{"id":5064,"date":"2022-03-02T07:01:05","date_gmt":"2022-03-02T07:01:05","guid":{"rendered":"https:\/\/vwo.com\/glossary\/control-page\/"},"modified":"2025-07-31T10:20:24","modified_gmt":"2025-07-31T10:20:24","slug":"pagina-de-controle","status":"publish","type":"post","link":"https:\/\/vwo.com\/glossary\/br\/pagina-de-controle\/","title":{"rendered":"P\u00e1gina de controle"},"content":{"rendered":"\n

O que \u00e9 uma p\u00e1gina de controle?<\/strong><\/h2>\n\n\n\n

Nos testes A\/B<\/a> ou testes de divis\u00e3o<\/a>, \u201ccontrole\u201d refere-se a uma p\u00e1gina de um site ou vers\u00e3o da tela de um aplicativo que \u00e9 comparada com outras variantes para identificar \u00e1reas que podem ser alteradas para aumentar as convers\u00f5es ou melhorar outras m\u00e9tricas. A partir da p\u00e1gina de controle, voc\u00ea pode testar pequenas modifica\u00e7\u00f5es ou criar uma vers\u00e3o totalmente diferente.<\/p>\n\n\n\n

\n
\"Control<\/figure>\n<\/figure>\n\n\n\n

Durante o teste, se houver divis\u00e3o do tr\u00e1fego (por exemplo, 50\/50 no caso de um teste A\/B), um conjunto de usu\u00e1rios ver\u00e1 a p\u00e1gina original, enquanto a varia\u00e7\u00e3o ser\u00e1 exibida ao outro conjunto. O grupo de controle ser\u00e1 formado pelas pessoas que visualizaram a p\u00e1gina original, e o grupo experimental ser\u00e1 composto por aqueles que visualizaram a p\u00e1gina modificada. Ap\u00f3s o teste, a p\u00e1gina de controle s\u00f3 dever\u00e1 ser substitu\u00edda pela varia\u00e7\u00e3o se forem observados ganhos com signific\u00e2ncia estat\u00edstica nas m\u00e9tricas de destino.<\/p>\n\n\n\n

Para que uma p\u00e1gina de controle \u00e9 necess\u00e1ria?<\/strong><\/strong><\/h2>\n\n\n\n

Uma p\u00e1gina de controle \u00e9 necess\u00e1ria para avaliar o quanto a modifica\u00e7\u00e3o proposta \u00e9 melhor ou pior em compara\u00e7\u00e3o \u00e0 vers\u00e3o existente. Voc\u00ea deve medir as taxas de convers\u00e3o da vers\u00e3o original e do experimento\/variante para avaliar seu impacto corretamente.<\/p>\n\n\n\n

Suponha que a taxa de convers\u00e3o da p\u00e1gina de controle seja de 10% e que a variante proposta apresente uma taxa de convers\u00e3o de 11%. A tend\u00eancia \u00e9 que voc\u00ea decida implementar a varia\u00e7\u00e3o, pois ela demonstrou ser superior \u00e0 p\u00e1gina original. Essa avalia\u00e7\u00e3o n\u00e3o poderia ser feita sem uma p\u00e1gina de controle.<\/p>\n\n\n\n

E se n\u00e3o houver nenhuma p\u00e1gina de controle?<\/strong><\/strong>\u00a0<\/h2>\n\n\n\n

\u00c9 fundamental ter informa\u00e7\u00f5es sobre como os usu\u00e1rios utilizam seu site. Voc\u00ea s\u00f3 conseguir\u00e1 aprimorar as m\u00e9tricas depois que elas forem mensuradas na sua p\u00e1gina de controle. No processo de experimenta\u00e7\u00e3o, um estudo de estimativa de recursos e dura\u00e7\u00e3o<\/a> \u00e9 realizado antes do in\u00edcio de um teste para determinar a largura de banda requerida para sua aloca\u00e7\u00e3o. A taxa de convers\u00e3o obtida com a p\u00e1gina de controle \u00e9 necess\u00e1ria para a realiza\u00e7\u00e3o desse tipo de estudo.<\/p>\n\n\n\n

P\u00e1gina de controle na VWO<\/strong><\/strong><\/h2>\n\n\n\n

Ao modificar t\u00edtulos, fotos, fontes e outros elementos do seu site com o Visual Editor da VWO<\/a>, voc\u00ea consegue criar rapidamente um experimento. Por padr\u00e3o, a p\u00e1gina original \u00e9 usada como linha de base ou vers\u00e3o de controle. No entanto, voc\u00ea tamb\u00e9m tem a op\u00e7\u00e3o de especificar<\/a> qualquer outra varia\u00e7\u00e3o como linha de base para os relat\u00f3rios da VWO. Fa\u00e7a um teste gr\u00e1tis com todos os recursos inclu\u00eddos<\/a> e entenda como esse processo funciona.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nos testes A\/B ou testes de divis\u00e3o, \u201ccontrole\u201d refere-se a uma p\u00e1gina de um site ou vers\u00e3o da tela de um aplicativo que \u00e9 comparada com outras variantes para identificar \u00e1reas que podem ser alteradas para aumentar as convers\u00f5es ou melhorar outras m\u00e9tricas.<\/p>\n","protected":false},"author":565,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5064","post","type-post","status-publish","format-standard","hentry","category-uncategorized-br"],"acf":[],"yoast_head":"\nP\u00e1gina de Controle | VWO<\/title>\n<meta name=\"description\" content=\"P\u00e1gina de controle \u00e9 a p\u00e1gina existente do site que serve como ponto de compara\u00e7\u00e3o para sua(s) varia\u00e7\u00e3o(\u00f5es) em um teste A\/B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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