{"id":96566,"date":"2025-03-14T11:44:54","date_gmt":"2025-03-14T06:14:54","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=96566"},"modified":"2026-02-26T19:26:54","modified_gmt":"2026-02-26T13:56:54","slug":"shopify-split-testing-app","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/","title":{"rendered":"9 Top Shopify Split Testing Apps &amp; Tools for 2026 [Curated by eCommerce Experts]"},"content":{"rendered":"\n<p>Meet Jake, a Shopify store owner eager to scale his business. He\u2019s optimized his product pages, fine-tuned his ads, and even tweaked his checkout process. Yet, his conversion rates remain flat. Like many eCommerce entrepreneurs, he wonders:<\/p>\n\n\n\n<p>&#8220;What changes will increase sales\u2014pricing, images, or page layout?&#8221;<\/p>\n\n\n\n<p>The truth is, guesswork won\u2019t drive results\u2014but split testing (A\/B testing) will. By comparing different versions of a store\u2019s elements\u2014whether it&#8217;s a headline, CTA, product page, or checkout process\u2014Shopify merchants can use data-driven insights to optimize conversions, improve user experience, and increase revenue.<\/p>\n\n\n\n<p>However, not all split testing tools are created equally. The right app should seamlessly integrate with Shopify, provide real-time analytics, and offer easy test setups, without disrupting the customer journey.<\/p>\n\n\n\n<p>We\u2019ve rounded up 9 top Shopify split testing apps to help you find the best solution, whether you need a simple, no-code tool or an advanced testing suite.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/Feature-image-9-Top-Shopify-Split-Testing-Apps-Tools-for-2025.jpg\" alt=\"9 Top Shopify Split Testing Apps &amp; Tools For 2025\" class=\"wp-image-96567\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/Feature-image-9-Top-Shopify-Split-Testing-Apps-Tools-for-2025.jpg 1200w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/Feature-image-9-Top-Shopify-Split-Testing-Apps-Tools-for-2025.jpg?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/Feature-image-9-Top-Shopify-Split-Testing-Apps-Tools-for-2025.jpg?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/Feature-image-9-Top-Shopify-Split-Testing-Apps-Tools-for-2025.jpg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/Feature-image-9-Top-Shopify-Split-Testing-Apps-Tools-for-2025.jpg?tr=w-375 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"What is Shopify split testing?\" id=\"what-is-shopify-split-testing\" data-menu-id=\"what-is-shopify-split-testing\" style=\"text-align:left\"><strong>What is Shopify split testing?<\/strong><\/h2>\n\n\n<p>Shopify split testing, or A\/B testing, compares different versions of a webpage or store element to see which one performs better in terms of conversions, sales, and user engagement. It allows Shopify store owners to experiment with variations of product pages, checkout processes, pricing, and other key elements to determine what resonates most with their audience.<\/p>\n\n\n\n<p>Take the example of a Shopify store selling apparel that wants to improve conversions on its product pages. To test the impact of different design elements, the store creates two versions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Version A (Original):<\/strong> A standard product page with a plain background, a single product image, a brief description, and a basic CTA button.&nbsp;<\/li>\n\n\n\n<li><strong>Version B (Variation):<\/strong> A redesigned page featuring:\n<ul class=\"wp-block-list\">\n<li>A <strong>lifestyle image<\/strong> showcasing the apparel being worn.<\/li>\n\n\n\n<li>A <strong>detailed, benefit-driven description<\/strong> highlighting fabric, fit, and styling tips.<\/li>\n\n\n\n<li><strong>Customer reviews and ratings<\/strong> for social proof.<\/li>\n\n\n\n<li><strong>A prominent CTA button<\/strong> to encourage quick action.<\/li>\n\n\n\n<li><strong>Links to shipping<\/strong>, delivery, and return policies for transparency.<\/li>\n\n\n\n<li>A <strong>size chart<\/strong> to help shoppers select the right fit.<\/li>\n\n\n\n<li>&#8220;<strong>You May Also Like<\/strong>&#8221; section with similar or complementary products.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>After running the test for a set period, the data reveals that <strong>Version B leads to a 20% increase in purchases<\/strong>, indicating that visual storytelling and enhanced copy improve customer engagement and sales.<\/p>\n\n\n\n<p>By continuously testing and refining website elements, businesses can optimize their Shopify store for better customer experiences and higher revenue. This data-driven approach eliminates guesswork, ensuring that every change contributes to improved performance and marketing effectiveness.<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"9 Best Shopify split testing apps\/software: A quick glimpse\" id=\"9-best-shopify-split-testing-apps-software-a-quick-glimpse\" data-menu-id=\"9-best-shopify-split-testing-apps-software-a-quick-glimpse\" style=\"text-align:left\"><strong>9 Best Shopify split testing apps\/software: A quick glimpse<\/strong><\/h2>\n\n\n<ul class=\"simpletoc-list\">\n<li class=\"selected\"><a href=\"#1-vwo\">VWO<\/a><\/li>\n<li class=\"\"><a href=\"#2-shoplift\">Shoplift<\/a><\/li>\n<li class=\"\"><a href=\"#3-elevate\">Elevate<\/a><\/li>\n<li class=\"\"><a href=\"#4-kameleoon\">Kameleoon<\/a><\/li>\n<li class=\"\"><a href=\"#5-visually\">Visually<\/a><\/li>\n<li class=\"\"><a href=\"#6-intelligems\">Intelligems<\/a><\/li>\n<li class=\"\"><a href=\"#7-abconvert\">ABConvert<\/a><\/li>\n<li class=\"\"><a href=\"#8-compose\">Compose<\/a><\/li>\n<li class=\"\"><a href=\"#9-convert-experiences\">Convert Experiences<\/a><\/li>\n<\/ul>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"9 Top picks of the very best split testing tools and apps on Shopify\u00a0\" id=\"9-top-picks-of-the-very-best-split-testing-tools-and-apps-on-shopify\" data-menu-id=\"9-top-picks-of-the-very-best-split-testing-tools-and-apps-on-shopify\" style=\"text-align:left\"><strong>9 Top picks of the very best split testing tools and apps on Shopify<\/strong>\u00a0<\/h2>\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Best Shopify split testing tools - Summary\" id=\"best-shopify-split-testing-tools-summary\" data-menu-id=\"best-shopify-split-testing-tools-summary\" style=\"text-align:left\"><strong>Best Shopify split testing tools &#8211; Summary<\/strong><\/h3>\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Tool<\/strong><\/td><td><strong>Features<\/strong><\/td><td><strong>Pricing<\/strong><\/td><\/tr><tr><td><strong>VWO<\/strong><\/td><td>VWO Testing, Engage, Behavioral Insights, Analytics Dashboard, Segmentation, Real-time Tracking, Funnel Analysis, Cohort Analysis, AI Insights, VWO Copilot<\/td><td><br>Custom pricing<\/td><\/tr><tr><td><strong>Shoplift<\/strong><\/td><td>Template Testing, Theme Testing, URL Split Testing, Bayesian Predictive Testing, Segmentation, No Flicker, Automatic Cohort Segmentation<\/td><td>Starts from $74\/month, billed annually.