{"id":91415,"date":"2024-10-30T14:15:48","date_gmt":"2024-10-30T08:45:48","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=91415"},"modified":"2026-03-27T15:05:07","modified_gmt":"2026-03-27T09:35:07","slug":"behavior-analytics-tools","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/","title":{"rendered":"10 Best Behavior Analytics Tools for 2026: With Expert Insights to Choose the Perfect Fit"},"content":{"rendered":"\n<p>When it comes to something as crucial as <a href=\"https:\/\/vwo.com\/blog\/what-is-behavior-analytics\/\">behavior analysis<\/a>, finding the perfect tool can feel like a Herculean task. You\u2019re probably knee-deep in research, drowning in a sea of names. Plus, there are stakeholders to please, and you\u2019ve got to be strategic about where you invest your time and resources, especially in the early stages.<\/p>\n\n\n\n<p>It\u2019s enough to make anyone feel overwhelmed and stuck in limbo!<\/p>\n\n\n\n<p>That\u2019s why we\u2019re here to help. In this blog, we\u2019ve handpicked the top ten web user behavior analytics tools to simplify your decision-making process. Plus, we\u2019ve thrown in some essential factors to consider, guiding lights to lead you through this maze of options. Ready to dive in? Let\u2019s go!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1400\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg\" alt=\"Top 10 Behavior Analytics Tools &amp; Tips To Choose The Perfect Fit\" class=\"wp-image-91420\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg 2400w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg?tr=w-375 375w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"What exactly are user behavior analytics tools?\" id=\"what-exactly-are-user-behavior-analytics-tools\" data-menu-id=\"what-exactly-are-user-behavior-analytics-tools\" style=\"text-align:left\">What exactly are user behavior analytics tools?<\/h2>\n\n\n<p>Behavior analytics tools are software applications that delve deep into user interactions to uncover the secrets behind their behavior. By tracking mouse movements, clicks, scrolls, and user feedback with features like heatmaps, session recordings, surveys, and form analysis, these tools paint a vivid picture of how users perceive their online journey.<\/p>\n\n\n\n<p>While traditional web analytics tools like GA4 can tell you where users drop off, behavior analytics tools reveal the underlying reasons behind these actions. Armed with this knowledge, you can fine-tune your website to enhance user experience and drive conversions.<\/p>\n\n\n\n<p>Now, let\u2019s delve into the lineup of top-notch web user behavior analytics tools.<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Best behavior analytics tools at a glance\" id=\"best-behavior-analytics-tools-at-a-glance\" data-menu-id=\"best-behavior-analytics-tools-at-a-glance\" style=\"text-align:left\">Best behavior analytics tools at a glance<\/h2>\n\n\n<ul class=\"simpletoc-list\">\n<li class=\"selected\"><a href=\"#1-vwo-insights-web\">VWO Insights &#8211; Web<\/a><\/li>\n<li class=\"\"><a href=\"#2-hotjar\">Hotjar\u00a0<\/a><\/li>\n<li class=\"\"><a href=\"#3-fullstory\">FullStory\u00a0<\/a><\/li>\n<li class=\"\"><a href=\"#4-mouseflow\">MouseFlow\u00a0<\/a><\/li>\n<li class=\"\"><a href=\"#5-microsoft-clarity\">Microsoft Clarity<\/a><\/li>\n<li class=\"\"><a href=\"#6-crazy-egg\">Crazy Egg<\/a><\/li>\n<li class=\"\"><a href=\"#7-lucky-orange\">Lucky Orange<\/a><\/li>\n<li class=\"\"><a href=\"#8-glassbox\">Glassbox<\/a><\/li>\n<li class=\"\"><a href=\"#9-contentsquare\">Contentsquare<\/a><\/li>\n<li class=\"\"><a href=\"#10-smartlook\">Smartlook\u00a0<\/a><\/li>\n<\/ul>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"10 best user behavior analytics tools\" id=\"10-best-user-behavior-analytics-tools\" data-menu-id=\"10-best-user-behavior-analytics-tools\" style=\"text-align:left\">10 best user behavior analytics tools<\/h2>\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Best user behavior analytics tools summary\" id=\"best-user-behavior-analytics-tools-summary\" data-menu-id=\"best-user-behavior-analytics-tools-summary\" style=\"text-align:left\">Best user behavior analytics tools summary<\/h3>\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Tool<\/strong><\/td><td><strong>Key features<\/strong><\/td><td><strong>Starting Price<\/strong><\/td><\/tr><tr><td>VWO Insights &#8211; Web<\/td><td>Dynamic Heatmaps (includes heatmap, clickmap, scrollmap, click area, element list), Session Recordings, Conversion Funnels, Form Analytics, Surveys<\/td><td>Custom pricing<\/td><\/tr><tr><td>Hotjar<\/td><td>Heatmaps, Session Recordings, Conversion Funnel, Feedback Widget, Surveys, User Interviews<\/td><td>From $32\/month<\/td><\/tr><tr><td>FullStory<\/td><td>Dynamic Heatmaps, Session Recordings, Funnel Visualization<\/td><td>Contact for pricing<\/td><\/tr><tr><td>MouseFlow<\/td><td>Session Recordings, Heatmaps, User Feedback, Conversion Funnel<\/td><td>From $31\/month (billed annually)<\/td><\/tr><tr><td>Microsoft Clarity<\/td><td>Heatmaps, Session Recordings<\/td><td>Free<\/td><\/tr><tr><td>Crazy Egg<\/td><td>Website Heatmaps (clickmaps, scrollmaps, confetti maps, overlay maps, list maps), Session Recordings, Traffic Analytics, Surveys, Conversion Tracking<\/td><td>From $99\/month<\/td><\/tr><tr><td>Lucky Orange<\/td><td>Dynamic Heatmap, Session Recordings, Form Analytics, Surveys, Conversion Funnels, Live chat<\/td><td>From $32\/month<\/td><\/tr><tr><td>Glassbox<\/td><td>Website Heatmaps, Session Recordings, Mobile App Analytics, Performance Analytics, Conversion Tracking, Funnel Analysis<\/td><td>Contact for pricing<\/td><\/tr><tr><td>Contentsquare<\/td><td>Heatmaps (clickmaps, scrollmaps, move maps), Session Recordings, Customer Journey Mapping, Funnel Analysis<\/td><td>Contact for pricing<\/td><\/tr><tr><td>Smartlook<\/td><td>Heatmaps, Session Recordings, Funnel Analysis<\/td><td>From $55\/month<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"1. VWO Insights \u2013 Web\" id=\"1-vwo-insights-web\" data-menu-id=\"1-vwo-insights-web\" style=\"text-align:left\">1. VWO Insights \u2013 Web<\/h3>\n\n\n<p><strong>Website: <a href=\"https:\/\/vwo.com\/insights\/web\/\">VWO Insights \u2013 Web<\/a><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2797\" height=\"1551\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/04\/Screenshot-2024-03-19-at-12.36.36-PM.png\" alt=\"#3 Behavior Analytics Tool | VWO Insights - Web\" class=\"wp-image-86116\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/04\/Screenshot-2024-03-19-at-12.36.36-PM.png 2797w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/04\/Screenshot-2024-03-19-at-12.36.36-PM.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/04\/Screenshot-2024-03-19-at-12.36.36-PM.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/04\/Screenshot-2024-03-19-at-12.36.36-PM.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/04\/Screenshot-2024-03-19-at-12.36.36-PM.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/04\/Screenshot-2024-03-19-at-12.36.36-PM.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/04\/Screenshot-2024-03-19-at-12.36.36-PM.png?tr=w-375 375w\" sizes=\"(max-width: 2797px) 100vw, 2797px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Offered features:&nbsp;&nbsp;<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Dynamic heatmaps (includes heatmap, clickmap, scrollmap, click area, and element list)<\/li>\n\n\n\n<li>Session recordings<\/li>\n\n\n\n<li>Conversion funnels&nbsp;<\/li>\n\n\n\n<li>Form analytics<\/li>\n\n\n\n<li>Surveys<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial period:&nbsp;<\/h4>\n\n\n\n<p>30-day free trial<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pros:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Dynamic and flexible data sampling methods are available, providing greater control over the data collection process.<\/li>\n\n\n\n<li>A key advantage is its ability to gather behavior insights and take action with integrated tools like A\/B testing and personalization, all within one platform.<\/li>\n\n\n\n<li>It offers flexible pricing plans, tailored to meet the diverse needs of businesses of any size.<\/li>\n\n\n\n<li>&nbsp;AI-generated survey questions and AI-summarized survey reports save time and improve efficiency<\/li>\n\n\n\n<li>Top-tier customer support team achieving a 99% CSAT score.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Cons:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Add-on features require additional payment.<\/li>\n\n\n\n<li>Features like 1:1 interviews and feature buttons are not available.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing and plans:&nbsp;<\/h4>\n\n\n\n<p>VWO offers customized pricing plans according to your business requirements.