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on Conversion Rate Optimization

Yummier than freshly baked cookies: multiple conversion goals for an A/B or multivariate test

Yay! The most requested Visual Website Optimizer feature is finally here. Now you can set multiple goals for your A/B or multivariate test. Earlier you could only define one goal per test, which was limiting for a lot of users.  But now the game changes completely with multiple goals.

Suppose you are doing an A/B test on your homepage, with the new feature you can now track the performance of variations on any number of goals which can be of different types: click on a link, visit to a page, form submission, visitor engagement or custom conversion event. This means you can track the impact of a variation on your site’s bounce rate, registrations, sales or any other arbitrary goal you can imagine.  Essentially, tracking goals across your funnel during an A/B test has become a lot easier.

Moreover,VWO’s integration with Google Analytics, Omniture SiteCatalyst and other analytics packages will let you track performance of variations on your analytics metrics such as time on site, repeat visits,  pageviews/session, etc.

VWO will track conversions, crunch statistical significance and plot charts for all the goals you define. However, there would be a primary goal (which you choose) that decides the winning combination.   As an additional convenience, you can now also name your goals so that they become easily recognizable in the reports.  What’s more, you can even add multiple goals to your existing tests. So, try out the new feature now – it will definitely provide a lot of additional insights. Or, if you aren’t a registered user, play with the new functionality in the demo (has since been disabled, but you can sign up for a free trial).

We are working non-stop to build world’s most powerful testing platform, and this multi-goal testing was a must-have feature towards that path. Do try out the new feature and let us know your comments and feedback. Hopefully, you will like it.

Founder and CEO of Wingify.

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