Seven years ago, we brought to you a tool that democratized A/B testing. A tool so simple that it empowered business owners to put on a virtual lab coat and optimize their websites.
Over these years, thousands of online businesses around the world have used VWO to sell more software, consumer goods, and professional services, among other things. Some 700,000 tests have been run and close to 6 billion experiences have been optimized.
All this while, we have seen that the businesses getting the most ROI out of A/B testing are the ones following a scientific process. The ones fanatically committed to understanding their users’ pain-points and continuously optimizing their digital properties to deliver better experiences. These businesses are the ones that move the bottom line and see sustained growth over random, one-off wins. All this by following a scientific process.
We at VWO feel it’s time for us to be more than a vehicle for running A/B tests. It’s time for us to enable continuous, predictable success.
Measure Your Metrics
Start the optimization journey by getting all your metrics and funnels in one place, establishing baselines and monitoring them over a period of time.
Observe Visitor Behavior
Observe and understand visitor actions - what makes them leave landing pages, abandon shopping carts, and exit funnels.
Manage Your Optimization Program
Record the research observations and collaborate with your team to brainstorm and prioritize testing ideas.
Put the hypotheses to test and see which ones lead to increased revenue, sign-ups and goal completions.
Deploy the Winner
In case a hypothesis wins, deploy the winning version on the website. Apply the learnings to the next test in case there is no winner.
We have had great success using VWO in optimizing Domino’s website. VWO’s new features are useful in measuring the importance and prioritization of A/B tests. Linking A/B tests to hypotheses gives them a very clear structure. For a marketer like me, these new features are a great addition to the already existing testing capabilities.
Online Marketeer | Domino's (Netherland)
We really like the Plan functionality as it makes us approach A/B testing in a more methodical fashion. We also like the way the Heatmaps and Surveys features help us identify areas that users find confusing. All these new functionalities together make for a really powerful platform that takes care of all our conversion optimization requirements.
Director, Marketing Platform | Ubisoft
Between dynamic surveys, form analysis, heatmaps, clickmaps, visitor recording tools, and all the features you expect from a top-notch A/B testing suite, VWO is truly an end-to-end CRO platform that puts conversion optimization in the hands of everyone. These new features have definitely uplifted our optimization game to a whole new level.
Digital Media Planner | UNHCR
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