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Case study: Lyyti.com<\/strong><\/h4>\n\n\n\n<p>Lyyti.com, a Finland-based SaaS event management company, aimed to boost conversions on its pricing page, focusing on \u2018Free Trial\u2019 CTA clicks. Using VWO <a href=\"https:\/\/vwo.com\/insights\/heatmaps\/\">heatmaps<\/a>, and <a href=\"https:\/\/vwo.com\/website-heatmap\/click-heatmaps\/\">clickmaps<\/a>, they observed that users often navigated between pricing and features pages, signaling confusion. After a five-month A\/B test, the optimized page <a href=\"https:\/\/vwo.com\/success-stories\/lyyti\/\">increased lead generation visits by 93.71%<\/a>. This demonstrates the impact of insights-driven tests and optimization.&nbsp;<\/p>\n\n\n\n<p>Here is what one of our clients said,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The surveys, session recordings &amp; heatmaps features appeal to us the most. Knowledge and customer data are king and these two features shape our roadmap as to what we prioritize for development and initiatives we work on. At the moment we are using surveys as the primary source of behavioral insight. This then shapes what the priorities are for features for our customers.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Alice-Michael-.jpeg\" alt=\"Alice Michael\" class=\"wp-image-91424 size-full\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Alice-Michael-.jpeg 800w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Alice-Michael-.jpeg?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Alice-Michael-.jpeg?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Alice-Michael-.jpeg?tr=w-375 375w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/alice-michael-97268179\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alice Michael,<\/a> Group Head Of Ecommerce Operations at APG &amp; Co<\/strong><\/p>\n<\/div><\/div>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Analyze your eCommerce website for free<\/h3>\n\n\n\n<div class=\"Bgc(--color-light-grey-1) Bdrs(4px) P(20px) Mb(20px)\">\n    <form class=\"js-vwo-form-validate-and-submit D(f) Fld(c) Fld(r)--md Gp(10px) Pos(r)\" method=\"post\" action=\"\/wp-json\/action\/deep-ux-analysis-step1\" novalidate>\n        <label class=\"Fxg(1)\">\n            <input type=\"url\" class=\"input-text W(100%) H(100%) input-text--white\" name=\"url\" placeholder=\"Enter your website URL...\">\n        <\/label>\n        <div class=\"Pos(a)--md Start(0) B(-20px) C(--color-red) Fz(11px) Trsp(--Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason\">A value for this field is required.<\/div>\n        <button type=\"submit\" class=\"button btn-modal-form-submit\">\n            <svg  width= \"18\"  height= \"18\"  class= \"Mend(8px) Va(m)\" ><use xlink:href=\"#icon-bulb\"><\/use><\/svg>            Analyze My Website\n        <\/button>\n    <\/form>\n    <div class=\"D(f) Ai(c) Gp(5px) Mt(20px) Pos(r)\">\n        <p class=\"Fz(--font-size-14) M(0) Fw(500) Mb(0) deep-ux-widget\">\n            <span>Why analyze?<\/span>\n        <\/p>\n        <div class=\"tooltip D(ib)\">\n            <svg  width= \"12\"  height= \"12\"  class= \"C(--color-purple) Cur(p) tooltip-icon\" ><use xlink:href=\"#icon-question-mark-2\"><\/use><\/svg>            <div class=\"tooltip:h_D(b) tooltip-icon:h+D(b) D(b):h D(n) M(0)\">\n                <div class=\"Bxsh(--box-shadow-grey-3) Pos(a) Z(1) Start(0) Start(-58px)--md T(25px) Bd Bdc(#d5d7da) Bgc(--color-white) C(--color-black-light-3) Maw(285px) W(90%) P(16px) Bdrs(4px) Cnt(noq)::b Bdw(10px)::b Bds(s)::b Bdc(t)::b Bdbc(#d5d7da)::b Pos(a)::b T(-20px)::b Start(50%)::b--md Start(30%)::b TranslateX(-50%)::b--md Cnt(noq)::a Bdw(10px)::a Bds(s)::a Bdc(t)::a Bdbc(--color-white)::a Pos(a)::a T(-19px)::a Start(50%)::a--md Start(30%)::a TranslateX(-50%)::a--md\">\n                    <h3 class=\"M(0) Mb(10px) Fz(--font-size-12) Fw(400) Lh(--line-height-headings) deep-ux-widget\">Get a free UX audit powered by VWO Copilot<\/h3>\n                    <ul class=\"P(0) M(0) List(n) Fz(--font-size-12) deep-ux-widget\">\n                        <li class=\"Mb(5px) deep-ux-widget\">\n                            <svg  width= \"12\"  height= \"12\"  class= \"C(--color-green-new-1)\" ><use xlink:href=\"#icon-right-check-circle\"><\/use><\/svg>                            <strong class=\"Mstart(5px) Fw(700)\">Spot Gaps:<\/strong> Reveal hidden conversion leaks.\n                        <\/li>\n                        <li class=\"Mb(5px) deep-ux-widget\">\n                            <svg  width= \"12\"  height= \"12\"  class= \"C(--color-green-new-1)\" ><use xlink:href=\"#icon-right-check-circle\"><\/use><\/svg>                            <strong class=\"Mstart(5px) Fw(700)\">Data-Backed:<\/strong> Get a prioritized list of fixes.\n                        <\/li>\n                        <li class=\"deep-ux-widget\">\n                            <svg  width= \"12\"  height= \"12\"  class= \"C(--color-green-new-1)\" ><use xlink:href=\"#icon-right-check-circle\"><\/use><\/svg>                            <strong class=\"Mstart(5px) Fw(700)\">Test Smarter:<\/strong> No more guessing what works.\n                        <\/li>\n                    <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Additional considerations:<\/h4>\n\n\n\n<p>VWO Insights \u2013 Web shines as a robust behavior analytics tool, offering a comprehensive suite of features for delving deep into user behavior. Its <a href=\"https:\/\/vwo.com\/glossary\/dynamic-heatmap\/\">dynamic heatmaps<\/a> capture real-time visitor data, providing valuable insights into website interactions.&nbsp;<\/p>\n\n\n\n<p>The heatmap report has segmentation options that allow users to slice and dice data based on standard segments like traffic source and device, or customize segments to delve into specific page drop-offs. This capability helps dissect visitor behavior data comprehensively, providing valuable insights for optimization.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/04\/Screenshot-2024-03-19-at-5.19.35-PM.png\" alt=\"Custom segmentation to generate a heatmap report\" \/><figcaption class=\"wp-element-caption\">Custom segmentation to generate a heatmap report<\/figcaption><\/figure>\n\n\n\n<p>For session recordings, the platform offers flexible options, allowing you to review visitor behavior at your own pace. You can segment recordings of users based on specific actions, like those who dropped off at particular funnel stages, or those involved in A\/B tests.<\/p>\n\n\n\n<p>Its on-page surveys allow for a deeper understanding of visitor behavior, with customizable survey logic to guide respondent flow. The concise survey summary with word clouds helps to easily identify feedback patterns. What\u2019s more, it has Gen AI-based features that summarize surveys and suggest actionable improvements based on respondent feedback.<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-a4d9467d-c696-4567-aeda-ed8153d14a30\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/04\/AI-summarization-of-survey-results-.gif\" alt=\"AI Summarization Of Survey Results\" \/><figcaption class=\"wp-element-caption\">VWO Survey with AI-generated survey summary<\/figcaption><\/figure>\n\n\n\n<p>With its form analytics, it assists in understanding visitor interactions with forms and identifying reasons for drop-offs. It provides insights into fields causing confusion, consuming time, or requiring multiple refills, helping optimize form usability and completion rates.<\/p>\n\n\n\n<p>It has the impressive ability to <a href=\"https:\/\/vwo.com\/blog\/simplifying-behavior-analysis-with-vwo-insights-dashboard\/\">streamline behavior analysis<\/a> through the Insight dashboard, providing a detailed overview of pages and segments experiencing the most friction. By quantifying user behavior on a scale of 0-100 via session behavior analysis, it enables targeted analysis of low-experience pages and segments, saving time and effort.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/04\/Screenshot-2024-03-12-at-3.15.54-PM.png\" alt=\"VWO Insight dashboard with experience score\u00a0\" \/><figcaption class=\"wp-element-caption\">VWO Insight dashboard with experience score&nbsp;<\/figcaption><\/figure>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"2. Hotjar\" id=\"2-hotjar\" data-menu-id=\"2-hotjar\" style=\"text-align:left\">2. Hotjar<\/h3>\n\n\n<p><strong>Website: <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hotjar<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1345\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Hotjar-Dashboard-scaled.png\" alt=\"Hotjar Dashboard\" class=\"wp-image-101579\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Hotjar-Dashboard-scaled.png 2560w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Hotjar-Dashboard-scaled.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Hotjar-Dashboard-scaled.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Hotjar-Dashboard-scaled.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Hotjar-Dashboard-scaled.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Hotjar-Dashboard-scaled.