{"id":5327,"date":"2022-03-02T07:01:10","date_gmt":"2022-03-02T07:01:10","guid":{"rendered":"https:\/\/vwo.com\/glossary\/do-not-track\/"},"modified":"2025-08-06T07:17:27","modified_gmt":"2025-08-06T07:17:27","slug":"do-not-track","status":"publish","type":"post","link":"https:\/\/vwo.com\/glossary\/es\/do-not-track\/","title":{"rendered":"Do Not Track"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es Do Not Track?<\/strong><\/h2>\n\n\n\n<p>Introducido en 2009,&nbsp;Do Not Track (DNT)&nbsp;es una funci\u00f3n de los&nbsp;navegadores&nbsp;dise\u00f1ada para dar a los usuarios un mayor control sobre el&nbsp;seguimiento online. Los principales navegadores, incluidos&nbsp;Safari,&nbsp;Chrome,&nbsp;Firefox&nbsp;y&nbsp;Microsoft Internet Explorer, implementaron DNT tras su lanzamiento.<\/p>\n\n\n\n<p>Cuando un usuario activa DNT, su navegador env\u00eda un&nbsp;<em>header<\/em> HTTP&nbsp;con una se\u00f1al de&nbsp;<em>do not track<\/em>, solicitando que los sitios web no realicen un seguimiento de su actividad online. El <em>header<\/em> de DNT puede tener tres valores posibles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u20181\u2019: El usuario ha activado Do Not Track.<\/li>\n\n\n\n<li>\u20180\u2019: El usuario permite el seguimiento.<\/li>\n\n\n\n<li>\u2018Null\u2019: El usuario no ha establecido una preferencia de seguimiento.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00f3mo activar Do Not Track en Chrome<\/strong><\/h2>\n\n\n\n<p>Chrome ofrece un proceso sencillo para activar la funci\u00f3n DNT.&nbsp; Los pasos son:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Haz clic en el icono de&nbsp;tres puntos&nbsp;en la esquina superior derecha.<\/li>\n\n\n\n<li>Selecciona&nbsp;\u00abConfiguraci\u00f3n\u00bb.<\/li>\n\n\n\n<li>Accede a la secci\u00f3n&nbsp;\u00abPrivacidad y seguridad\u00bb.<\/li>\n\n\n\n<li>En&nbsp;\u00abCookies de terceros\u00bb, abre el apartado&nbsp;\u00abAvanzado\u00bb.<\/li>\n\n\n\n<li>Activa la opci\u00f3n&nbsp;DNT.<\/li>\n<\/ol>\n\n\n\n<p>Chrome todav\u00eda permite activar DNT. Sin embargo, navegadores como&nbsp;Firefox&nbsp;y&nbsp;Safari&nbsp;han eliminado esta funcionalidad.acility.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 fracas\u00f3 Do Not Track?<\/strong><\/h2>\n\n\n\n<p>DNT se lanz\u00f3 para mejorar la privacidad online, pero finalmente fracas\u00f3 por varios motivos clave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La adopci\u00f3n de DNT por parte de los sitios web era&nbsp;voluntaria; los sitios no estaban legalmente obligados a respetar la configuraci\u00f3n, aunque el usuario la activara.<\/li>\n\n\n\n<li>Muchos sitios que depend\u00edan de los&nbsp;datos de comportamiento del usuario&nbsp;para sus ingresos simplemente ignoraron DNT.<\/li>\n\n\n\n<li>Los intentos del&nbsp;World Wide Web Consortium (W3C)&nbsp;por estandarizar DNT no tuvieron \u00e9xito, lo que gener\u00f3&nbsp;inconsistencias&nbsp;y&nbsp;ambig\u00fcedad&nbsp;sobre qu\u00e9 datos deb\u00edan quedar excluidos del seguimiento.<\/li>\n\n\n\n<li>La falta de claridad provoc\u00f3 que muchos navegadores populares eliminaran el soporte de DNT, contribuyendo a su desaparici\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Alternativas a Do Not Track<\/strong><\/h2>\n\n\n\n<p>Aunque DNT no logr\u00f3 proporcionar una privacidad online efectiva, existen varias alternativas que ofrecen un mayor control:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El&nbsp;Reglamento General de Protecci\u00f3n de Datos (RGPD)&nbsp;permite a los usuarios controlar los tipos de datos que comparten con los sitios web.<\/li>\n\n\n\n<li>Los navegadores modernos ofrecen un control m\u00e1s detallado sobre el&nbsp;compartir de datos, incluida la posibilidad de&nbsp;bloquear cookies de terceros.