![\"Top](\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/05\/Feature-image-Behavioral-Targeting-Explained_-Best-Tools-Strategies-1.jpg\")
<\/figure>\n\n\nWhat are behavioral targeting tools?<\/strong><\/h2>\n\n\nBehavioral targeting tools are marketing platforms that support data collection and behavioral targeting to personalize content, ads, or messages based on how users interact with a website, app, or other digital channels. These tools track actions like clicks, page views, purchases, and time spent, then group users into segments based on their behavior.<\/p>\n\n\n\n
For instance, imagine a visitor browses winter jackets on an eCommerce site and adds one to their cart but doesn\u2019t check out. A behavioral targeting tool can automatically trigger targeted messages, such as a follow-up email reminding them about the jacket, possibly with a limited-time discount.<\/p>\n\n\n\n
If the same user later returns to the site, they might also see personalized product recommendations based on their earlier browsing.<\/p>\n\n\n\n![\"Illustration](\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/05\/1-6.jpg\")
<\/figure>\n\n\n\nBehavioral targeting tools help brands increase engagement, improve conversion rates, and improve overall marketing ROI by delivering timely, relevant messages like these and more relevant ads.<\/p>\n\n\n
Best behavioral targeting tools – A quick look<\/strong><\/h2>\n\n\n\n - VWO<\/a><\/li>\n
- Segment<\/a><\/li>\n
- Insider<\/a><\/li>\n
- Monetate<\/a><\/li>\n
- Klaviyo<\/a><\/li>\n
- CleverTap<\/a><\/li>\n
- Omnisend<\/a><\/li>\n<\/ul>\n\n\n\n
Disclaimer: The pros and cons listed are based on reviews and feedback from third-party sites such as G2, TrustRadius, and other sources.<\/em><\/p>\n\n\nTop behavioral targeting tools\u00a0\u00a0<\/strong><\/h2>\n\n1. VWO<\/strong><\/h3>\n\n\n![\"Top](\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/05\/image.png\")
<\/figure>\n\n\n\nVWO<\/a> empowers businesses to implement behavioral targeting by analyzing user actions and delivering tailored digital experiences across digital properties.<\/p>\n\n\n\nVWO\u2019s CDP Data360 collects behavioral data from multiple touchpoints, such as websites, mobile apps, and third-party sources, to build a unified customer profile. Marketers can then create rule-based segments using attributes like device, location, on-site behavior (e.g., scroll depth, product views), or external data such as UTM tags.<\/p>\n\n\n\n
Next in the workflow, VWO Personalize enables real-time targeting of these segments based on user behavior, such as time spent on a page or refresh actions.<\/p>\n\n\n\n
![](\"https:\/\/static.wingify.com\/gcp\/uploads\/2024\/05\/icon-bulb.svg\")
Pro Tip!<\/strong>Easily identify high-performing user segments with VWO Copilot. It automatically analyzes your test reports to pinpoint where controls and variations drove the most engagement. This allows you to boost business KPIs by tailoring experiments and personalization efforts specifically for those segments.<\/p><\/div><\/div><\/div><\/div>\n\n\n\n
Behavioral targeting also extends into VWO\u2019s testing capability. Marketers can trigger A\/B tests based on user actions like button clicks, exit intent, or scroll activity. In other words, visitors become eligible for a test only when they meet the behavioral conditions you\u2019ve set, which can then inform your advertising campaigns. This makes your test more contextually relevant and insightful. <\/p>\n\n\n\n
After a test is run, you can perform post-segmentation analysis by breaking down the results based on the segments you’ve defined.<\/p>\n\n\n\n
Learn how JellyTelly used VWO\u2019s segmentation and A\/B testing to personalize its homepage for new visitors, driving a 105% increase in visits to the sign-up page<\/a> by delivering content that truly resonated.<\/em><\/p>\n\n\n\nFeatures <\/strong><\/h4>\n\n\n\nUnified customer profiles, Advanced segmentation, Real-time metrics and triggers, Visual Editor, Code Editor, VWO Copilot, Behavior Analytics, Feature Management, Program Management\u00a0<\/p>\n\n\n\n
