VWO Insights vs ContentSquare: Get Methodical With Conversion Rate Optimization

ContentSquare helps you get analytics into how and why visitors are behaving on your website or mobile app. VWO goes a mile ahead by letting you test your hypothesis to improve conversion rates, user experience, and more.

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Here's What You Get in Your Free Trial

VWO Insights

Combine multiple behavioral analytics tools to diagnose problems in your visitors' experiences.

VWO Insights

Combine multiple behavioral analytics tools to diagnose problems in your visitors' experiences.


Uncover conversion leaks and deep-dive where visitors drop-off

Session Recordings

Step into a visitor's shoes and discover friction in their journey


Visualize visitor behavior and see what catches their attention

On-Page Surveys

Get real feedback from your website visitors with on-page surveys

Form Analytics

Know how visitors interact with your forms & what causes drop-offs

Usability Reviews

Crowdsource UX feedback from thousands of internet-savvy consumers

2500+ high growth brands across 90+ countries use VWO

Brandon Gentry
VWO Platform helps me quickly and easily find conversion optimization wins that I can standardize across our whole enterprise. I don’t like to use the phrase “best practice” unless I can prove it, and my proof is in the data provided by VWO. Brandon Gentry
Director, User Experience, Warner Music Group

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Ebay Logo - VWO Client
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A Connected CRO Platform

With VWO Insights’s powerful connectivity flowing across the entire platform, you will always be able to view a complete picture of your optimization journey. At any point in time, if you see any new element on your website, you will have supporting data on why that element was added, what was the test associated with it, the reason behind the hypothesis along with data insights that backed the hypothesis.


Keep An Eye On Your Business Goals In Addition To Tracking Funnels

VWO Insights allows you to keep a close eye on your KPIs with the help of goals leading to conversion funnels, as compared to other tools, that only provide the ability to track funnels.


Analyze Visitor Behavior Till The Last Mile

With VWO Insights, you can analyze your visitor behavior using powerful tools such as Scrollmaps, Form Analytics, Surveys, and much more. Whereas other services offer you only limited options to do so.


Still Not Sure? Take a Deeper Look

VWO Logo Contentsquare
Yes No
Custom targeting Yes No
Behavior Targeting Yes No
Yes No
Custom dimensions Yes No
No. of domains
Unlimited -
Self Hosting
Yes -
Yes -
Business Goals
Yes Yes
Yes -
24x7 support
Enterprise plans -
User permissions
Yes Yes
Single-page apps support
Yes Yes
Idea factory
Yes No
Yes Yes
Heatmap views Yes No
Element list Yes No
Clickmaps and area stats Yes Yes
Browsable heatmaps Yes Yes
Heatmap of test variations Yes No
Yes No
Field level analytics Yes No
Form performance tracking Yes No
Ignored Yes No
Interaction time Yes No
Dropped Yes No
Refilled Yes No
Hesitation time Yes No
Yes Yes
Drop-off analysis Yes Yes
Yes Yes
Tagging Yes Yes
Recordings of variations Yes No
Skip idle time Yes Yes
Recording views Yes No
Save recordings Yes No
Adjust playback speed Yes Yes
Yes No
Variation targeted surveys Yes No
Custom triggers Yes No
Survey Logic Yes No
Question bank Yes No
NPS Yes No
Themes and customisation Yes No
Recordings of respondents Yes No
Insights integration
No AB Testing, 3rd party analytics, tag managers

What Makes VWO An Obvious Choice

#1 Technology That Never Lets You Down

1 billion

Request a Day

3 billion

Digital Experiences Optimized in 2019

100% uptime


#2 Dedicated Support Our Users Swear By

VWO customer success team

Customer Satisfaction (CSAT)

Industry 94%
VWO Logo 98 %

First Response Time

Industry 3 hrs
VWO Logo under 1hr

First Call Resolution

Industry 44%
VWO Logo 70%

#3 We Have Your Back Against All Risks

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Fast, Accurate Results

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Plug-n-Play Integrations

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Security You Can Trust

All you Need to Know About Conversion Optimization Get the Guide