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Hotjar-Dashboard-scaled.png?tr=w-375 375w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Hotjar Dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Offered features:&nbsp;&nbsp;<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Heatmaps<\/li>\n\n\n\n<li>Session recordings<\/li>\n\n\n\n<li>Conversion funnel<\/li>\n\n\n\n<li>Feedback widget<\/li>\n\n\n\n<li>Surveys<\/li>\n\n\n\n<li>User interviews<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Free trial period:<\/strong>&nbsp;<\/h4>\n\n\n\n<p>15-day free trial<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pros<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User-friendly dashboards for easy navigation and functionality.<\/li>\n\n\n\n<li>Comprehensive insights into user behavior through heatmaps, session recordings, and feedback polls.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limitations with cross-domain tracking, especially with frameworks like Angular.js.<\/li>\n\n\n\n<li>Lacks real-time support options, relying primarily on email and documentation.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing and plans:<\/h4>\n\n\n\n<p>Hotjar offers three key feature sets\u2014<strong>Observe<\/strong>, <strong>Ask<\/strong>, and <strong>Engage<\/strong>\u2014each with four-tiered pricing plans. Here\u2019s how they compare:<\/p>\n\n\n\n<p>1. Observe<\/p>\n\n\n\n<p>Tracks heatmaps &amp; recordings.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Basic<\/strong>: $0\/month (Low recording limit)<\/li>\n\n\n\n<li><strong>Plus<\/strong>: $32\/month (Moderate recording limit)<\/li>\n\n\n\n<li><strong>Business<\/strong>: $80\/month (Higher recording limit)<\/li>\n\n\n\n<li><strong>Scale<\/strong>: $171\/month (Highest recording limit)<\/li>\n<\/ul>\n\n\n\n<p>2. Ask<\/p>\n\n\n\n<p>For surveys &amp; feedback collection.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Basic<\/strong>: $0\/month (Low response limit)<\/li>\n\n\n\n<li><strong>Plus<\/strong>: $48\/month (Moderate response limit)<\/li>\n\n\n\n<li><strong>Business<\/strong>: $64\/month (Higher response limit)<\/li>\n\n\n\n<li><strong>Scale<\/strong>: $128\/month (Highest response limit)<\/li>\n<\/ul>\n\n\n\n<p>3. Engage<\/p>\n\n\n\n<p>Conduct user interviews.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Basic<\/strong>: \u20ac0\/month (Limited interviews)<\/li>\n\n\n\n<li><strong>Plus<\/strong>: \u20ac82.5\/month (Moderate interview capacity)<\/li>\n\n\n\n<li><strong>Business<\/strong>: \u20ac332.5\/month (Higher interview capacity)<\/li>\n\n\n\n<li><strong>Scale<\/strong>: Custom pricing (Max interview capacity)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Additional considerations:<\/h4>\n\n\n\n<p>Hotjar offers key features for behavior analysis, including funnels for mapping page journeys and examining user behavior. Its dashboard provides a quick snapshot of metrics, with easy access to session recordings, heatmaps, and user feedback. AI-based surveys can create surveys and generate actionable reports.<\/p>\n\n\n\n<p>However, Hotjar primarily focuses on behavior analytics and may need integration with third-party tools for data tracking, transfer, experimentation, or design changes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A customer experience as per G2 reviews:<\/strong><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I\u2019ve been using Hotjar for several years now, and it has become an indispensable tool for our team. The insights we gain from Hotjar\u2019s heatmaps, session recordings, and feedback polls are invaluable.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/pedrotrillo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pedro Trillo<\/a>, Founder and CEO at Vizologi<\/strong><\/p>\n<\/blockquote>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"3. FullStory\" id=\"3-fullstory\" data-menu-id=\"3-fullstory\" style=\"text-align:left\">3. FullStory<\/h3>\n\n\n<p><strong>Website: <a href=\"https:\/\/www.fullstory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">FullStory<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2258\" height=\"1145\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/FullStory-Heatmap-Report.png\" alt=\"Fullstory Heatmap Report\" class=\"wp-image-101583\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/FullStory-Heatmap-Report.png 2258w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/FullStory-Heatmap-Report.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/FullStory-Heatmap-Report.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/FullStory-Heatmap-Report.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/FullStory-Heatmap-Report.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/FullStory-Heatmap-Report.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/FullStory-Heatmap-Report.png?tr=w-375 375w\" sizes=\"(max-width: 2258px) 100vw, 2258px\" \/><figcaption class=\"wp-element-caption\">FullStory Heatmap Report<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Offered features:&nbsp;&nbsp;<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Dynamic heatmaps<\/li>\n\n\n\n<li>Session recordings<\/li>\n\n\n\n<li>Funnel visualization&nbsp;<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial&nbsp;period:<\/h4>\n\n\n\n<p>14-day free trial<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pros:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>FullStory automatically records every user interaction, eliminating the need for manual tagging and streamlining setup.<\/li>\n\n\n\n<li>Fullstory&#8217;s real-time tracking capabilities allow users to monitor ongoing issues and fix problems as they happen.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Cons:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>FullStory does not include built-in capabilities for survey and form analytics.&nbsp;<\/li>\n\n\n\n<li>Some users express pricing concerns and suggest improvements in search functionality and data export options.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing and plans:<\/h4>\n\n\n\n<p>FullStory\u2019s pricing is not publicly disclosed, but it offers three plans: Business, Advanced, and Enterprise.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Additional considerations:<\/h4>\n\n\n\n<p>FullStory provides insights into user experience, capturing data on page load time, rage clicks, dead clicks, error clicks, and custom events. Its \u201cRetention\u201d feature, available for Advanced and Enterprise plans, allows users to analyze user retention and segment users based on their interactions with the site. For instance, metrics like daily active users and hourly active users are available.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A customer experience as per G2 reviews:<\/strong><\/h4>\n\n\n\n<blockquote>\n<p><span style=\"font-weight: 400\">That ability to dissect user experiences to get at the heart of friction points is an obvious and always noteworthy callout; however, the support of the customer success team is the standout for me.<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jpardeew\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"><strong>James Woods<\/strong><\/span><\/a><strong>, Director of Analytics Instrumentation at Macy&#8217;s<\/strong><\/p>\n<\/blockquote>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"4. MouseFlow\" id=\"4-mouseflow\" data-menu-id=\"4-mouseflow\" style=\"text-align:left\">4. MouseFlow<\/h3>\n\n\n<p><strong>Website: <a href=\"https:\/\/mouseflow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MouseFlow<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1258\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/MouseFlow-Recordings-Dashboard-scaled.png\" alt=\"Mouseflow Recordings Dashboard\" class=\"wp-image-101587\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/MouseFlow-Recordings-Dashboard-scaled.png 2560w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/MouseFlow-Recordings-Dashboard-scaled.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/MouseFlow-Recordings-Dashboard-scaled.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/MouseFlow-Recordings-Dashboard-scaled.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/MouseFlow-Recordings-Dashboard-scaled.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/MouseFlow-Recordings-Dashboard-scaled.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/MouseFlow-Recordings-Dashboard-scaled.png?tr=w-375 375w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">MouseFlow Recordings Dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Offered features:&nbsp;<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Session recordings&nbsp;<\/li>\n\n\n\n<li>Heatmaps<\/li>\n\n\n\n<li>User feedback<\/li>\n\n\n\n<li>Conversion funnel<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial&nbsp;period:<\/h4>\n\n\n\n<p>14-day free trial&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pros:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mouseflow integrates well with various platforms and analytics tools, making it easy to incorporate into existing workflows.<\/li>\n\n\n\n<li>It allows for quick setup, enabling users to start tracking and analyzing data promptly.<\/li>\n\n\n\n<li>Recognized for providing outstanding customer support to its users.