<\/td><\/tr><tr><td><strong>Elevate<\/strong><\/td><td>Price Testing, Page Testing, Shipping Testing, Theme Testing, Split URL Testing, Analytics Dashboard, Audience Targeting, Segmentation, 100+ Integrations<\/td><td>Starts from $99\/month.<\/td><\/tr><tr><td><strong>Visually<\/strong><\/td><td>Visual Editor, Behavioral Targeting, AI-powered Upsells, Smart Recommendations, Zero-Flickering, On-site Retention Automation<\/td><td>Starts from $180\/month, billed annually.<\/td><\/tr><tr><td><strong>Intelligems<\/strong><\/td><td>Content Testing, Product Price Testing, Shipping Price Testing, Personalization, Customer Acquisition, Segmentation, Analytics<\/td><td>Starts from $74\/month, billed annually.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"1. VWO\" id=\"1-vwo\" data-menu-id=\"1-vwo\" style=\"text-align:left\">1. <strong>VWO<\/strong><\/h3>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"483\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-8.png\" alt=\"Best Shopify Split Testing Apps | #1. VWO\" class=\"wp-image-96571\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-8.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-8.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-8.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-8.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-8.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-8.png?tr=w-375 375w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/vwo.com\/\">VWO<\/a> is an experience optimization platform offering A\/B testing, multivariate testing, split URL testing, behavioral analytics, and personalization for Shopify stores.&nbsp;<\/p>\n\n\n\n<p>By installing VWO SmartCode across your store (excluding checkout and order-related pages), Shopify standard events, such as page views, cart actions, and purchases, are automatically streamed into VWO, eliminating manual setup and enabling merchants to track key interactions and measure test impact with ease.<\/p>\n\n\n\n<p>VWO enables Shopify merchants to create experiments that refine user experiences and boost conversions. From simple design tweaks to in-depth layout changes, store owners can test headlines, images, product descriptions, CTAs, and navigation structures.&nbsp;<\/p>\n\n\n\n<p>VWO also provides powerful behavior analytics tools, such as heatmaps, session recordings, and conversion funnels, to track visitor interactions and identify friction points.&nbsp;<\/p>\n\n\n\n<p>For advanced experimentation, VWO Feature Experimentation enables server-side A\/B testing for backend optimizations, allowing merchants to refine pricing strategies and checkout processes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Features<\/h4>\n\n\n\n<p>A\/B Testing, Multivariate Testing, Split URL Testing, Server-Side Testing, Heatmaps, Session Recordings, Funnel Analysis, Analytics Dashboard, Segmentation, Real-time Tracking, Cohort Analysis, AI Insights, VWO Copilot<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free trial: 30 days, all features inclusive.<\/li>\n\n\n\n<li>Paid plans: Customized to your business needs.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros &amp; Cons<\/h4>\n\n\n\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprehensive platform combining testing, analytics, and personalization in one solution, reducing the need for multiple tools.<\/li>\n\n\n\n<li>Advanced capabilities, including multivariate testing, server-side testing, and AI-powered insights for sophisticated optimization strategies.<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Due to the breadth of features, it requires more time to master the platform fully.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-vwo-gutenberg-vwo-protip\"><div id=\"vwo-gutenberg\"><div class=\"vwo-protip-section\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/2024\/05\/icon-bulb.svg\" width=\"36\" height=\"42\" \/><div><strong class=\"vwo-protip-heading\">Pro Tip!<\/strong><p class=\"vwo-protip-content\">Use VWO Copilot to analyze extensive data across all types of heatmaps on your website. This saves you annual effort, speeds up research, and streamlines the next steps in the optimization process, such as improving UX and implementing changes for higher conversions.<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Customer experience:&nbsp;<br><\/h4>\n\n\n\n<blockquote>\n<p><span style=\"font-weight: 400\">\u201cThe feature we value most in VWO is its powerful testing and reporting functionality. As a core part of our experimentation toolkit, VWO provides clear, reliable statistics that help us quickly understand the impact of our changes. It\u2019s an essential tool for running and validating experiments with confidence.\u201d <\/span><span style=\"font-weight: 400\">&#8211; Paulius Zajanckauskas, <\/span><span style=\"font-weight: 400\">Web Growth Lead at Omnisend<\/span><\/p>\n<p>Source: <a href=\"https:\/\/vwo.com\/success-stories\/omnisend\/\">VWO Success Story<\/a><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Quick note: <\/strong>Cart abandonment and fierce competition don&#8217;t have to kill your revenue. Watch<a href=\"https:\/\/vwo.com\/webinars\/ecommerce-challenges-testing\/\"> e-commerce challenges you can solve with testing<\/a> to learn the A\/B testing strategies that turn these challenges into conversion wins.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"2. Shoplift\" id=\"2-shoplift\" data-menu-id=\"2-shoplift\" style=\"text-align:left\">2. <strong>Shoplift<\/strong><\/h3>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"590\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-9.png\" alt=\"Shoplift\" class=\"wp-image-96575\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-9.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-9.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-9.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-9.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-9.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-9.png?tr=w-375 375w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.shoplift.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shoplift<\/a> simplifies Shopify split testing, enabling businesses to optimize themes, product pages, landing pages, and more\u2014without coding. Integrated seamlessly with Shopify, it allows store owners to run tests directly in the Theme Customizer.<\/p>\n\n\n\n<p>With Lift Assist, Shoplift analyzes millions of shopper interactions to automatically generate high-converting test variations, helping merchants make data-driven decisions to boost conversions and revenue. Once a winner is identified, businesses can instantly implement it with one-click \u201cApply Variant,\u201d eliminating the need for manual code changes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Features<\/strong><\/h4>\n\n\n\n<p>Template Testing, Theme Testing, URL Split Testing, Bayesian Predictive Testing, Segmentation, No Flicker, Automatic Cohort Segmentation<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pricing<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free trial: 14 days for all plans.