{"id":4006,"date":"2022-03-02T07:01:09","date_gmt":"2022-03-02T07:01:09","guid":{"rendered":"https:\/\/vwo.com\/glossary\/click-area\/"},"modified":"2025-05-20T09:07:25","modified_gmt":"2025-05-20T09:07:25","slug":"click-area","status":"publish","type":"post","link":"https:\/\/vwo.com\/glossary\/de\/click-area\/","title":{"rendered":"Click Area"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong>Was ist eine Click Area?<\/strong><\/strong><\/h2>\n\n\n\n<p>Die Click Area ist der klick- oder tippbare Bereich eines Links oder Buttons auf Websites und in Apps. Es handelt sich um den Bereich, der beim Dar\u00fcberfahren mit dem Mauszeiger hervorgehoben wird oder sich auf Touchscreens aktivieren l\u00e4sst.<\/p>\n\n\n\n<p>Eine ausreichend gro\u00dfe Click Area ist entscheidend f\u00fcr die einfache Bedienbarkeit jeder Benutzeroberfl\u00e4che. Sie sollte so gestaltet sein, dass sie funktional, intuitiv und pr\u00e4zise ist \u2013 damit User ohne M\u00fche klicken oder tippen k\u00f6nnen.<\/p>\n\n\n\n<p>Ist die Click Area zu klein, m\u00fcssen User \u00fcberm\u00e4\u00dfig pr\u00e4zise agieren \u2013 was zu Frustration f\u00fchrt. Daher ist es wichtig, Click Areas ger\u00e4tetypgerecht zu optimieren.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"445\" height=\"512\" data-id=\"905\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/06\/vwo.jpeg\" alt=\"VWO Clickable area\" class=\"wp-image-905\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/06\/vwo.jpeg 445w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/06\/vwo.jpeg?tr=w-375 375w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Problematisch kleine Click Areas<\/strong><\/strong><\/h2>\n\n\n\n<p>Zu kleine oder ung\u00fcnstig platzierte Click Areas rund um Buttons oder Links k\u00f6nnen aus mehreren Gr\u00fcnden frustrierend sein:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Das Klicken auf kleine Elemente erfordert sehr pr\u00e4zise Mausbewegungen oder Fingerber\u00fchrungen \u2013 das erschwert die Nutzung unn\u00f6tig.<\/li>\n\n\n\n<li>Kleine Click Areas k\u00f6nnen das Design un\u00fcbersichtlich oder unausgewogen wirken lassen.<\/li>\n\n\n\n<li>User m\u00f6chten sich beim Klicken nicht mit Details befassen \u2013 kleine Fl\u00e4chen zwingen sie jedoch, gezielt \u00fcber das Element zu fahren, um zu erkennen, welche Aktion folgt.<\/li>\n<\/ul>\n\n\n\n<p>Beispiele f\u00fcr zu kleine Click Areas:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"133\" data-id=\"913\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/06\/webpronews-click.jpeg\" alt=\"Webpronews (small click area)\" class=\"wp-image-913\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/06\/webpronews-click.jpeg 680w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/06\/webpronews-click.jpeg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/06\/webpronews-click.jpeg?tr=w-375 375w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><span id=\"docs-internal-guid-962f14df-7fff-fe09-afb1-87a67dd6750e\"><span style=\"font-size: 10pt;font-family: Montserrat, sans-serif;background-color: transparent;vertical-align: baseline\">Bildquelle: <\/span><a href=\"https:\/\/www.impressivewebs.com\/defining-click-area\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-size: 10pt;font-family: Montserrat, sans-serif;background-color: transparent;vertical-align: baseline\">impressivewebs<\/span><\/a><\/span><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"202\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/06\/nostarch-click.jpeg\" alt=\"Nostarch (small click area)\" class=\"wp-image-914\" style=\"width:837px;height:249px\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/06\/nostarch-click.jpeg 680w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/06\/nostarch-click.jpeg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/18\/2022\/06\/nostarch-click.jpeg?tr=w-375 375w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption class=\"wp-element-caption\">Bildquelle: <a href=\"https:\/\/www.impressivewebs.com\/defining-click-area\/\" target=\"_blank\" rel=\"noreferrer noopener\">impressivewebs<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Tipps zur Optimierung von Click Areas<\/strong><\/strong><\/h2>\n\n\n\n<p>Um die Nutzererfahrung zu verbessern, sollten Sie bei der Gestaltung interaktiver Elemente folgende Hinweise beachten:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vergr\u00f6\u00dfern Sie den Bereich um Buttons und Links: Nutzen Sie Wei\u00dfraum sinnvoll aus, um die aktive Fl\u00e4che zu erweitern und die Navigation zu erleichtern.<\/li>\n\n\n\n<li>Ber\u00fccksichtigen Sie die physische Gr\u00f6\u00dfe menschlicher Finger: Eine <a href=\"https:\/\/www.nngroup.com\/articles\/touch-target-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studie des MIT Touch Lab<\/a> zeigt: durchschnittliche Fingerkuppen sind 1,6\u20132\u202fcm (0,6\u20130,8\u202fZoll), Daumen sogar 2,5\u202fcm (1\u202fZoll) breit.<\/li>\n\n\n\n<li>Halten Sie den Abstand zwischen klickbaren Elementen ausreichend gro\u00df, um Fehleingaben zu vermeiden.<\/li>\n\n\n\n<li>Beachten Sie das Ph\u00e4nomen der View-Tap-Asymmetrie: Elemente, die gut sichtbar sind, aber zu klein zum Antippen \u2013 ein h\u00e4ufiges UX-Problem.<\/li>\n\n\n\n<li>Zielgruppe mitdenken: Je nach Altersgruppe oder Ger\u00e4tetyp variieren die Anforderungen an die Klickfl\u00e4che.<\/li>\n\n\n\n<li>Usability-Tests durchf\u00fchren: Richtlinien helfen \u2013 aber echtes Nutzerfeedback ist entscheidend, um Touch-Ziele effektiv zu gestalte<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>So k\u00f6nnen Sie Click Areas gezielt vergr\u00f6\u00dfern<\/strong><\/strong><\/h2>\n\n\n\n<p>Die Vergr\u00f6\u00dferung des anklickbaren Bereichs eines Links mag wie eine kleine und bedeutungslose Aufgabe erscheinen, aber sie verbessert die Userfreundlichkeit einer Website und f\u00fchrt zu mehr Conversions.<\/p>\n\n\n\n<p>Lesen Sie <a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/target-size.html\" target=\"_blank\" rel=\"noreferrer noopener\">diesen Artikel<\/a>, um zu erfahren, wie Sie den klickbaren Bereich f\u00fcr verschiedene Elemente vergr\u00f6\u00dfern k\u00f6nnen.<\/p>\n\n\n\n<p>Touch-Targets sollten in angemessener Gr\u00f6\u00dfe gestaltet werden, um Erfassungszeiten und Fehler zu reduzieren und somit die Frustration der User zu minimieren.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Click Area bezeichnet den aktiven Bereich eines klickbaren Elements auf Websites oder Apps und beeinflusst ma\u00dfgeblich die Benutzerfreundlichkeit.<\/p>\n","protected":false},"author":565,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-4006","post","type-post","status-publish","format-standard","hentry","category-uncategorized-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Click Area | VWO<\/title>\n<meta name=\"description\" content=\"Die Click Area ist der klick- oder tippbare Bereich eines 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