\u2019s how content hubs help:<\/p>\n\n\n\n