Pricing<\/strong><\/h4>\n\n\n\n\n- Free trial: 30 days, inclusive of all features<\/li>\n\n\n\n
- Free: Up to 5k MTUs<\/li>\n\n\n\n
- Paid:\n
\n- Insights start from $199\/month.<\/li>\n\n\n\n
- Personalization starts from $234\/month.<\/li>\n\n\n\n
- Testing starts from $220\/month.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
Pros:<\/strong><\/h4>\n\n\n\n\n- Easy-to-use reporting with clear filters that make data analysis simple and effective.<\/li>\n\n\n\n
- Supportive team that actively helps and encourages progress with testing efforts.<\/li>\n<\/ul>\n\n\n\n
Cons:<\/strong><\/h4>\n\n\n\n\n- Predictive personalization isn\u2019t a primary offering yet, but it\u2019s on the roadmap.<\/li>\n<\/ul>\n\n\n
2. Segment<\/strong><\/h3>\n\n\n![\"Top](\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/05\/image-1.png\")
<\/figure>\n\n\n\nSegment by Twilio<\/a> is a customer data platform that unifies and routes data from multiple sources to create a single, consistent view of each user. It enables marketers to build precise segments based on behavior, such as cart abandoners or high-intent browsers.<\/p>\n\n\n\nThese segments can then be synced with your marketing tools to deliver timely, personalized emails, targeted ads, and in-app experiences. This helps ensure your messaging remains consistent, relevant, and backed by real-time data. Segment\u2019s AI uses predictive models to help you create and update audience segments such as \u201cready to buy,\u201d \u201cdormant,\u201d or \u201cpotential VIPs.\u201d It also lets you build targeted audiences in minutes using simple text prompts. <\/p>\n\n\n\n
Features <\/strong><\/h4>\n\n\n\nGenerative AI, Event Tracking, Journey Orchestration, Activate Audiences, Trigger Campaigns, AI Recommendations, AI Predictions<\/p>\n\n\n\n
Pricing<\/strong><\/h4>\n\n\n\n\n- Plans are not available on the website. Custom plans can be requested.<\/li>\n<\/ul>\n\n\n\n
Pros:<\/strong><\/h4>\n\n\n\n\n- Easy integration with existing software makes it a reliable hub for customer data and insights.<\/li>\n\n\n\n
- The intuitive interface, easy setup, and reliable customer support ensure a smooth user experience.<\/li>\n<\/ul>\n\n\n\n
Cons:<\/strong><\/h4>\n\n\n\n\n- It can be a bit expensive, especially for smaller businesses or those just starting with customer data platforms.<\/li>\n\n\n\n
- Reporting and audience tools can be a bit tricky to use and may need some getting used to.<\/li>\n<\/ul>\n\n\n
3. Insider<\/strong><\/h3>\n\n\n![\"Top](\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/05\/image-2.png\")
<\/figure>\n\n\n\nInsider<\/a> is a cross-channel marketing platform that strengthens behavioral targeting by unifying customer data from over 100 sources into real-time, 360-degree profiles. Marketers can build real-time segments using over 120 behavioral and demographic attributes.<\/p>\n\n\n\nFlexible rules based on activity, preferences, or even weather help deliver personalized content across web, mobile, email, and messaging apps.<\/p>\n\n\n\n
Predictive AI helps identify users likely to convert or churn, while the visual journey builder and real-time analytics make it easy to automate and optimize personalized campaigns at scale.<\/p>\n\n\n\n
Features <\/strong><\/h4>\n\n\n\nCustomer Data Platform, Personalization, Cross-Channel Messaging, A\/B Testing, Predictive Marketing Engine, Behavior Analytics, Campaign Analysis<\/p>\n\n\n\n
Pricing<\/strong><\/h4>\n\n\n\n\n- A demo is available.<\/li>\n\n\n\n
- Plans are not available on the website.<\/li>\n<\/ul>\n\n\n\n
Pros:<\/strong><\/h4>\n\n\n\n\n- Fast testing and deployment help speed up campaign optimization.<\/li>\n\n\n\n
- Responsive customer support provides quick and helpful assistance.<\/li>\n<\/ul>\n\n\n\n
Cons:<\/strong><\/h4>\n\n\n\n\n- Real-time data is available, but sometimes the dashboard can be hard to interpret without guidance.<\/li>\n\n\n\n