<\/li>\n\n\n\n<li>Paid: Starts from $74\/month, billed annually.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pros &amp; Cons<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Pros:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Intuitive and easy to use, even for those with no coding experience, making A\/B testing accessible to all.<\/li>\n\n\n\n<li>Offers pre-built templates and modules that can be easily added to any website for quick testing and optimization.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Cons:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data reports can be inaccurate, with analytical updates often delayed by several hours.<\/li>\n\n\n\n<li>Lacks built-in testing for product images and pricing, requiring additional apps and increasing costs.<\/li>\n<\/ul>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"3. Elevate\" id=\"3-elevate\" data-menu-id=\"3-elevate\" style=\"text-align:left\">3. <strong>Elevate<\/strong><\/h3>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"672\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-10.png\" alt=\"Best Shopify Split Testing Apps | #3. Elevate\" class=\"wp-image-96579\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-10.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-10.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-10.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-10.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-10.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-10.png?tr=w-375 375w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.elevateab.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elevate<\/a> is a conversion-focused A\/B testing app designed to help Shopify stores maximize revenue by optimizing pricing, shipping, themes, and content. With a data-driven approach, it removes the guesswork from decision-making, providing clear insights that help merchants refine their strategies quickly and effectively.<\/p>\n\n\n\n<p>Built for eCommerce teams seeking both ease and results, Elevate simplifies price testing, allowing businesses to identify the most profitable price points. Every test leads to higher conversions, better customer engagement, and increased profit margins, ensuring sustainable growth with minimal effort.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Features<\/strong><\/h4>\n\n\n\n<p>Price Testing, Page Testing, Shipping Testing, Theme Testing, Split URL Testing, Analytics Dashboard, Audience Targeting, Segmentation, 100+ Integrations<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pricing<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free trial: 7 days for all plans.<\/li>\n\n\n\n<li>Paid: Starts from $99\/month.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pros &amp; Cons<\/strong><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pros:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simple testing process and easy to set up.<\/li>\n\n\n\n<li>User-friendly and efficient, allowing for quick and hassle-free split test creation.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cons:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bugs can occur after tests go live, potentially affecting checkout processes and backup settings.<\/li>\n\n\n\n<li>Subscription pricing is on the higher side compared to similar tools.<\/li>\n<\/ul>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"4. Kameleoon\" id=\"4-kameleoon\" data-menu-id=\"4-kameleoon\" style=\"text-align:left\">4. <strong>Kameleoon<\/strong><\/h3>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"751\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-11.png\" alt=\"Best Shopify Split Testing Apps | #4. Kameleoon\" class=\"wp-image-96583\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-11.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-11.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-11.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-11.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-11.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-11.png?tr=w-375 375w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.kameleoon.com\/integrations\/shopify\" target=\"_blank\" rel=\"noreferrer noopener\">Kameleoon<\/a> is an A\/B testing and AI-driven personalization platform that seamlessly integrates with Shopify, offering deep insights through advanced reporting tools. It helps store owners maximize revenue through data-driven experimentation and personalized shopping experiences.<\/p>\n\n\n\n<p>The automated data tracking captures key eCommerce events like cart abandonment, checkout status, and product views, enabling merchants to refine their strategies. Its advanced personalization features\u2014such as targeted recommendations, exit-intent popups, and price drop alerts\u2014help reduce abandonment and boost sales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Features<\/strong><\/h4>\n\n\n\n<p>Intuitive Graphic Editor, Drag and Drop Segment Builder, Reporting Tool, No Flicker<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pricing<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plans are not available on the website.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pros &amp; Cons<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Pros:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It offers powerful A\/B testing and personalization with advanced segmentation and targeting.<\/li>\n\n\n\n<li>Helps increase conversion rates, improve visitor retention, and enable continuous website optimization.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Cons:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited self-service capabilities make it less autonomous for non-technical teams like marketing.<\/li>\n\n\n\n<li>Complex tests often require developer support, reducing flexibility for teams without coding expertise.<\/li>\n<\/ul>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"5. Visually\" id=\"5-visually\" data-menu-id=\"5-visually\" style=\"text-align:left\">5. <strong>Visually<\/strong><\/h3>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"586\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-12.png\" alt=\"Best Shopify Split Testing Apps | #5. Visually\" class=\"wp-image-96587\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-12.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-12.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-12.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-12.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-12.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-12.png?tr=w-375 375w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.visually.