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons:<\/h4>\n\n\n\n<p>Lacks an on-page survey option<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing and plans:&nbsp;<\/h4>\n\n\n\n<p>Mouseflow has six pricing plans:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Free \u2013 $0\/ month free forever<\/li>\n\n\n\n<li>Starter \u2013 $31\/ month billed annually&nbsp;<\/li>\n\n\n\n<li>Growth \u2013 $109\/ month billed annually&nbsp;<\/li>\n\n\n\n<li>Business \u2013 $219\/ month billed annually<\/li>\n\n\n\n<li>Pro \u2013 $399\/ month billed annually<\/li>\n\n\n\n<li>Enterprise \u2013 Custom pricing<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Additional considerations:&nbsp;<\/h4>\n\n\n\n<p>Mouseflow offers a dynamic heatmap feature with six distinct heatmap reports, capturing movement, attention, scrolling, geo-location, live activity, and clicks.&nbsp;<\/p>\n\n\n\n<p>Additionally, it automatically detects forms and tracks their data for analysis. Its proprietary friction score aggregates visitor satisfaction levels based on +7 friction events, providing valuable insights.&nbsp;<\/p>\n\n\n\n<p>Moreover, Mouseflow sends notifications for new user feedback responses through third-party apps like Slack and email.<\/p>\n\n\n\n<p><strong>A customer experience as per G2 reviews:<\/strong><\/p>\n\n\n\n<blockquote>\n<p><span style=\"font-weight: 400\">I have been using Mouseflow for several years now. The recordings and insights not only help my own website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Above all, it makes it much easier for me to suggest changes to my customers that are based on data rather than a feeling! In general, the dashboard and conditions are very simple and intuitive.<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.instagram.com\/winklertim_\/\" target=\"_blank\" rel=\"noopener\">Tim Winkler<\/a>, Webdesigner and Marketer<\/strong><\/p>\n<\/blockquote>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"5. Microsoft Clarity\" id=\"5-microsoft-clarity\" data-menu-id=\"5-microsoft-clarity\" style=\"text-align:left\">5. Microsoft Clarity<\/h3>\n\n\n<p><strong>Website: <a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Clarity<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2426\" height=\"1553\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Microsoft-Clarity-Dashboard-.png\" alt=\"Microsoft Clarity Dashboard\" class=\"wp-image-101591\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Microsoft-Clarity-Dashboard-.png 2426w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Microsoft-Clarity-Dashboard-.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Microsoft-Clarity-Dashboard-.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Microsoft-Clarity-Dashboard-.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Microsoft-Clarity-Dashboard-.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Microsoft-Clarity-Dashboard-.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Microsoft-Clarity-Dashboard-.png?tr=w-375 375w\" sizes=\"(max-width: 2426px) 100vw, 2426px\" \/><figcaption class=\"wp-element-caption\">Microsoft Clarity Dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Offered features:&nbsp;&nbsp;<\/h4>\n\n\n\n<p>Heatmap and session recordings<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pros:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easily filter recordings and heatmap data by device type, country, traffic source, session duration, page path, and more.<\/li>\n\n\n\n<li>Easy access to heatmaps and session recordings for any page, offering quick engagement insights.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cons:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lacks essential tools like surveys, form analytics, and user feedback<\/li>\n\n\n\n<li>Session recordings are retained for only 30 days (except favorited recordings)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pricing<\/strong> and plans:<\/h4>\n\n\n\n<p>Microsoft Clarity is available for free<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Additional considerations:&nbsp;<\/h4>\n\n\n\n<p>Microsoft Clarity provides unlimited heatmap and session recording reports for free. Its static heatmap shows click and scroll behavior, and the dashboard summarizes user behavior.<\/p>\n\n\n\n<p>With 25+ segmentation filters, users can analyze recordings for patterns, and integration with Google Analytics ensures comprehensive reporting on user experience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A customer experience as per G2 reviews:<\/strong><\/h4>\n\n\n\n<blockquote>\n<p><span style=\"font-weight: 400\">I love how easy it is to get super clear insights on what people are doing on my site. The heatmaps show exactly where folks click or scroll, and the session replays make it feel like you\u2019re right there watching.<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/andr%C3%A9s-felipe-gomu%C3%B1oz\/\" target=\"_blank\" rel=\"noopener\">Andr\u00e9s Felipe G\u00f3mez<\/a>, Growth-Data Strategist at The Ideas Factory | Agency<\/strong><\/p>\n<\/blockquote>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"6. Crazy Egg\" id=\"6-crazy-egg\" data-menu-id=\"6-crazy-egg\" style=\"text-align:left\">6. Crazy Egg<\/h3>\n\n\n<p><strong>Website: <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crazy Egg<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2493\" height=\"1328\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Crazy-Egg-Session-Recordings-Dashboard.png\" alt=\"Crazy Egg Session Recordings Dashboard\" class=\"wp-image-101595\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Crazy-Egg-Session-Recordings-Dashboard.png 2493w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Crazy-Egg-Session-Recordings-Dashboard.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Crazy-Egg-Session-Recordings-Dashboard.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Crazy-Egg-Session-Recordings-Dashboard.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Crazy-Egg-Session-Recordings-Dashboard.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Crazy-Egg-Session-Recordings-Dashboard.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Crazy-Egg-Session-Recordings-Dashboard.png?tr=w-375 375w\" sizes=\"(max-width: 2493px) 100vw, 2493px\" \/><figcaption class=\"wp-element-caption\">Crazy Egg Session Recordings Dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Offered features:<\/h4>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>1. Website heatmaps (Includes clickmaps, scrollmaps, confetti maps, overlay maps, and list maps)<\/p>\n\n\n\n<p>2. Session recordings<\/p>\n\n\n\n<p>3. Traffic analytics<\/p>\n\n\n\n<p>4. Surveys&nbsp;<\/p>\n\n\n\n<p>5. Conversion tracking<\/p>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial period:<\/h4>\n\n\n\n<p>30-day free trial<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pros:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The heatmaps, session recordings, and confetti reports provide clear insights into user interactions.<\/li>\n\n\n\n<li>Crazy Egg includes a range of features like A\/B testing, surveys, and the ability to track user behavior effectively.<\/li>\n\n\n\n<li>Features like automatic session recording and click tracking help users save time during the setup and analysis phases.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Cons:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Restricted range of integrations with third-party tools.<\/li>\n\n\n\n<li>No support for native mobile applications<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing and plans:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plus: $99\/month<\/li>\n\n\n\n<li>Pro: $249\/month<\/li>\n\n\n\n<li>Enterprise: $499\/month<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Additional considerations:<\/h4>\n\n\n\n<p>In addition to core features, Crazy Egg provides robust tools for traffic analysis, conversion tracking, A\/B testing, and user feedback through surveys.<\/p>\n\n\n\n<p>Traffic analysis segments visitors by source, device, and demographics, while conversion tracking identifies drop-off points in funnels. The A\/B testing feature helps us experiment with webpage elements to improve conversion rates. Surveys gather qualitative feedback to inform design and content strategies.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A customer experience as per G2 reviews:<\/strong><\/h4>\n\n\n\n<blockquote>\n<p><span style=\"font-weight: 400\">I appreciate how Crazy Egg enables us to track any page on our website. It allows us to assess the performance of our pages and identify any necessary changes. Setting up a new tracker in Crazy Egg is quick and straightforward. Once it&#8217;s set up, it&#8217;s easy to see where users are clicking and spending the most time, as well as areas that may need improvement.<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/sierra-galien\/\" target=\"_blank\" rel=\"noopener\">Sierra Galien<\/a>, Social Media and Marketing Manager at Schlossmann Auto Group<\/strong><\/p>\n<\/blockquote>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"7. Lucky Orange\" id=\"7-lucky-orange\" data-menu-id=\"7-lucky-orange\" style=\"text-align:left\">7. Lucky Orange<\/h3>\n\n\n<p><strong>Website: <a href=\"https:\/\/www.luckyorange.