1.0VWO Glossaryhttps://vwo.com/glossaryHeadline Testing | VWOrich600338<blockquote class="wp-embedded-content" data-secret="A2pe8YnAGc"><a href="https://vwo.com/glossary/headline-testing/">Headline Testing</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://vwo.com/glossary/headline-testing/embed/#?secret=A2pe8YnAGc" width="600" height="338" title="“Headline Testing” — VWO Glossary" data-secret="A2pe8YnAGc" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Headline testing is the practice of creating multiple versions of titles for an article or piece of online media so that they may be tested on various audience groups to see which one performs the best.