- Setting up campaigns may require developer support, which can slow down the launch process.<\/li>\n<\/ul>\n\n\n
4. Monetate<\/strong><\/h3>\n\n\n![\"Top](\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/05\/image-3.png\")
<\/figure>\n\n\n\n
<\/figure>\n\n\n\nBehavioral targeting tools help brands increase engagement, improve conversion rates, and improve overall marketing ROI by delivering timely, relevant messages like these and more relevant ads.<\/p>\n\n\n
Best behavioral targeting tools – A quick look<\/strong><\/h2>\n\n\n\n - VWO<\/a><\/li>\n
- Segment<\/a><\/li>\n
- Insider<\/a><\/li>\n
- Monetate<\/a><\/li>\n
- Klaviyo<\/a><\/li>\n
- CleverTap<\/a><\/li>\n
- Omnisend<\/a><\/li>\n<\/ul>\n\n\n\n
Disclaimer: The pros and cons listed are based on reviews and feedback from third-party sites such as G2, TrustRadius, and other sources.<\/em><\/p>\n\n\nTop behavioral targeting tools\u00a0\u00a0<\/strong><\/h2>\n\n1. VWO<\/strong><\/h3>\n\n\n<\/figure>\n\n\n\nVWO<\/a> empowers businesses to implement behavioral targeting by analyzing user actions and delivering tailored digital experiences across digital properties.<\/p>\n\n\n\nVWO\u2019s CDP Data360 collects behavioral data from multiple touchpoints, such as websites, mobile apps, and third-party sources, to build a unified customer profile. Marketers can then create rule-based segments using attributes like device, location, on-site behavior (e.g., scroll depth, product views), or external data such as UTM tags.<\/p>\n\n\n\n
Next in the workflow, VWO Personalize enables real-time targeting of these segments based on user behavior, such as time spent on a page or refresh actions.<\/p>\n\n\n\n
Pro Tip!<\/strong>Easily identify high-performing user segments with VWO Copilot. It automatically analyzes your test reports to pinpoint where controls and variations drove the most engagement. This allows you to boost business KPIs by tailoring experiments and personalization efforts specifically for those segments.<\/p><\/div><\/div><\/div><\/div>\n\n\n\n
Behavioral targeting also extends into VWO\u2019s testing capability. Marketers can trigger A\/B tests based on user actions like button clicks, exit intent, or scroll activity. In other words, visitors become eligible for a test only when they meet the behavioral conditions you\u2019ve set, which can then inform your advertising campaigns. This makes your test more contextually relevant and insightful. <\/p>\n\n\n\n
After a test is run, you can perform post-segmentation analysis by breaking down the results based on the segments you’ve defined.<\/p>\n\n\n\n
Learn how JellyTelly used VWO\u2019s segmentation and A\/B testing to personalize its homepage for new visitors, driving a 105% increase in visits to the sign-up page<\/a> by delivering content that truly resonated.<\/em><\/p>\n\n\n\nFeatures <\/strong><\/h4>\n\n\n\nUnified customer profiles, Advanced segmentation, Real-time metrics and triggers, Visual Editor, Code Editor, VWO Copilot, Behavior Analytics, Feature Management, Program Management\u00a0<\/p>\n\n\n\n
Pricing<\/strong><\/h4>\n\n\n\n\n- Free trial: 30 days, inclusive of all features<\/li>\n\n\n\n
- Free: Up to 5k MTUs<\/li>\n\n\n\n
- Paid:\n
\n- Insights start from $199\/month.<\/li>\n\n\n\n
- Personalization starts from $234\/month.<\/li>\n\n\n\n
- Testing starts from $220\/month.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
Pros:<\/strong><\/h4>\n\n\n\n\n- Easy-to-use reporting with clear filters that make data analysis simple and effective.<\/li>\n\n\n\n
- Supportive team that actively helps and encourages progress with testing efforts.<\/li>\n<\/ul>\n\n\n\n
Cons:<\/strong><\/h4>\n\n\n\n\n- Predictive personalization isn\u2019t a primary offering yet, but it\u2019s on the roadmap.<\/li>\n<\/ul>\n\n\n