<\/li>\n\n\n\n<li>El&nbsp;Global Privacy Control (GPC), sucesor de DNT, permite a los usuarios&nbsp;optar por no compartir datos personales&nbsp;y cuenta con un mayor respaldo legal.<\/li>\n\n\n\n<li>Existen&nbsp;extensiones para navegadores&nbsp;que permiten a los usuarios bloquear diversas formas de seguimiento de datos.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Impacto de Do Not Track en la optimizaci\u00f3n de la tasa de conversi\u00f3n (CRO)<\/strong><\/h2>\n\n\n\n<p>La funci\u00f3n&nbsp;DNT&nbsp;y otros controles de privacidad plantean desaf\u00edos significativos para los esfuerzos de&nbsp;optimizaci\u00f3n de la tasa de conversi\u00f3n (CRO). Estos ajustes impiden que las herramientas de seguimiento capturen datos clave sobre el comportamiento de los usuarios, lo cual es esencial para realizar experimentos precisos y obtener&nbsp;<em>insights<\/em>&nbsp;sobre sus interacciones.<\/p>\n\n\n\n<p>Por ejemplo, los&nbsp;<em>heatmaps<\/em>, que registran la interacci\u00f3n de los usuarios con distintas secciones o&nbsp;<em>CTAs<\/em>&nbsp;de una p\u00e1gina, pueden no ofrecer datos fiables si los usuarios con DNT activado quedan excluidos del an\u00e1lisis. Del mismo modo, los informes de&nbsp;A\/B testing&nbsp;pueden distorsionarse, ya que la falta de datos de estos usuarios genera resultados incompletos o enga\u00f1osos.<\/p>\n\n\n\n<p>Para superar esta limitaci\u00f3n, implementar&nbsp;<em>server-side testing<\/em>&nbsp;puede ser de gran ayuda. El&nbsp;<em>server-side testing<\/em>&nbsp;permite a los propietarios de sitios incluir en los experimentos a usuarios con DNT activado sin violar sus preferencias de privacidad. Esto garantiza datos m\u00e1s precisos y permite que los esfuerzos de&nbsp;CRO&nbsp;sigan siendo eficaces, respetando la privacidad del usuario.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>VWO y la configuraci\u00f3n Do Not Track<\/strong><\/h2>\n\n\n\n<p>En&nbsp;VWO&nbsp;valoramos la privacidad tanto de los visitantes como de los propietarios de las p\u00e1ginas web. Por ello, ofrecemos un&nbsp;generador de enlaces de exclusi\u00f3n&nbsp;que permite a los usuarios optar <a href=\"https:\/\/vwo.com\/opt-out\/\">f\u00e1cilmente por no ser rastreados<\/a> en las actividades de&nbsp;CRO&nbsp;de VWO.<\/p>\n\n\n\n<p>Para los propietarios de sitios que desean realizar&nbsp;experimentos <em>server-side<\/em>&nbsp;respetando la privacidad de sus visitantes, las capacidades de&nbsp;<a href=\"https:\/\/vwo.com\/es\/testing\/server-side\/\">Feature Management y Experimentation&nbsp;de VWO<\/a> proporcionan una soluci\u00f3n. Con la&nbsp;experimentaci\u00f3n <em>server-side<\/em>, VWO te permite probar nuevas funciones de forma fluida, incluso para usuarios que han optado por no ser rastreados mediante <em>client-side<\/em>, como aquellos con la opci\u00f3n&nbsp;Do Not Track&nbsp;activada.&nbsp;<\/p>\n\n\n\n<p>VWO se toma la privacidad muy en serio:\u00a0anonimiza por defecto las pulsaciones de teclas y los campos de entrada. Adem\u00e1s, ofrece herramientas de\u00a0anonimizaci\u00f3n personalizables\u00a0para garantizar que no se almacene ni se transmita ning\u00fan dato sensible a los servidores de VWO. Este enfoque permite incluir a todos los visitantes en los experimentos sin comprometer su privacidad. Puedes probar esta funcionalidad <a href=\"#request-demo\">solicitando una\u00a0demo gratuita<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do Not Track (DNT) es una funci\u00f3n de los navegadores que permite a los usuarios tener un mayor control sobre el seguimiento online. Navegadores como Safari, Chrome, Firefox y Microsoft Internet Explorer implementaron DNT tras su lanzamiento.