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visually<\/a> is an all-in-one CRO platform that integrates with Shopify and Shopify Plus, enabling merchants to A\/B test, optimize, and personalize every stage of the customer journey without technical complexity. Designed to maximize revenue, it allows businesses to test and refine pricing, checkout flows, product pages, and upsell strategies effortlessly.<\/p>\n\n\n\n<p>Store owners can quickly launch A\/B tests, product recommendations, upsells, and post-purchase strategies in minutes. By centralizing on-site marketing and personalization, Visually helps businesses boost sales, increase customer retention, and make smarter, data-driven decisions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Features<\/strong><\/h4>\n\n\n\n<p>Visual Editor, Behavioral Targeting, AI-powered Upsells, Smart Recommendations, Zero-Flickering, On-site Retention Automation<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pricing<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free trial: 14 days on all plans.<\/li>\n\n\n\n<li>Paid: Starts from $180\/month, billed annually.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pros &amp; Cons<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Pros:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Helps drive steady improvements in conversion rates and revenue per session.<\/li>\n\n\n\n<li>Allows quick design adjustments and product highlights without disrupting the store.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Cons:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited testing capabilities for key areas like menus, shopping carts, and other site features.<\/li>\n<\/ul>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"6. Intelligems\" id=\"6-intelligems\" data-menu-id=\"6-intelligems\" style=\"text-align:left\"><strong>6. Intelligems<\/strong><\/h3>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"635\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-13.png\" alt=\"Best Shopify Split Testing Apps | #6. Intelligems\" class=\"wp-image-96591\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-13.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-13.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-13.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-13.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-13.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-13.png?tr=w-375 375w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.intelligems.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intelligems<\/a> helps Shopify merchants maximize revenue through A\/B testing of content, pricing, discounts, and shipping rates. With easy split tests, store owners can refine themes, landing pages, UX, and offers to boost conversions and reduce CAC.<\/p>\n\n\n\n<p>Its Profit Optimization Plan identifies the most profitable pricing, shipping, and discount strategies, while a detailed analytics dashboard tracks 100+ metrics for data-driven decisions. Backed by expertise from thousands of tests, Intelligems helps Shopify stores optimize every aspect of their site and uncover new revenue opportunities.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Features<\/strong><\/h4>\n\n\n\n<p>Content Testing, Product Price Testing, Shipping Price Testing, Personalization, Customer Acquisition, Segmentation, Analytics<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pricing<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free trial: 7 days for the Content Testing plan.<\/li>\n\n\n\n<li>Paid: Starts from $74\/month, billed annually.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pros &amp; Cons<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Pros:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enables testing of key elements like pricing, themes, and content, providing valuable data-driven insights.<\/li>\n\n\n\n<li>Easy to use with a wide range of testing capabilities, requiring no coding or technical skills.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Cons:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uninstalling the app from Shopify isn\u2019t straightforward, even when no code has been added.<\/li>\n\n\n\n<li>Geo-redirects for subdomains need manual setup for each test region.<\/li>\n<\/ul>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"7. ABConvert\" id=\"7-abconvert\" data-menu-id=\"7-abconvert\" style=\"text-align:left\">7. <strong>ABConvert<\/strong><\/h3>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"379\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-14.png\" alt=\"Best Shopify Split Testing Apps | #7. ABConvert\" class=\"wp-image-96595\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-14.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-14.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-14.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-14.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-14.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-14.png?tr=w-375 375w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.abconvert.io\/#main\" target=\"_blank\" rel=\"noreferrer noopener\">ABConvert<\/a> makes A\/B testing easy for Shopify merchants looking to optimize pricing, shipping rates, product pages, themes, and checkout. With real-time traffic splitting and detailed analytics, businesses can quickly see what works best and make data-driven improvements.<\/p>\n\n\n\n<p>Store owners can test free shipping thresholds, checkout customizations, and new layouts to increase Average Order Value (AOV) and Conversion Rate (CVR). The platform also allows for template and theme comparisons to refine store design without risk.<\/p>\n\n\n\n<p>With a simple interface and 24\/7 support, ABConvert helps Shopify stores grow profits by making smarter, more informed decisions\u2014without the complexity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Features<\/strong><\/h4>\n\n\n\n<p>Analytics Dashboards, Smart Targeting, No-Code Setup, Shipping Test, URL Redirect, Template &amp; Theme Test, Checkout Test<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pricing<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free trial: 14 days for all plans.<\/li>\n\n\n\n<li>Paid: Starts from $49\/month, billed annually.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pros &amp; Cons<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Pros:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A user-friendly interface that makes A\/B testing easy to set up and navigate.<\/li>\n\n\n\n<li>Responsive and helpful support team makes the testing experience smooth.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Cons:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does not sync inventory, which may cause tracking issues.<\/li>\n\n\n\n<li>Complicated installation process that can be difficult to set up and start using.<\/li>\n<\/ul>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"8. Compose\" id=\"8-compose\" data-menu-id=\"8-compose\" style=\"text-align:left\">8. <strong>Compose<\/strong><\/h3>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"474\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-15.png\" alt=\"Best Shopify Split Testing Apps | #8. Compose\" class=\"wp-image-96599\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-15.