VWO Insights vs MouseStats: Visitor Insights Is Only Half The Optimization Story

MouseStats gives you only visitor insights. VWO goes a mile ahead to offer a complete platform to help you get more value for your marketing dollars.

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Here's What You Get in Your Free Trial

VWO Insights

Combine multiple behavioral analytics tools to diagnose problems in your visitors' experiences.

VWO Insights

Combine multiple behavioral analytics tools to diagnose problems in your visitors' experiences.


Uncover conversion leaks and deep-dive where visitors drop-off

Session Recordings

Step into a visitor's shoes and discover friction in their journey


Visualize visitor behavior and see what catches their attention

On-Page Surveys

Get real feedback from your website visitors with on-page surveys

Form Analytics

Know how visitors interact with your forms & what causes drop-offs

Usability Reviews

Crowdsource UX feedback from thousands of internet-savvy consumers

2500+ high growth brands across 90+ countries use VWO

Brandon Gentry
VWO Platform helps me quickly and easily find conversion optimization wins that I can standardize across our whole enterprise. I don’t like to use the phrase “best practice” unless I can prove it, and my proof is in the data provided by VWO. Brandon Gentry
Director, User Experience, Warner Music Group

Ubisoft Logo - VWO Client
Ebay Logo - VWO Client
Payscale Logo - VWO Client
SRG Logo - VWO Client
Target Logo - VWO Client
Virgin Holidays Logo - VWO Client

VWO G2Crowd Leader Spring Badge
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A Connected CRO Platform

With VWO’s powerful connectivity flowing across the entire platform, you will always be able to view a complete picture of your optimization journey. At any point in time, if you see any new element on your website, you will have supporting data on why that element was added, what was the test associated with it, the reason behind the hypothesis along with data insights that backed the hypothesis.


Plan and Manage Your Testing Hypotheses

Record your research observations and collaborate with your team to brainstorm and prioritize testing ideas.

CRO Plan

Personalize Your Website for Different Visitor Segments

Show your visitors personalized content and offers to increase sales and conversions.

Personalization & A/B testing in VWO

Still Not Sure? Take a Deeper Look

VWO Logo Mousestats
Yes No
Behavior Targeting Yes No
Custom targeting Yes No
Yes No
Custom dimensions Yes No
No. of domains
Unlimited Unlimited on higher plans
24x7 support
Enterprise plans -
Yes -
Yes Yes
Self Hosting
Yes No
Business Goals
Yes No
Single-page apps support
Yes -
User permissions
Yes No
Idea factory
Yes No
Yes Yes
Survey Logic Yes No
Question bank Yes No
Variation targeted surveys Yes No
Custom triggers Yes No
NPS Yes No
Recordings of respondents Yes No
Themes and customisation Yes No
Yes Yes
Browsable heatmaps Yes No
Clickmaps and area stats Yes -
Element list Yes No
Heatmap of test variations Yes No
Heatmap views Yes No
Yes Yes
Recordings of variations Yes No
Tagging Yes No
Adjust playback speed Yes Yes
Skip idle time Yes Yes
Save recordings Yes Yes
Recording views Yes No
Yes Yes
Form performance tracking Yes No
Field level analytics Yes No
Interaction time Yes Yes
Hesitation time Yes No
Refilled Yes Yes
Ignored Yes Yes
Dropped Yes Yes
Yes No
Drop-off analysis Yes No
Insights integration
No 3rd party analytics, CMS, tag manager, marketing automation & customer service tools

What Makes VWO An Obvious Choice

#1 Technology That Never Lets You Down

1 billion

Request a Day

3 billion

Digital Experiences Optimized in 2019

100% uptime


#2 Dedicated Support Our Users Swear By

VWO customer success team

Customer Satisfaction (CSAT)

Industry 94%
VWO Logo 98 %

First Response Time

Industry 3 hrs
VWO Logo under 1hr

First Call Resolution

Industry 44%
VWO Logo 70%

#3 We Have Your Back Against All Risks

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Fast, Accurate Results

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Plug-n-Play Integrations

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Security You Can Trust

All you Need to Know About Conversion Optimization Get the Guide