...optimizing conversions requires a lot more than just the ability to experiment and personalize. With VWO, you get to conduct in-depth qualitative research to generate rich insights into your users' behavior, without juggling between multiple tools.
VWO is the only connected platform that lets you optimize the entire audience journey end-to-end
VWO Platform helps me quickly and easily find conversion optimization wins that I can standardize across our whole enterprise. I don’t like to use the phrase “best practice” unless I can prove it, and my proof is in the data provided by VWO.Brandon GentryDirector, User Experience, Warner Music Group
Unlike Optimizely, VWO uses an asynchronous code to serve your campaign data, it’s what keeps your visitors’ screens from flickering. Optimizely’s synchronous code makes the browser wait until Optimizely can deliver the test package, long enough for visitors to notice. At <38ms, VWO SmartCode is the fastest script across its category.
With VWO, you get an in-built, off the shelf toolkit to diagnose problem areas in your visitors’ experiences across your digital properties – so you can fix what’s broken, and make the good stuff even better. Optimizely users have to juggle between multiple different tools such as Hotjar, Mouseflow, or Fullstory to generate the same.
If your team wants to run tests on multiple domains from a single account, that’s not a problem. Overall, VWO is highly cost-efficient as compared to Optimizely, who used to charge per user/impression, as compared to VWO, that has always followed the unique visits model.