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-15.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-15.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-15.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-15.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-15.png?tr=w-375 375w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.compose.co\/shopify\" target=\"_blank\" rel=\"noreferrer noopener\">Compose<\/a> is a no-code A\/B testing platform that offers a dedicated Shopify app for merchants to experiment with themes, templates, product pages, and landing pages effortlessly. Instead of dealing with complex setups, store owners can run unlimited tests directly within the Shopify Theme Editor with a familiar visual interface.<\/p>\n\n\n\n<p>From sitewide navigation updates to branding changes and product layouts, Compose provides maximum flexibility to refine the shopping experience. For advanced users, it also includes a code editor for JavaScript-based A\/B\/n tests, ensuring full control over testing and optimization.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Features<\/strong><\/h4>\n\n\n\n<p>A\/B\/n and Split URL Testing, Audience Segmentation, Custom Triggers, Traffic Allocation, QA Testing Mode, Real-time Reports&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pricing<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pricing is usage-based on a month-to-month basis. Charges of $0.0012\/monthly tested users (MTUs) apply.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pros &amp; Cons<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Pros:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A user-friendly dashboard designed with a customer-first approach.<\/li>\n\n\n\n<li>The software is Intuitive with a fair and flexible pricing model.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Cons:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lacks a built-in landing page builder for easier test creation.<\/li>\n\n\n\n<li>Does not provide a way to view multiple test preview links after a test is live.<\/li>\n<\/ul>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"9. Convert Experiences\" id=\"9-convert-experiences\" data-menu-id=\"9-convert-experiences\" style=\"text-align:left\">9. <strong>Convert Experiences<\/strong><\/h3>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"493\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-16.png\" alt=\"Best Shopify Split Testing Apps | #9. Convert Experiences\" class=\"wp-image-96603\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-16.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-16.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-16.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-16.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-16.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/image-16.png?tr=w-375 375w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.convert.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Convert Experiences<\/a> makes Shopify A\/B testing simple and effective, allowing store owners to optimize their stores without technical hassle. Its custom Shopify app enables seamless tracking script integration, eliminating manual theme updates.<\/p>\n\n\n\n<p>Merchants can run A\/B, MVT, and split tests on pop-ups, product comparisons, videos, SKUs, checkout flows, and post-purchase offers. With cross-domain tracking, theme compatibility, and visual and coding editors, Convert offers an effective solution to improve the store\u2019s conversion rates and user experience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Features<\/strong><\/h4>\n\n\n\n<p>Custom Dashboards, Event Tracking, Segmentation, Cohort Analysis, Checkout Analytics, Real-time Tracking<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pricing<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free to install. Additional pricing is not available on the website.<\/li>\n\n\n\n<li>Free trial: 15 days on all plans.<\/li>\n\n\n\n<li>Paid: Starts from $299\/month.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pros &amp; Cons<\/strong><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pros:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Delivers high-performance, flicker-free A\/B testing in an intuitive interface.<\/li>\n\n\n\n<li>A user-friendly interface with seamless GA4 integration for easy navigation and accurate tracking.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cons:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lacks multicurrency reporting, making it less convenient for merchants with multiple currencies.<\/li>\n\n\n\n<li>Report segmentation is limited, with no option, for example, to filter visitors by landing page.<\/li>\n<\/ul>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Benefits of using A\/B testing tools and apps on Shopify\" id=\"benefits-of-using-a-b-testing-tools-and-apps-on-shopify\" data-menu-id=\"benefits-of-using-a-b-testing-tools-and-apps-on-shopify\" style=\"text-align:left\"><strong>Benefits of using A\/B testing tools and apps on Shopify<\/strong><\/h2>\n\n\n<p>Split testing is a crucial strategy for optimizing a Shopify store\u2019s performance by providing objective, data-driven insights. Instead of making changes based on intuition or personal opinions, businesses can rely on factual evidence to determine which website elements, marketing campaigns, and pricing strategies drive the best results. Here\u2019s why split testing is an important part of growth and optimization:<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"1. Reveals customer preferences and pain points\" id=\"1-reveals-customer-preferences-and-pain-points\" data-menu-id=\"1-reveals-customer-preferences-and-pain-points\" style=\"text-align:left\">1. <strong>Reveals customer preferences and pain points<\/strong><\/h3>\n\n\n<p>By analyzing how users interact with different variations, businesses can uncover what attracts customers, what frustrates them, and what influences their buying decisions. These insights help in making customer-centric improvements leading to higher conversions.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"2. Boosts conversion rates and revenue\" id=\"2-boosts-conversion-rates-and-revenue\" data-menu-id=\"2-boosts-conversion-rates-and-revenue\" style=\"text-align:left\">2. <strong>Boosts conversion rates and revenue<\/strong><\/h3>\n\n\n<p>Testing different versions of landing pages, product descriptions, images, and calls-to-action (CTAs) helps identify the most effective variation for driving conversions. Even minor changes\u2014such as adjusting button colors or modifying headlines\u2014can result in higher sales.