{"id":4349,"date":"2022-03-02T07:01:05","date_gmt":"2022-03-02T07:01:05","guid":{"rendered":"https:\/\/vwo.com\/glossary\/control-page\/"},"modified":"2025-06-30T06:38:29","modified_gmt":"2025-06-30T06:38:29","slug":"pagina-de-control","status":"publish","type":"post","link":"https:\/\/vwo.com\/glossary\/es\/pagina-de-control\/","title":{"rendered":"P\u00e1gina de control"},"content":{"rendered":"\n

\u00bfQu\u00e9 es una p\u00e1gina de control?<\/strong><\/h2>\n\n\n\n

Una \u00abp\u00e1gina de control\u00bb en A\/B testing<\/a> o tambi\u00e9n conocido como split testing<\/a> es la p\u00e1gina existente de un sitio web o la versi\u00f3n actual de una pantalla de app que se compara con otras variantes para identificar elementos que podr\u00edan modificarse para mejorar las conversiones u otras m\u00e9tricas. Puedes probar desde cambios menores en la p\u00e1gina de control hasta versiones completamente distintas de ella.<\/p>\n\n\n\n

\n
\"Control<\/figure>\n<\/figure>\n\n\n\n

Durante la prueba, se divide el tr\u00e1fico (por ejemplo, 50\/50 en un test A\/B): un grupo de personas ver\u00e1 la p\u00e1gina original (control), mientras que otro ver\u00e1 la variante. El grupo que ve la p\u00e1gina original es el grupo de control, y quienes ven la p\u00e1gina modificada conforman el grupo experimental. Solo si se observan mejoras estad\u00edsticamente significativas en las m\u00e9tricas objetivo se debe considerar reemplazar la p\u00e1gina de control por la versi\u00f3n testeada.<\/p>\n\n\n\n

\u00bfPor qu\u00e9 se necesita una p\u00e1gina de control?<\/strong><\/strong><\/h2>\n\n\n\n

Es necesaria para establecer una referencia que permita medir si una modificaci\u00f3n propuesta mejora o no respecto a lo que ya se tiene. Debes comparar las tasas de conversi\u00f3n tanto de la versi\u00f3n por defecto como de la variante experimental para evaluar el rendimiento de la nueva versi\u00f3n. <\/p>\n\n\n\n

Por ejemplo, si la tasa de conversi\u00f3n de la p\u00e1gina de control es del 10\u202f% y la de la variante es del 11\u202f%, probablemente optes por implementar la variante al mostrar una mejora. Esta evaluaci\u00f3n no ser\u00eda posible sin una p\u00e1gina de control. <\/p>\n\n\n\n

\u00bfY si no se tiene una p\u00e1gina de control?<\/strong><\/h2>\n\n\n\n

Es fundamental contar con datos sobre c\u00f3mo los usuarios utilizan el sitio web. Solo despu\u00e9s de medir las m\u00e9tricas en tu p\u00e1gina de control podr\u00e1s intentar mejorarlas. En todo proceso de experimentaci\u00f3n se realiza un estudio previo para estimar recursos y duraci\u00f3n<\/a>; para ello, se necesita conocer la tasa de conversi\u00f3n actual, la cual se obtiene de la p\u00e1gina de control.<\/p>\n\n\n\n

P\u00e1gina de control en VWO<\/strong><\/strong><\/h2>\n\n\n\n

Con el Editor Visual de VWO<\/a> puedes crear r\u00e1pidamente un experimento modificando titulares, im\u00e1genes, tipograf\u00edas y otros elementos de tu sitio web. De forma predeterminada, la p\u00e1gina original se utiliza como l\u00ednea base o control, aunque tambi\u00e9n puedes seleccionar<\/a> cualquier otra variante como base en los informes de VWO. Haz una prueba gratuita completa<\/a> para descubrir c\u00f3mo funciona.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Una \u00abp\u00e1gina de control\u00bb en A\/B testing o tambi\u00e9n conocido como split testing es la p\u00e1gina existente de un sitio web o la versi\u00f3n actual de una pantalla de app que se compara con otras variantes para identificar elementos que podr\u00edan modificarse para mejorar las conversiones u otras m\u00e9tricas.<\/p>\n","protected":false},"author":565,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4349","post","type-post","status-publish","format-standard","hentry","category-unkategorisiert"],"acf":[],"yoast_head":"\nP\u00e1gina de control | VWO<\/title>\n<meta name=\"description\" content=\"La p\u00e1gina de control es la p\u00e1gina existente del sitio web que se fija contra sus variaciones en un test A\/B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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