Celebrating Experiment-Driven Marketing

Celebrating Experiment-Driven Marketing

A free online event by VWO featuring leaders in Conversion Optimization and User Experience Design

Why Attend?

ConvEx is a free online summit for digital marketers, conversion optimization professionals, and user experience designers across the industries aimed at encouraging experiment-driven marketing and building amazing digital experiences. Learn from the wins and failures of the most experienced conversion optimization experts and user experience designers who have shown growth to some of the biggest companies in the world.

Take your business to the next level. Now is the time to move ahead of making data-informed decisions and embrace ‘customer-informed decision’.

Meet The Speakers

Ronny Kohavi

Ronny Kohavi

Technical Fellow and Corporate Vice President, Analysis & Experimentation, Microsoft
Lukas Vermeer

Lukas Vermeer

Director of Experimentation, Booking.com
Rui Matos

Rui Matos

Global Head of Conversion Optimization, Kaspersky
Chris Goward

Chris Goward

Founder of WiderFunnel & GO Group Digital, WiderFunnel
Brian Massey

Brian Massey

Conversion Scientist, Conversion Sciences

Paras Chopra

Founder & Chairman, VWO
Rebecca Hinton

Rebecca Hinton

Conversion Rate Optimization Specialist & Copywriter, HubSpot
Craig Smith

Craig Smith

Founder & CEO, Trinity Insight
Alan Klement

Alan Klement

Partner, Revealed
Chase Richards

Chase Richards

Head of Monetization, Avast
Paresh Mandhyan

Paresh Mandhyan

Director of Marketing, VWO
Iqbal Ali

Iqbal Ali

Head of Optimization, Trainline
Elizabeth Romanski

Elizabeth Romanski

Manager of Consumer Marketing and Analytics, Encyclopedia Britannica
Martin Greif

Martin Greif

President, SiteTuners
Roger Dooley

Roger Dooley

Author of Friction and Brainfluence, Friction Hunter

Agenda

Day 1

Performance: Each 0.1 Second Is Worth $18M For Bing

Ronny Kohavi Ronny Kohavi,
Microsoft

Embedding Experimentation In Company Culture

Paras Chopra,
VWO

Value Proposition: The One Thing That Really Matters

Rui Matos Rui Matos,
Kaspersky
Day 2

How Booking.com Manages Large Scale Experiments

Lukas Vermeer Lukas Vermeer,
Booking.com

Step Into Your Customers' Shoes With User Research

Brian Massey Brian Massey,
Conversion Sciences

Attract Customers By Speaking To What They Really Value

Alan Klement Alan Klement,
Revealed
Day 3

Behavioral Science For Better Hypothesis And Insights

Chris Goward Chris Goward,
WiderFunnel

Six Experience Optimization Examples That Worked For Us

Paresh Mandhyan Paresh Mandhyan,
VWO

How HubSpot Used Data To Redesign Its Academy Website

Rebecca Hinton Rebecca Hinton,
HubSpot
Day 4

Building Engaging Onsite Experience At Avast

Chase Richards Chase Richards,
Avast

The Science Of Testing At Trainline

Iqbal Ali Iqbal Ali,
Trainline

10 Examples Of Winning Experiments That Drove Revenue And Performance Gains

Craig Smith Craig Smith,
Trinity Insight
Day 5

How A 250-Year-Old Company Adapts To The Changing Consumer

Elizabeth Romanski Elizabeth Romanski,
Encyclopedia Britannica

Proving Best Practices By Testing

Martin Greif Martin Greif,
SiteTuners

The Frictionless Path To Customer Loyalty And Higher Sales

Roger Dooley Roger Dooley,
Friction Hunter

Featuring speakers from

Microsoft
Kaspersky Lab
Booking logo
Encyclopedia Britannica
Wider Funnel
HubSpot
Trinity Insight
Revealed logo
Conversion Sciences
Friction Hunter
Trainline-logo
SiteTuners
Avast

Register for ConvEx

We'll keep you updated about the event.