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"3. Improves user experience (UX)\" id=\"3-improves-user-experience-ux\" data-menu-id=\"3-improves-user-experience-ux\" style=\"text-align:left\">3. <strong>Improves user experience (UX)<\/strong><\/h3>\n\n\n<p>A seamless and engaging shopping experience leads to better customer satisfaction. A\/B testing allows businesses to identify friction points\u2014such as confusing navigation or lengthy checkout processes\u2014and create a seamless shopping experience that reduces bounce rates and increases user satisfaction.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"4. Reduces cart abandonment\" id=\"4-reduces-cart-abandonment\" data-menu-id=\"4-reduces-cart-abandonment\" style=\"text-align:left\">4. <strong>Reduces cart abandonment<\/strong><\/h3>\n\n\n<p>A\/B testing allows Shopify merchants to refine the checkout experience by testing different payment options, trust signals, etc. By identifying the most effective checkout flow, businesses can minimize drop-offs and recover lost sales.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"5. Supports long-term growth and adaptability\" id=\"5-supports-long-term-growth-and-adaptability\" data-menu-id=\"5-supports-long-term-growth-and-adaptability\" style=\"text-align:left\">5. <strong>Supports long-term growth and adaptability<\/strong><\/h3>\n\n\n<p>Market trends and consumer behaviors constantly evolve. A\/B testing enables businesses to adapt by continuously optimizing their store based on changing customer preferences. This ongoing refinement ensures sustained growth and competitiveness.<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"How to choose the right split testing tools and apps on Shopify? \u00a0\" id=\"how-to-choose-the-right-split-testing-tools-and-apps-on-shopify\" data-menu-id=\"how-to-choose-the-right-split-testing-tools-and-apps-on-shopify\" style=\"text-align:left\"><strong>How to choose the right split testing tools and apps on Shopify? <\/strong><\/h2>\n\n\n<p>Selecting the best A\/B testing tools for Shopify requires careful consideration of several factors. With the right tool, you can get data-driven insights to improve conversion rates, enhance the user experience, and maximize revenue. Here\u2019s what to look for when making your choice:<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"1. Conversion rate optimization and revenue impact\" id=\"1-conversion-rate-optimization-and-revenue-impact\" data-menu-id=\"1-conversion-rate-optimization-and-revenue-impact\" style=\"text-align:left\">1. <strong>Conversion rate optimization and revenue impact<\/strong><\/h3>\n\n\n<p>The primary goal of Shopify split testing is to optimize conversion rates by experimenting with different elements like product pages, pricing strategies, themes, menus, and checkout processes. A good A\/B testing tool should offer robust features to track these changes and help identify improvements that directly impact revenue.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"2. User-friendly interface and accessibility\" id=\"2-user-friendly-interface-and-accessibility\" data-menu-id=\"2-user-friendly-interface-and-accessibility\" style=\"text-align:left\">2. <strong>User-friendly interface and accessibility<\/strong><\/h3>\n\n\n<p>The ideal tool should be easy to use, even for those without technical expertise. No-code solutions simplify test creation, while advanced customization options allow developers to make deeper modifications when needed.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"3. Seamless integration with Shopify and analytics tools\" id=\"3-seamless-integration-with-shopify-and-analytics-tools\" data-menu-id=\"3-seamless-integration-with-shopify-and-analytics-tools\" style=\"text-align:left\">3. <strong>Seamless integration with Shopify and analytics tools<\/strong><\/h3>\n\n\n<p>The A\/B testing tool should not only integrate smoothly with Shopify but also with third-party platforms like Google Analytics. These integrations streamline data flow, enhance automation, and deepen customer insights\u2014helping businesses track behavior, optimize personalization, and scale marketing effectively.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"4. Testing methods: Client-side vs. Server-side\" id=\"4-testing-methods-client-side-vs-server-side\" data-menu-id=\"4-testing-methods-client-side-vs-server-side\" style=\"text-align:left\">4. <strong>Testing methods: Client-side vs. Server-side<\/strong><\/h3>\n\n\n<p>Some tools focus on front-end UI\/UX improvements, while others offer server-side testing for changes like pricing experiments or order processing optimizations. Choosing a tool that supports both ensures flexibility based on testing needs.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"5. Customizable pricing and scalability\" id=\"5-customizable-pricing-and-scalability\" data-menu-id=\"5-customizable-pricing-and-scalability\" style=\"text-align:left\">5. <strong>Customizable pricing and scalability<\/strong><\/h3>\n\n\n<p>The best tools offer flexible pricing plans based on business size and testing needs. Startups may opt for cost-effective solutions, while larger businesses may need advanced features like AI-driven optimization and audience segmentation. Many tools offer scalable plans to accommodate growth.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"6. Real-time reporting and insights\" id=\"6-real-time-reporting-and-insights\" data-menu-id=\"6-real-time-reporting-and-insights\" style=\"text-align:left\">6. <strong>Real-time reporting and insights<\/strong><\/h3>\n\n\n<p>A strong A\/B testing tool provides a well-structured dashboard that offers real-time insights into test results. Clear reporting on conversion rates, click-through rates, and revenue impact enables store owners to monitor progress and refine their strategies.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"7. Audience targeting and segmentation\" id=\"7-audience-targeting-and-segmentation\" data-menu-id=\"7-audience-targeting-and-segmentation\" style=\"text-align:left\">7. <strong>Audience targeting and segmentation<\/strong><\/h3>\n\n\n<p>Advanced A\/B testing platforms allow businesses to segment audiences and personalize variations for different customer groups. This ensures that optimizations are tailored to specific user behaviors and preferences.<\/p>\n\n\n\n<p>Through this curated list, we&#8217;ve aimed to provide the best Shopify split testing tools to help you optimize conversions, improve user experience, and grow revenue. Whether you&#8217;re just starting with A\/B testing or looking for an advanced solution, we hope this guide helps you find the right tool for your store.<\/p>\n\n\n\n<p>Ready to take your split testing to the next level? <a href=\"#free-trial\">Take VWO\u2019s 30-day free trial<\/a> and start making data-driven decisions that boost conversions!<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Frequently Asked Questions (FAQs)\" id=\"frequently-asked-questions-faqs\" data-menu-id=\"frequently-asked-questions-faqs\" style=\"text-align:left\"><strong>Frequently Asked Questions (FAQs)<\/strong><\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1741845419863\"><strong class=\"schema-faq-question\">Q1. <strong>How does split testing work?