<\/p>\n","protected":false},"author":801,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5327","post","type-post","status-publish","format-standard","hentry","category-unkategorisiert"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do Not Track | VWO<\/title>\n<meta name=\"description\" content=\"Do Not Track (DNT) es una funci\u00f3n de los navegadores dise\u00f1ada para dar a los usuarios mayor control sobre el seguimiento online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/glossary\/es\/do-not-track\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do Not Track | VWO\" \/>\n<meta property=\"og:description\" content=\"Do Not Track (DNT) es una funci\u00f3n de los navegadores dise\u00f1ada para dar a los usuarios mayor control sobre el seguimiento online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/glossary\/es\/do-not-track\/\" \/>\n<meta property=\"og:site_name\" content=\"VWO Glossary\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-02T07:01:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T07:17:27+00:00\" \/>\n<meta name=\"author\" content=\"Ketan Pande\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/glossary\/es\/do-not-track\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/glossary\/es\/do-not-track\/\"},\"author\":{\"name\":\"Ketan Pande\",\"@id\":\"https:\/\/vwo.com\/glossary\/es\/#\/schema\/person\/03f465f334ef2578c99da01cb4b166bc\"},\"headline\":\"Do Not Track\",\"datePublished\":\"2022-03-02T07:01:10+00:00\",\"dateModified\":\"2025-08-06T07:17:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/glossary\/es\/do-not-track\/\"},\"wordCount\":876,\"articleSection\":[\"Unkategorisiert\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vwo.com\/glossary\/es\/do-not-track\/\",\"url\":\"https:\/\/vwo.com\/glossary\/es\/do-not-track\/\",\"name\":\"Do Not Track | VWO\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/glossary\/es\/#website\"},\"datePublished\":\"2022-03-02T07:01:10+00:00\",\"dateModified\":\"2025-08-06T07:17:27+00:00\",\"author\":{\"@id\":\"https:\/\/vwo.com\/glossary\/es\/#\/schema\/person\/03f465f334ef2578c99da01cb4b166bc\"},\"description\":\"Do Not Track (DNT) es una funci\u00f3n de los navegadores dise\u00f1ada para dar a los usuarios mayor control sobre el seguimiento online.\",\"breadcrumb\":{\"@id\":\"https:\/\/vwo.com\/glossary\/es\/do-not-track\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vwo.com\/glossary\/es\/do-not-track\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vwo.com\/glossary\/es\/do-not-track\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vwo.com\/glossary\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do Not Track\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vwo.com\/glossary\/es\/#website\",\"url\":\"https:\/\/vwo.com\/glossary\/es\/\",\"name\":\"VWO Glossary\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vwo.com\/glossary\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/vwo.com\/glossary\/es\/#\/schema\/person\/03f465f334ef2578c99da01cb4b166bc\",\"name\":\"Ketan Pande\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/vwo.com\/glossary\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba21d7acf370cc10b1fd7c6d90e74e923a55c621056eb3c7e8d9eee33da91bb8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba21d7acf370cc10b1fd7c6d90e74e923a55c621056eb3c7e8d9eee33da91bb8?s=96&d=mm&r=g\",\"caption\":\"Ketan Pande\"},\"description\":\"I\u2019m a content marketer at VWO, reading and writing on topics like behavior analytics, conversion rate optimization, and experimentation. 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