{"id":22,"date":"2022-03-02T07:00:56","date_gmt":"2022-03-02T07:00:56","guid":{"rendered":"https:\/\/vwo.com\/glossary\/backlink\/"},"modified":"2025-03-25T09:31:50","modified_gmt":"2025-03-25T09:31:50","slug":"backlink","status":"publish","type":"post","link":"https:\/\/vwo.com\/glossary\/backlink\/","title":{"rendered":"Backlink"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>What is a backlink?<\/strong><\/h2>\n\n\n\n<p>Backlinks refer to clickable links on one website pointing to another website. If a website links to your site, then you have got a backlink from them. If you link to another website, then that website has a backlink from you.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"267\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/04\/Backlink.png\" alt=\"Backlink\" class=\"wp-image-694\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/04\/Backlink.png 512w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/04\/Backlink.png?tr=w-375 375w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption>Image source: <a href=\"https:\/\/www.semrush.com\/blog\/what-are-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>In simple words, <em>\u201cbacklinks are conversations among websites\u201d<\/em>.<\/p>\n\n\n\n<p>Backlinks are also known as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Inbound links<\/li><li>Incoming links<\/li><li>One way links<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Types of backlinks<\/strong><\/h2>\n\n\n\n<p>Primarily, there are two types of backlinks, with one more valuable than the other. Let\u2019s take a look at each one and how they affect your site.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"233\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/04\/types-of-backlinks.png\" alt=\"Types Of Backlinks\" class=\"wp-image-695\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/04\/types-of-backlinks.png 512w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/04\/types-of-backlinks.png?tr=w-375 375w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption>Image source: <a href=\"https:\/\/www.wpbeginner.com\/glossary\/backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">WPBeginner<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>A <strong>Nofollow<\/strong> tag informs search engines to ignore a link. As they don\u2019t pass any value from one site to another, typically, they aren\u2019t helpful in improving your search rank or visibility.<\/p>\n\n\n\n<p>A <strong>Dofollow<\/strong> link is the type of backlink that everyone wants in order to improve search engine rankings. It is important to keep in mind that links coming from respected\/trusted sites hold the most value. However, Google can penalize links coming from suspicious sites, which can make a difference in rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Importance of backlinks<\/strong><\/h2>\n\n\n\n<p>Backlinks are equally important for both, search engines and users.<\/p>\n\n\n\n<p>From a user\u2019s context, backlinks provide a means for people to find alternative sources of information on the same or related topics.<\/p>\n\n\n\n<p>Backlinks are typically votes of confidence from other websites. Each of these votes informs the search engines: \u201cThis content is important, valuable, reliable, and useful\u201d.&nbsp;<\/p>\n\n\n\n<p>Thus, the more of these \u201cvotes\u201d you have, the higher your site will rank in Google and other search engines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Backlinks &amp; SEO<\/strong><\/h2>\n\n\n\n<p>Backlinks have a big impact and are a critical component of SEO. Earning quality backlinks from a trustworthy website is one of the <a href=\"https:\/\/searchengineland.com\/now-know-googles-top-three-search-ranking-factors-245882\" target=\"_blank\" rel=\"noreferrer noopener\">most important signals<\/a> that Google considers for ranking any content.<\/p>\n\n\n\n<p>As Google considers external links as popularity votes for a webpage or website, there is a strong correlation between sites with more quality backlinks and their SEO (higher rankings and search visibility).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qualities of good backlinks<\/strong><\/h2>\n\n\n\n<p>To achieve higher rankings, it is important to focus on quality backlinks. Some of the key traits in all quality backlinks are as follows:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Authority &#8211; They appear from trusted\/authoritative websites<\/li><li>Relevance &#8211; The link\u2019s <a href=\"https:\/\/vwo.com\/glossary\/anchor-text\/\">anchor text<\/a> includes your target keyword.<\/li><li>Placement &#8211; It is essential to keep the link placement in mind, as it is more likely for users to click prominently-placed links rather than the ones in the site\u2019s footer or a crowded sidebar.<\/li><li>The site\/page backlinking to you should be related to your site.<\/li><li>The link should be a&nbsp; \u201cDofollow\u201d link<\/li><li>The link is from a site that hasn&#8217;t been linked to you before &#8211; it is better to receive 100 backlinks from 100 different sites rather than getting 1000 backlinks from a single site.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best practices to build quality backlinks<\/strong><\/h2>\n\n\n\n<p>Building quality backlinks to your site takes time and effort. Here are simple ways you can start building quality backlinks for your website.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Create linkable assets &#8211; For visitors to like your website, you need to provide an amazing piece of content &#8211; a \u201c how-to\u201d post, a \u201cwhy\u201d post, a blog post, a video, a piece of software, a quiz, a survey, an infographic, etc worth linking to.<\/li><li>Build backlinks from link roundups &#8211; Link roundups are daily, weekly, or monthly blogs with the main purpose of linking to some wonderful content.<\/li><li>The moving man method &#8211; This is a process of first looking for sites linking to outdated or redundant resources and then nudging those sites to use your updated content.<\/li><li>Writing incredible guest posts for quality sites can provide some good backlinks for your website.<\/li><li>It is a good practice to add your website links to your social media profiles.<\/li><li>Write ultimate guideposts that cover every angle of a topic.<\/li><li>Encourage industry-specific influencers to link back to relevant posts\/pages on your website.<\/li><\/ol>\n\n\n\n<p>Site owners should follow <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356\" target=\"_blank\" rel=\"noreferrer noopener\">Google Webmaster Guidelines on links<\/a> to ensure they attract excellent quality links that are not part of a link-building plan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Backlinks refer to clickable links on one website pointing to another website. If a website links to your site, then you have got a backlink from them. If you link to another website, then that website has a backlink from you.<\/p>\n","protected":false},"author":565,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Backlinks | VWO<\/title>\n<meta name=\"description\" content=\"Backlinks refer to clickable links on one website pointing to another website. 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