<\/strong><\/strong> <p class=\"schema-faq-answer\">Split testing, or A\/B testing, involves creating two or more variations of a webpage, product page, or marketing element and splitting traffic between them to determine which performs better based on key metrics like conversions, engagement, or revenue.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741845479972\"><strong class=\"schema-faq-question\">Q2. <strong>Why is split testing important?<\/strong><\/strong> <p class=\"schema-faq-answer\">Split testing provides data-driven insights that help businesses make informed decisions instead of relying on assumptions. It improves user experience, increases conversions, and maximizes revenue by identifying the most effective variations.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741845457486\"><strong class=\"schema-faq-question\">Q3. <strong>What is split A\/B testing, and why is it important for Shopify stores?<\/strong><\/strong> <p class=\"schema-faq-answer\">Split A\/B testing is a method used by Shopify merchants to compare different versions of store elements (e.g., pricing, product descriptions, checkout flows) to identify what drives better results. It helps optimize conversions, reduce cart abandonment, and improve overall store performance.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741845570005\"><strong class=\"schema-faq-question\">Q4. <strong>How do I conduct split A\/B tests on my Shopify store?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can use A\/B testing apps like VWO, which integrates with Shopify to create, manage, and analyze experiments on product pages and other store elements.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741845616678\"><strong class=\"schema-faq-question\">Q5. <strong>Can you split tests on Shopify?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, Shopify allows split testing through third-party A\/B testing apps, which let store owners test various elements like product descriptions, themes, and pricing.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741845593813\"><strong class=\"schema-faq-question\">Q6. <strong>Are there limitations to split testing on Shopify, and if so, what are they?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, Shopify\u2019s built-in A\/B testing capabilities are limited. Some tests, such as product image or pricing experiments, may require third-party apps.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741845638720\"><strong class=\"schema-faq-question\">Q7. <strong>What is the best A\/B testing tool for Shopify?<\/strong><\/strong> <p class=\"schema-faq-answer\">Some of the best A\/B testing tools for Shopify include VWO, Convert, Intelligems, ABConvert, and Neat A\/B Testing, each offering unique features for optimizing store performance.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741845499760\"><strong class=\"schema-faq-question\">Q8. <strong>What are the limitations of split testing?<\/strong><\/strong> <p class=\"schema-faq-answer\">Split testing requires sufficient traffic to produce statistically significant results, meaning smaller stores may struggle with generating meaningful insights. It also tests one change at a time, making it time-consuming for complex optimizations. Here, multivariate testing helps by allowing businesses to test multiple elements together, revealing which combinations work best.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741845522987\"><strong class=\"schema-faq-question\">Q9. <strong>How long should a split test run?<\/strong><\/strong> <p class=\"schema-faq-answer\">A split test should run until it reaches reliable statistical results, which typically takes at least one to two weeks, depending on traffic volume and conversion rates. Ending tests too early can lead to inaccurate conclusions.<br \/><br \/>VWO offers a free <a href=\"https:\/\/vwo.com\/tools\/ab-test-duration-calculator\/\">A\/B Test Duration Calculator<\/a> to help determine the ideal test length for accurate results.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741845544305\"><strong class=\"schema-faq-question\">Q10. <strong>What are some split testing best practices?<\/strong><\/strong> <p class=\"schema-faq-answer\">Test one element at a time for clear insights.<br \/>Ensure a sample size that is large enough for reliable results.<br \/>Run tests for at least a full sales cycle to account for variations in shopping behavior.<br \/>Focus on high-impact elements like pricing, checkout flow, and CTA buttons.<br \/>Use data, not assumptions, to make decisions.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741845666508\"><strong class=\"schema-faq-question\">Q11. <strong>How do you test your Shopify App?<\/strong><\/strong> <p class=\"schema-faq-answer\">Testing a Shopify app involves using Shopify\u2019s developer tools and sandbox environments to run functional, performance, and integration tests before deploying it to the Shopify App Store.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772114190024\"><strong class=\"schema-faq-question\">Q12.<strong> What are some free vs paid A\/B testing tools for Shopify?<\/strong><\/strong> <p class=\"schema-faq-answer\">While OptiMonk offers a free plan for A\/B testing on Shopify, tools like VWO, Intelligems, Shoplift, and Shogun offer paid plans.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meet Jake, a Shopify store owner eager to scale his business. He\u2019s optimized his product pages, fine-tuned his ads, and even tweaked his checkout process. Yet, his conversion rates remain flat. Like many eCommerce entrepreneurs, he wonders: &#8220;What changes will increase sales\u2014pricing, images, or page layout?&#8221; The truth is, guesswork won\u2019t drive results\u2014but split testing&#8230;<\/p>\n","protected":false},"author":723,"featured_media":96567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10676],"tags":[],"feature":[1852],"industry-type":[],"product":[10626],"role":[10632,10637],"region":[],"class_list":["post-96566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","feature-ab-testing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 Top Shopify Split Testing Apps &amp; Tools in 2026 | VWO<\/title>\n<meta name=\"description\" content=\"Explore 10 expert-backed Shopify split testing apps for 2026. 