1.0VWO Glossaryhttps://vwo.com/glossaryrich600338<blockquote class="wp-embedded-content" data-secret="YGcC627CGt"><a href="https://vwo.com/glossary/drop-off-rate/">Drop-Off Rate</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://vwo.com/glossary/drop-off-rate/embed/#?secret=YGcC627CGt" width="600" height="338" title="“Drop-Off Rate” — VWO Glossary" data-secret="YGcC627CGt" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://vwo.com/glossary/wp-includes/js/wp-embed.min.js /* ]]> */ </script> The drop-off rate sometimes referred to as the abandonment rate, is the percentage of visitors who visit the website and enter the conversion process (the funnel) but do not proceed further or take the desired action.https://static.wingify.com/gcp/uploads/sites/18/2022/08/Screenshot-2022-08-22-at-12.11.08-PM.png690383