2. Segment<\/strong><\/h3>\n\n\n<\/figure>\n\n\n\nSegment by Twilio<\/a> is a customer data platform that unifies and routes data from multiple sources to create a single, consistent view of each user. It enables marketers to build precise segments based on behavior, such as cart abandoners or high-intent browsers.<\/p>\n\n\n\nThese segments can then be synced with your marketing tools to deliver timely, personalized emails, targeted ads, and in-app experiences. This helps ensure your messaging remains consistent, relevant, and backed by real-time data. Segment\u2019s AI uses predictive models to help you create and update audience segments such as \u201cready to buy,\u201d \u201cdormant,\u201d or \u201cpotential VIPs.\u201d It also lets you build targeted audiences in minutes using simple text prompts. <\/p>\n\n\n\n
Features <\/strong><\/h4>\n\n\n\nGenerative AI, Event Tracking, Journey Orchestration, Activate Audiences, Trigger Campaigns, AI Recommendations, AI Predictions<\/p>\n\n\n\n
Pricing<\/strong><\/h4>\n\n\n\n\n- Plans are not available on the website. Custom plans can be requested.<\/li>\n<\/ul>\n\n\n\n
Pros:<\/strong><\/h4>\n\n\n\n\n- Easy integration with existing software makes it a reliable hub for customer data and insights.<\/li>\n\n\n\n
- The intuitive interface, easy setup, and reliable customer support ensure a smooth user experience.<\/li>\n<\/ul>\n\n\n\n
Cons:<\/strong><\/h4>\n\n\n\n\n- It can be a bit expensive, especially for smaller businesses or those just starting with customer data platforms.<\/li>\n\n\n\n
- Reporting and audience tools can be a bit tricky to use and may need some getting used to.<\/li>\n<\/ul>\n\n\n
3. Insider<\/strong><\/h3>\n\n\n<\/figure>\n\n\n\nInsider<\/a> is a cross-channel marketing platform that strengthens behavioral targeting by unifying customer data from over 100 sources into real-time, 360-degree profiles. Marketers can build real-time segments using over 120 behavioral and demographic attributes.<\/p>\n\n\n\nFlexible rules based on activity, preferences, or even weather help deliver personalized content across web, mobile, email, and messaging apps.<\/p>\n\n\n\n
Predictive AI helps identify users likely to convert or churn, while the visual journey builder and real-time analytics make it easy to automate and optimize personalized campaigns at scale.<\/p>\n\n\n\n
Features <\/strong><\/h4>\n\n\n\nCustomer Data Platform, Personalization, Cross-Channel Messaging, A\/B Testing, Predictive Marketing Engine, Behavior Analytics, Campaign Analysis<\/p>\n\n\n\n
Pricing<\/strong><\/h4>\n\n\n\n\n- A demo is available.<\/li>\n\n\n\n
- Plans are not available on the website.<\/li>\n<\/ul>\n\n\n\n
Pros:<\/strong><\/h4>\n\n\n\n\n- Fast testing and deployment help speed up campaign optimization.<\/li>\n\n\n\n
- Responsive customer support provides quick and helpful assistance.<\/li>\n<\/ul>\n\n\n\n
Cons:<\/strong><\/h4>\n\n\n\n\n- Real-time data is available, but sometimes the dashboard can be hard to interpret without guidance.<\/li>\n\n\n\n
- Setting up campaigns may require developer support, which can slow down the launch process.<\/li>\n<\/ul>\n\n\n
4. Monetate<\/strong><\/h3>\n\n\n<\/figure>\n\n\n\n
Disclaimer: The pros and cons listed are based on reviews and feedback from third-party sites such as G2, TrustRadius, and other sources.<\/em><\/p>\n\n\n VWO<\/a> empowers businesses to implement behavioral targeting by analyzing user actions and delivering tailored digital experiences across digital properties.<\/p>\n\n\n\n VWO\u2019s CDP Data360 collects behavioral data from multiple touchpoints, such as websites, mobile apps, and third-party sources, to build a unified customer profile. Marketers can then create rule-based segments using attributes like device, location, on-site behavior (e.g., scroll depth, product views), or external data such as UTM tags.<\/p>\n\n\n\n Next in the workflow, VWO Personalize enables real-time targeting of these segments based on user behavior, such as time spent on a page or refresh actions.