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lucky Orange<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2047\" height=\"1064\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Lucky-Orange-Dashboard-.png\" alt=\"Lucky Orange Dashboard\" class=\"wp-image-101599\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Lucky-Orange-Dashboard-.png 2047w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Lucky-Orange-Dashboard-.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Lucky-Orange-Dashboard-.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Lucky-Orange-Dashboard-.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Lucky-Orange-Dashboard-.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Lucky-Orange-Dashboard-.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Lucky-Orange-Dashboard-.png?tr=w-375 375w\" sizes=\"(max-width: 2047px) 100vw, 2047px\" \/><figcaption class=\"wp-element-caption\">Lucky Orange Dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Offered features:&nbsp;&nbsp;<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Dynamic heatmap (types include clicks, scrolls, and moves)&nbsp;<\/li>\n\n\n\n<li>Session recordings<\/li>\n\n\n\n<li>Form analytics<\/li>\n\n\n\n<li>Surveys<\/li>\n\n\n\n<li>Conversion Funnels&nbsp;<\/li>\n\n\n\n<li>Live chat&nbsp;<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial period:<\/h4>\n\n\n\n<p>7-day free trial&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pros:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Session recordings, heatmaps, and the &#8216;Discover&#8217; tab help identify website issues and optimize user experience.<\/li>\n\n\n\n<li>Integrating with other tools is smooth.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Cons:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Limited customizability and insufficient export options complicate data management.<\/li>\n\n\n\n<li>Lacks AI-powered features and detailed demographic insights like age and gender.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing and plans:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u200b\u200bFree: $0\/mo (100 monthly sessions)<\/li>\n\n\n\n<li>Build: $32\/mo (5,000 monthly sessions)<\/li>\n\n\n\n<li>Grow: $72\/mo (15,000 monthly sessions)<\/li>\n\n\n\n<li>Expand: $184\/mo (50,000 monthly sessions)<\/li>\n\n\n\n<li>Scale: $720\/mo (300,000 monthly sessions)<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Additional considerations:<\/h4>\n\n\n\n<p>Lucky Orange\u2019s conversion funnel allows easy tracking of visitor drop-offs during processes like checkout or account creation, with five reports identifying problem areas in website forms.<\/p>\n\n\n\n<p>Users can create unlimited, customizable dashboards for specific campaigns, providing an organized view of visitor behavior.&nbsp;<\/p>\n\n\n\n<p>The visitor profiles feature captures the entire journey, compiling sessions, chats, and engagement over time, with search and filter options by name, segment, date range, traffic source, or cart value.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A customer experience as per G2 reviews:<\/strong><\/h4>\n\n\n\n<blockquote>\n<p><span style=\"font-weight: 400\">Lucky Orange gives me a crystal-clear view of how users interact with my website. The session recordings and heatmaps are incredibly helpful for identifying where visitors drop off or get stuck.<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/camrin-parnell-0740a065\/\" target=\"_blank\" rel=\"noopener\">Camrin Parnell<\/a>, President at BNI Sunrise GH<\/strong><\/p>\n<\/blockquote>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"8. Glassbox\u00a0\" id=\"8-glassbox\" data-menu-id=\"8-glassbox\" style=\"text-align:left\">8. Glassbox\u00a0<\/h3>\n\n\n<p><strong>Website: <a href=\"https:\/\/www.glassbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Glassbox<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2537\" height=\"1135\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Glassbox-Overview-Reports.png\" alt=\"Glassbox Overview Reports\" class=\"wp-image-101603\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Glassbox-Overview-Reports.png 2537w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Glassbox-Overview-Reports.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Glassbox-Overview-Reports.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Glassbox-Overview-Reports.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Glassbox-Overview-Reports.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Glassbox-Overview-Reports.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Glassbox-Overview-Reports.png?tr=w-375 375w\" sizes=\"(max-width: 2537px) 100vw, 2537px\" \/><figcaption class=\"wp-element-caption\">Glassbox Overview Reports<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Offered features:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website heatmaps<\/li>\n\n\n\n<li>Session recordings&nbsp;<\/li>\n\n\n\n<li>Mobile app analytics&nbsp;<\/li>\n\n\n\n<li>Performance analytics&nbsp;<\/li>\n\n\n\n<li>Conversion tracking&nbsp;<\/li>\n\n\n\n<li>Funnel analysis&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pros:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In-depth insights: customer journeys, interaction maps, and behavior analytics<\/li>\n\n\n\n<li>Strong integration with other tools and systems<\/li>\n\n\n\n<li>Detailed session replay: captures AJAX errors, JavaScript issues, and more<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Cons:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Setting up filters and generating reports is complex.<\/li>\n\n\n\n<li>Session replay does not allow for comparisons of data across longer time periods.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing and plans:<\/h4>\n\n\n\n<p>Glassbox\u2019s pricing is not publicly disclosed. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial period:<\/h4>\n\n\n\n<p>Glassbox does not offer a free trial.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Additional considerations:&nbsp;<\/h4>\n\n\n\n<p>The Glassbox Insights Assistant (GIA) automatically captures all user interactions and technical events, providing video-like replays for clarity.<\/p>\n\n\n\n<p>Another standout feature is the Voice of the Silent feature, which gauges sentiments from users who don\u2019t provide feedback, measuring actions and experiences to identify friction points, quantify satisfaction, and drive initiatives based on customer sentiment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A customer experience as per G2 reviews:<\/strong>&nbsp;<\/h4>\n\n\n\n<blockquote>\n<p><span style=\"font-weight: 400\">I appreciate being able to view the customer journey through the app and monitor the relevant network calls. This feature significantly aids in debugging issues related to customer experience. Additionally, it allows me to capture the calls so that I can create my own load test flows, running the exact sequence of requests to various services.<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/yoed-yahav-1502854\/\" target=\"_blank\" rel=\"noopener\">Yoed Yahav<\/a>, Senior Software Test Automation Engineer at ONE ZERO<\/strong><\/p>\n<\/blockquote>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"9. Contentsquare\" id=\"9-contentsquare\" data-menu-id=\"9-contentsquare\" style=\"text-align:left\">9. Contentsquare<\/h3>\n\n\n<p><strong>Website: <a href=\"https:\/\/contentsquare.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contentsquare<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1283\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Contentsquare-Dashboard-scaled.png\" alt=\"Contentsquare Dashboard\" class=\"wp-image-101607\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Contentsquare-Dashboard-scaled.png 2560w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Contentsquare-Dashboard-scaled.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Contentsquare-Dashboard-scaled.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Contentsquare-Dashboard-scaled.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Contentsquare-Dashboard-scaled.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Contentsquare-Dashboard-scaled.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Contentsquare-Dashboard-scaled.png?tr=w-375 375w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Contentsquare Dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Offered features:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Heatmaps (includes clickmaps, scrollmaps, and move maps)<\/li>\n\n\n\n<li>Session recordings&nbsp;<\/li>\n\n\n\n<li>Customer journey mapping and funnel analysis<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing and plans:<\/h4>\n\n\n\n<p>Pricing is available upon request.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pros:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Journey analysis, zoning analysis, and session replay are valuable tools for understanding customer behavior.<\/li>\n\n\n\n<li>The onboarding process is smooth and effective, with adequate training resources available (e.g. CS University).