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Compare their features, pricing, and benefits to boost conversions with top CRO-approved tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vwoofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-14T06:14:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T13:56:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/og-image-9-Top-Shopify-Split-Testing-Apps-Tools-for-2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mareen Cherian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VWO\" \/>\n<meta name=\"twitter:site\" content=\"@VWO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mareen Cherian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/\"},\"author\":{\"name\":\"Mareen Cherian\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/d4c1567816d9d1e03df5ebccc61f8513\"},\"headline\":\"9 Top Shopify Split Testing Apps &amp; Tools for 2026 [Curated by eCommerce Experts]\",\"datePublished\":\"2025-03-14T06:14:54+00:00\",\"dateModified\":\"2026-02-26T13:56:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/\"},\"wordCount\":3549,\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/Feature-image-9-Top-Shopify-Split-Testing-Apps-Tools-for-2025.jpg\",\"articleSection\":[\"A\/B Testing\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/\",\"url\":\"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/\",\"name\":\"9 Top Shopify Split Testing Apps & Tools in 2026 | VWO\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/03\/Feature-image-9-Top-Shopify-Split-Testing-Apps-Tools-for-2025.jpg\",\"datePublished\":\"2025-03-14T06:14:54+00:00\",\"dateModified\":\"2026-02-26T13:56:54+00:00\",\"description\":\"Explore 10 expert-backed Shopify split testing apps for 2026. 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I'm also a certified native advertising expert and trained in strategic thinking. Author of 'Managing Modern Brands: Cult Theory and Psychology', and three other books in diverse genres. I generally write on marketing trends, optimization, brand strategy, consumer psychology, CRO, cult theory, data, personalization, and content strategy. With a strong expertise in building and leading teams and cross-functional collaboration, I have driven demand through content creation, data, digital media, content marketing, and technology.\",\"sameAs\":[\"https:\/\/in.linkedin.com\/in\/mareen-cherian-52a38217\"],\"url\":\"https:\/\/vwo.com\/blog\/author\/mareencherian\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845419863\",\"position\":1,\"url\":\"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845419863\",\"name\":\"Q1. How does split testing work?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Split testing, or A\/B testing, involves creating two or more variations of a webpage, product page, or marketing element and splitting traffic between them to determine which performs better based on key metrics like conversions, engagement, or revenue.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845479972\",\"position\":2,\"url\":\"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845479972\",\"name\":\"Q2. Why is split testing important?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Split testing provides data-driven insights that help businesses make informed decisions instead of relying on assumptions. 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How does split testing work?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Split testing, or A\/B testing, involves creating two or more variations of a webpage, product page, or marketing element and splitting traffic between them to determine which performs better based on key metrics like conversions, engagement, or revenue.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845479972","position":2,"url":"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845479972","name":"Q2. Why is split testing important?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Split testing provides data-driven insights that help businesses make informed decisions instead of relying on assumptions. 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It helps optimize conversions, reduce cart abandonment, and improve overall store performance.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845570005","position":4,"url":"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845570005","name":"Q4. How do I conduct split A\/B tests on my Shopify store?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can use A\/B testing apps like VWO, which integrates with Shopify to create, manage, and analyze experiments on product pages and other store elements.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845616678","position":5,"url":"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845616678","name":"Q5. Can you split tests on Shopify?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, Shopify allows split testing through third-party A\/B testing apps, which let store owners test various elements like product descriptions, themes, and pricing.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845593813","position":6,"url":"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845593813","name":"Q6. Are there limitations to split testing on Shopify, and if so, what are they?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, Shopify\u2019s built-in A\/B testing capabilities are limited. Some tests, such as product image or pricing experiments, may require third-party apps.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845638720","position":7,"url":"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845638720","name":"Q7. What is the best A\/B testing tool for Shopify?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Some of the best A\/B testing tools for Shopify include VWO, Convert, Intelligems, ABConvert, and Neat A\/B Testing, each offering unique features for optimizing store performance.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845499760","position":8,"url":"https:\/\/vwo.com\/blog\/shopify-split-testing-app\/#faq-question-1741845499760","name":"Q8. 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What are some free vs paid A\/B testing tools for Shopify?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"While OptiMonk offers a free plan for A\/B testing on Shopify, tools like VWO, Intelligems, Shoplift, and Shogun offer paid plans.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/96566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/users\/723"}],"replies":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/comments?post=96566"}],"version-history":[{"count":15,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/96566\/revisions"}],"predecessor-version":[{"id":106465,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/96566\/revisions\/106465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media\/96567"}],"wp:attachment":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media?parent=96566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/categories?post=96566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/tags?post=96566"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/feature?post=96566"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/industry-type?post=96566"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/product?post=96566"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/role?post=96566"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/region?post=96566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}