<\/p>\n\n\n\n Easily identify high-performing user segments with VWO Copilot. It automatically analyzes your test reports to pinpoint where controls and variations drove the most engagement. This allows you to boost business KPIs by tailoring experiments and personalization efforts specifically for those segments.<\/p><\/div><\/div><\/div><\/div>\n\n\n\n Behavioral targeting also extends into VWO\u2019s testing capability. Marketers can trigger A\/B tests based on user actions like button clicks, exit intent, or scroll activity. In other words, visitors become eligible for a test only when they meet the behavioral conditions you\u2019ve set, which can then inform your advertising campaigns. This makes your test more contextually relevant and insightful. <\/p>\n\n\n\n After a test is run, you can perform post-segmentation analysis by breaking down the results based on the segments you’ve defined.<\/p>\n\n\n\n Learn how JellyTelly used VWO\u2019s segmentation and A\/B testing to personalize its homepage for new visitors, driving a 105% increase in visits to the sign-up page<\/a> by delivering content that truly resonated.<\/em><\/p>\n\n\n\n Unified customer profiles, Advanced segmentation, Real-time metrics and triggers, Visual Editor, Code Editor, VWO Copilot, Behavior Analytics, Feature Management, Program Management\u00a0<\/p>\n\n\n\n Segment by Twilio<\/a> is a customer data platform that unifies and routes data from multiple sources to create a single, consistent view of each user. It enables marketers to build precise segments based on behavior, such as cart abandoners or high-intent browsers.<\/p>\n\n\n\n These segments can then be synced with your marketing tools to deliver timely, personalized emails, targeted ads, and in-app experiences. This helps ensure your messaging remains consistent, relevant, and backed by real-time data. Segment\u2019s AI uses predictive models to help you create and update audience segments such as \u201cready to buy,\u201d \u201cdormant,\u201d or \u201cpotential VIPs.\u201d It also lets you build targeted audiences in minutes using simple text prompts. <\/p>\n\n\n\n Generative AI, Event Tracking, Journey Orchestration, Activate Audiences, Trigger Campaigns, AI Recommendations, AI Predictions<\/p>\n\n\n\n Insider<\/a> is a cross-channel marketing platform that strengthens behavioral targeting by unifying customer data from over 100 sources into real-time, 360-degree profiles. Marketers can build real-time segments using over 120 behavioral and demographic attributes.<\/p>\n\n\n\n Flexible rules based on activity, preferences, or even weather help deliver personalized content across web, mobile, email, and messaging apps.<\/p>\n\n\n\n Predictive AI helps identify users likely to convert or churn, while the visual journey builder and real-time analytics make it easy to automate and optimize personalized campaigns at scale.<\/p>\n\n\n\n Customer Data Platform, Personalization, Cross-Channel Messaging, A\/B Testing, Predictive Marketing Engine, Behavior Analytics, Campaign Analysis<\/p>\n\n\n\nTop behavioral targeting tools\u00a0\u00a0<\/strong><\/h2>\n\n
1. VWO<\/strong><\/h3>\n\n\n
<\/figure>\n\n\n\nFeatures <\/strong><\/h4>\n\n\n\n
Pricing<\/strong><\/h4>\n\n\n\n
\n
\n
Pros:<\/strong><\/h4>\n\n\n\n
\n
Cons:<\/strong><\/h4>\n\n\n\n
\n
2. Segment<\/strong><\/h3>\n\n\n
<\/figure>\n\n\n\nFeatures <\/strong><\/h4>\n\n\n\n
Pricing<\/strong><\/h4>\n\n\n\n
\n
Pros:<\/strong><\/h4>\n\n\n\n
\n
Cons:<\/strong><\/h4>\n\n\n\n
\n
3. Insider<\/strong><\/h3>\n\n\n
<\/figure>\n\n\n\nFeatures <\/strong><\/h4>\n\n\n\n
Pricing<\/strong><\/h4>\n\n\n\n
\n
Pros:<\/strong><\/h4>\n\n\n\n
\n
Cons:<\/strong><\/h4>\n\n\n\n
\n
4. Monetate<\/strong><\/h3>\n\n\n
<\/figure>\n\n\n\n
![\"Top](\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/05\/image-4.png\")
<\/figure>\n\n\n\n![\"Top](\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/05\/image-5.png\")
<\/figure>\n\n\n\n![\"Top](\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/05\/image-6.png\")
<\/figure>\n\n\n\n