<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Cons:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Doesn&#8217;t support comparing more than two conditions (like device type, date, or segments) at once in journey and zoning analysis.<\/li>\n\n\n\n<li>Certain export features can be cumbersome or lacking in flexibility.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial&nbsp;period:<\/h4>\n\n\n\n<p>Contentsquare does not offer a free trial.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Additional considerations:<\/h4>\n\n\n\n<p>Contentsquare features innovative visual tools like sunburst diagrams for journey analysis, enabling effective visualization of customer flows.<\/p>\n\n\n\n<p>Its zoning analysis evaluates engagement across webpage areas for targeted improvements. The CoPilot assistant provides instant analysis through user queries.<\/p>\n\n\n\n<p>Additionally, error analysis identifies technical issues, allowing proactive resolution with real-time alerts, helping users eliminate blockers and address user complaints efficiently.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A customer experience as per G2 reviews:<\/strong><\/h4>\n\n\n\n<blockquote>\n<p><span style=\"font-weight: 400\">ContentSquare is essential for gaining valuable insights into our website. It allows us to analyze the entire customer journey, helping us identify both pain points and successes. With a variety of features such as journey analysis, zoning, and funnel analysis, we can effectively tell the story of our customers&#8217; experiences. <\/span><\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/matyas-golarits-07aa5b212\/\" target=\"_blank\" rel=\"noopener\">Matyas Golarits<\/a>, Assistant Product Owner at Currys<\/strong><\/p>\n<\/blockquote>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"10. Smartlook\u00a0\" id=\"10-smartlook\" data-menu-id=\"10-smartlook\" style=\"text-align:left\">10. Smartlook\u00a0<\/h3>\n\n\n<p><strong>Website: <a href=\"https:\/\/www.smartlook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smartlook<\/a>&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2045\" height=\"1525\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Smartlook-Dashboard-.png\" alt=\"Smartlook Dashboard\" class=\"wp-image-101611\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Smartlook-Dashboard-.png 2045w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Smartlook-Dashboard-.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Smartlook-Dashboard-.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Smartlook-Dashboard-.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Smartlook-Dashboard-.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Smartlook-Dashboard-.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Smartlook-Dashboard-.png?tr=w-375 375w\" sizes=\"(max-width: 2045px) 100vw, 2045px\" \/><figcaption class=\"wp-element-caption\">Smartlook Dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Offered features:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Heatmaps<\/li>\n\n\n\n<li>Session recordings<\/li>\n\n\n\n<li>Funnel analysis&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing and plans:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Free Plan<\/strong>: Free for 3,000 sessions\/month.<\/li>\n\n\n\n<li><strong>Pro Plan<\/strong>: Starting at $55\/month for 5,000 sessions.<\/li>\n\n\n\n<li><strong>Enterprise Plan<\/strong>: Custom pricing for tailored solutions with unlimited sessions.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pros<\/strong>:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Users can create custom heatmaps, funnels, and other analytics tools.<\/li>\n\n\n\n<li>The tool offers robust analytics capabilities, including customizable dashboards.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cons<\/strong>:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Limited bulk data export options make analysis cumbersome.<\/li>\n\n\n\n<li>Graphs and analytics lack customization features, such as varied colors and styles for differentiating data points.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Free trial period:<\/h4>\n\n\n\n<p>30-day free trial<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Additional considerations:<\/h4>\n\n\n\n<p>Smartlook offers advanced event tracking, enabling users to define interactions like button clicks and form submissions for detailed data on user behavior, which aids in analyzing their impact on site performance.<\/p>\n\n\n\n<p>Its robust session replay feature includes extensive filtering options by device, user, or event, allowing teams to focus on specific segments or issues.&nbsp;<\/p>\n\n\n\n<p>Additionally, Smartlook&#8217;s crash reports enhance mobile app performance by integrating session recordings with crash analytics, helping developers visually identify crash causes without extensive QA reproductions, and saving valuable time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A customer experience as per G2 reviews:<\/strong><\/h4>\n\n\n\n<blockquote>\n<p><span style=\"font-weight: 400\">We appreciate the effectiveness of Smartlook&#8217;s platform for daily tracking of user behavior on our websites. The tools allow us to record visitors&#8217; actions in real time, and Smartlook handles this process discreetly and efficiently.<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/victor-lorenzo-soleri-542426198\/\" target=\"_blank\" rel=\"noopener\">Victor Soleri<\/a>, Senior Software Engineer at Very<\/strong><\/p>\n<\/blockquote>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Other user behaviour analytics tools\" id=\"other-user-behaviour-analytics-tools\" data-menu-id=\"other-user-behaviour-analytics-tools\" style=\"text-align:left\">Other user behaviour analytics tools<\/h2>\n\n\n<p>While they didn&#8217;t make the top 10 list, these tools are also worth considering:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/heap.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heap<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dynatrace.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dynatrace<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mixpanel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mixpanel<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.usertesting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">UserTesting<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.inspectlet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inspectlet<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/logrocket.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LogRocket<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/playbookux.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PlaybookUX<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/reveall.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reveall<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.indicative.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indicative<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pendo.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pendo<\/a><\/li>\n<\/ol>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Why does your business need behavior analytics?\" id=\"why-does-your-business-need-behavior-analytics\" data-menu-id=\"why-does-your-business-need-behavior-analytics\" style=\"text-align:left\">Why does your business need behavior analytics?<\/h2>\n\n\n<p>Behavior analytics is essential for businesses because it provides deep insights into how users interact with your website, products, or services. Here&#8217;s why it matters:<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"1. Understand user behavior\" id=\"1-understand-user-behavior\" data-menu-id=\"1-understand-user-behavior\" style=\"text-align:left\"><strong>1. Understand user behavior<\/strong><\/h3>\n\n\n<p>Behavior analytics helps you identify patterns, preferences, and pain points by tracking how users navigate through your website or app.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"2. Optimize user experience (UX)\" id=\"2-optimize-user-experience-ux\" data-menu-id=\"2-optimize-user-experience-ux\" style=\"text-align:left\"><strong>2. Optimize user experience (UX)<\/strong><\/h3>\n\n\n<p>By analyzing user journeys, you can improve site layout, functionality, and content to make the experience smoother and more engaging, which can lead to higher satisfaction.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"3. Personalization\" id=\"3-personalization\" data-menu-id=\"3-personalization\" style=\"text-align:left\"><strong>3. Personalization<\/strong><\/h3>\n\n\n<p>You can tailor content, product recommendations, or marketing efforts to different user segments based on their behavior, creating more personalized experiences.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"4. Reduce churn\" id=\"4-reduce-churn\" data-menu-id=\"4-reduce-churn\" style=\"text-align:left\"><strong>4. Reduce churn<\/strong><\/h3>\n\n\n<p>Behavior analytics helps you understand why users leave your site or app and enable you to address those issues, reducing customer churn and improving retention.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"5. Data-driven decisions\u00a0\" id=\"5-data-driven-decisions\" data-menu-id=\"5-data-driven-decisions\" style=\"text-align:left\"><strong>5. Data-driven decisions<\/strong>\u00a0<\/h3>\n\n\n<p>Rather than relying on gut instinct, behavior analytics provides quantifiable data that informs decision-making, whether it\u2019s related to design, marketing, or product development.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"6. Identify opportunities for A\/B Testing\" id=\"6-identify-opportunities-for-a-b-testing\" data-menu-id=\"6-identify-opportunities-for-a-b-testing\" style=\"text-align:left\"><strong>6. Identify opportunities for A\/B Testing<\/strong><\/h3>\n\n\n<p>Understanding how users behave helps you generate hypotheses for A\/B testing, leading to more effective experiments that are based on real user data.<\/p>\n\n\n\n<blockquote>\n<p>Ask people not about what they want, but about behaviors that they\u2019ve actually engaged in or behaviors that they plan to engage in. When you keep the focus on behavior, you can draw conclusions about people\u2019s desires and about those things that actually matter to them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-101615\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Ali-Good-150x150.jpeg\" alt=\"Ali Good\" width=\"100\" height=\"100\" \/>&#8211; <a href=\"https:\/\/www.linkedin.com\/in\/ali-good\/\">Ali Good<\/a>,<\/p>\n<p>SVP of Marketing at <a href=\"https:\/\/harver.com\/\" target=\"_blank\" rel=\"noopener\">Harver<\/a><\/p>\n<p>Source: <a href=\"https:\/\/vwo.com\/webinars\/capturing-actioning-voice-customer\/\"><span style=\"font-weight: 400\">VWO Webinar<\/span><\/a><\/p>\n<\/blockquote>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Choosing the right behavior analytics tool\" id=\"choosing-the-right-behavior-analytics-tool\" data-menu-id=\"choosing-the-right-behavior-analytics-tool\" style=\"text-align:left\"><strong>Choosing the right behavior analytics tool<\/strong><\/h2>\n\n\n<p>Now that we\u2019ve explored the top behavior analytics tools, let\u2019s delve into what you should consider when selecting one.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"a. Efficient data collection\" id=\"a-efficient-data-collection\" data-menu-id=\"a-efficient-data-collection\" style=\"text-align:left\">a. Efficient data collection<\/h3>\n\n\n<p>Choose a tool that offers both flexible and dynamic sampling methods, giving you greater control over data collection. Flexible sampling allows you to manage how much traffic is tracked, conserving your data quota, while dynamic sampling ensures all interactions during peak periods are captured, so no valuable insights are lost.<\/p>\n\n\n\n<p>These sampling options should be applicable to specific pages, groups of pages, user segments, or combinations of these. For instance, you might monitor interactions on your pricing page for users accessing your site on a Sunday via mobile. This approach helps you gather meaningful data without overwhelming your resources.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"b. Full-featured free trial\" id=\"b-full-featured-free-trial\" data-menu-id=\"b-full-featured-free-trial\" style=\"text-align:left\">b. Full-featured free trial<\/h3>\n\n\n<p>Obtaining a comprehensive free trial of these tools provides a holistic view of their capabilities and their potential to help you achieve your business objectives. This trial allows you to assess how they integrate with your current third-party tool stack and monitor behavior specific to your business scenario. Furthermore, it enables you to select the most suitable plan from the multiple offered plans. So prioritize the tools that are giving a full-featured free trial.&nbsp;<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"c. A comprehensive tool that also allows to take action on the insights\" id=\"c-a-comprehensive-tool-that-also-allows-to-take-action-on-the-insights\" data-menu-id=\"c-a-comprehensive-tool-that-also-allows-to-take-action-on-the-insights\" style=\"text-align:left\">c. A comprehensive tool that also allows to take action on the insights<\/h3>\n\n\n<p>After the behavior analysis, the next natural step is to enhance the user experience based on insights, conduct experiments, or craft personalized experiences to boost the conversion rate. Utilizing a comprehensive tool that allows you to seamlessly transition from observing behavior to implementing the mentioned campaigns directly from the platform can save time, backend resources, and money. Therefore, aim for a tool that offers more than just standalone behavior analysis capabilities.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"d. Gen-AI based features\" id=\"d-gen-ai-based-features\" data-menu-id=\"d-gen-ai-based-features\" style=\"text-align:left\">d. Gen-AI based features<\/h3>\n\n\n<p>Generative AI is revolutionizing how businesses approach problem-solving, and behavior analysis is no different. Traditional challenges like spending hours on session recordings or manually analyzing survey responses are being addressed with generative AI. For example, platforms like <a href=\"https:\/\/vwo.com\/product-updates\/vwo-ai-in-surveys-to-understand-customers-voice-faster\/\">VWO utilize Gen AI-based surveys<\/a> to summarize survey data and provide actionable suggestions swiftly. Leveraging such tools can help conserve human resources and enhance the accuracy of your CRO efforts.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"e. Pricing model based on unique tracked users\" id=\"e-pricing-model-based-on-unique-tracked-users\" data-menu-id=\"e-pricing-model-based-on-unique-tracked-users\" style=\"text-align:left\"><strong>e. Pricing model based on unique tracked users<\/strong><\/h3>\n\n\n<p>Several tools offer quotas for heatmap reports, session recordings, or other features depending on your chosen plan. However, these pricing models individually count multiple data records, such as recordings or heatmap reports from the same user. This limitation may prevent you from obtaining user behavior data from a wider user base.&nbsp;<\/p>\n\n\n\n<p>It\u2019s preferable to opt for tools that are based on unique users, where the quota is based on unique users rather than data logs. In such cases, multiple data records from the same feature report (heatmap, session recording) are not counted individually, allowing you to gain a broader understanding of user behavior across a wider user base.<\/p>\n\n\n\n<p>The four pointers mentioned above can guide you in selecting a tool that minimizes financial risk, offers comprehensive features, utilizes modern technology, and enables tracking of a broader user base, thereby maximizing the benefits of your behavior analysis efforts.<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Wrapping up\" id=\"wrapping-up\" data-menu-id=\"wrapping-up\" style=\"text-align:left\">Wrapping up<\/h2>\n\n\n<p>With the plethora of options available in the market, it can be a daunting task to choose the right one. However, with our handpicked list of the top ten web user behavior analytics tools, along with their features, pricing, key information, and customer feedback, you can make an informed decision.&nbsp;<\/p>\n\n\n\n<p>One of the standout tools is VWO Insights \u2013 Web, which offers a comprehensive suite of features, including dynamic heatmaps, session recordings, form analytics, and surveys, as well as intuitive dashboards and AI-generated insights. It offers a <a href=\"https:\/\/vwo.com\/blog\/what-do-you-get-with-vwo-free-trial\/\">full-featured free trial<\/a> and offers plans based on unique tracked users monthly. By leveraging the insights provided by such behavior analytics tools, you can optimize your website for maximum conversions and better user engagement.<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Frequently asked questions (FAQs)\" id=\"frequently-asked-questions-faqs\" data-menu-id=\"frequently-asked-questions-faqs\" style=\"text-align:left\">Frequently asked questions (FAQs)<\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1730116039103\"><strong class=\"schema-faq-question\">Q1. What are behavior analytics tools?\u00a0<\/strong> <p class=\"schema-faq-answer\">Behavior analytics tools are tools that analyze user interactions on websites or apps, providing insights into user behavior, preferences, and patterns to optimize user experience and improve conversion rates.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1730117702559\"><strong class=\"schema-faq-question\">Q2. How do behavior analytics tools work?\u00a0<\/strong> <p class=\"schema-faq-answer\">Behavior analytics tools work by collecting and analyzing data from user interactions, such as clicks, scrolls, and page views, to create visual representations of user behavior, helping businesses identify trends and areas for improvement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1730117713922\"><strong class=\"schema-faq-question\">Q3. How do you track user behavior on a website?\u00a0<\/strong> <p class=\"schema-faq-answer\">User behavior on a website can be tracked by implementing tracking codes, heatmaps, and session recordings, enabling businesses to monitor user journeys, identify pain points, and enhance overall site performance.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1730117731630\"><strong class=\"schema-faq-question\">Q4. What are the most popular web user behavior analytics tools?<\/strong> <p class=\"schema-faq-answer\">The most popular web user behavior analytics tools are VWO Insights &#8211; Web, Fullstory, ContentSqaure, Microsoft Clarity, Hotjar, and MouseFlow.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1730117751254\"><strong class=\"schema-faq-question\">Q5. Which tool is used for tracking user behavior?<\/strong> <p class=\"schema-faq-answer\">Behavior analytics tools such as VWO Insights &#8211; Web tracks user behavior by monitoring actions like scrolls, clicks, mouse flow, etc.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1730117772556\"><strong class=\"schema-faq-question\">Q6. What is an example of user behavior analytics?<\/strong> <p class=\"schema-faq-answer\">User behavior analytics, like heatmap reports, offer visual insights into website interaction, displaying where users click or don&#8217;t, aiding in understanding user engagement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1730117791914\"><strong class=\"schema-faq-question\">Q7. What are the types of behavior analysis?<\/strong> <p class=\"schema-faq-answer\">The types of behavior analysis include:<br \/>1. Descriptive Analysis: Summarizes user interactions (e.g., heatmaps, user journey mapping).<br \/>2. Diagnostic Analysis: Identifies causes of behavior (e.g., session recordings, A\/B testing).<br \/>3. Predictive Analysis: Forecasts future actions based on historical data (e.g., funnel analysis, user segmentation).<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1730117818887\"><strong class=\"schema-faq-question\">Q8. What are the behavioral indicators?<\/strong> <p class=\"schema-faq-answer\">Behavioral indicators are measurable actions taken by users on a website, such as click-through rates, time spent on a page, conversion rates, and navigation patterns, which help businesses assess user engagement and the effectiveness of their strategies.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to something as crucial as behavior analysis, finding the perfect tool can feel like a Herculean task. You\u2019re probably knee-deep in research, drowning in a sea of names. Plus, there are stakeholders to please, and you\u2019ve got to be strategic about where you invest your time and resources, especially in the early&#8230;<\/p>\n","protected":false},"author":737,"featured_media":91420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[1862],"tags":[],"feature":[10678],"industry-type":[],"product":[10627],"role":[10632,10641,10640],"region":[],"class_list":["post-91415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visitor-behaviour-analysis","feature-behavior-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Best Behavior Analytics Tools in 2026 | VWO<\/title>\n<meta name=\"description\" content=\"Explore 10 top behavior analytics tools for 2026 with real user reviews. Compare features, pricing, pros &amp; cons to choose the ideal solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Best Behavior Analytics Tools in 2026 | VWO\" \/>\n<meta property=\"og:description\" content=\"Explore 10 top behavior analytics tools for 2026 with real user reviews. Compare features, pricing, pros &amp; cons to choose the ideal solution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vwoofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-30T08:45:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T09:35:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/og-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aastha Trehan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VWO\" \/>\n<meta name=\"twitter:site\" content=\"@VWO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aastha Trehan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/\"},\"author\":{\"name\":\"Aastha Trehan\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/95c6d9ae0e137e8e23a76689292da18b\"},\"headline\":\"10 Best Behavior Analytics Tools for 2026: With Expert Insights to Choose the Perfect Fit\",\"datePublished\":\"2024-10-30T08:45:48+00:00\",\"dateModified\":\"2026-03-27T09:35:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/\"},\"wordCount\":4359,\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg\",\"articleSection\":[\"Visitor Behavior Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/\",\"url\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/\",\"name\":\"10 Best Behavior Analytics Tools in 2026 | VWO\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg\",\"datePublished\":\"2024-10-30T08:45:48+00:00\",\"dateModified\":\"2026-03-27T09:35:07+00:00\",\"description\":\"Explore 10 top behavior analytics tools for 2026 with real user reviews. Compare features, pricing, pros & cons to choose the ideal solution.\",\"breadcrumb\":{\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730116039103\"},{\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117702559\"},{\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117713922\"},{\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117731630\"},{\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117751254\"},{\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117772556\"},{\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117791914\"},{\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117818887\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#primaryimage\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg\",\"width\":2400,\"height\":1400,\"caption\":\"Top 10 Behavior Analytics Tools &amp; Tips To Choose The Perfect Fit\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vwo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visitor Behavior Analytics\",\"item\":\"https:\/\/vwo.com\/blog\/visitor-behaviour-analysis\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"10 Best Behavior Analytics Tools for 2026: With Expert Insights to Choose the Perfect Fit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vwo.com\/blog\/#website\",\"url\":\"https:\/\/vwo.com\/blog\/\",\"name\":\"Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vwo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vwo.com\/blog\/#organization\",\"name\":\"VWO\",\"url\":\"https:\/\/vwo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png\",\"width\":780,\"height\":492,\"caption\":\"VWO\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vwoofficial\/\",\"https:\/\/x.com\/VWO\",\"https:\/\/www.instagram.com\/vwoofficial\/\",\"https:\/\/www.linkedin.com\/company\/vwo\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/95c6d9ae0e137e8e23a76689292da18b\",\"name\":\"Aastha Trehan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2022\/07\/image-10-150x150.png\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2022\/07\/image-10-150x150.png\",\"caption\":\"Aastha Trehan\"},\"description\":\"Hi there, I\u2019m Aastha Trehan, Associate Manager of Content at VWO. I write about CRO, experimentation, user behavior research, personalization, and AI-driven optimization. With over 3 years of experience in marketing, I focus on creating engaging content that resonates with readers and drives meaningful impact. When I\u2019m not working, you\u2019ll find me playing badminton or pickleball, or binge-watching movies.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/aastha-trehan-7b3190283\/\"],\"url\":\"https:\/\/vwo.com\/blog\/author\/aasthatrehan\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730116039103\",\"position\":1,\"url\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730116039103\",\"name\":\"Q1. What are behavior analytics tools?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Behavior analytics tools are tools that analyze user interactions on websites or apps, providing insights into user behavior, preferences, and patterns to optimize user experience and improve conversion rates.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117702559\",\"position\":2,\"url\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117702559\",\"name\":\"Q2. How do behavior analytics tools work?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Behavior analytics tools work by collecting and analyzing data from user interactions, such as clicks, scrolls, and page views, to create visual representations of user behavior, helping businesses identify trends and areas for improvement.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117713922\",\"position\":3,\"url\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117713922\",\"name\":\"Q3. How do you track user behavior on a website?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"User behavior on a website can be tracked by implementing tracking codes, heatmaps, and session recordings, enabling businesses to monitor user journeys, identify pain points, and enhance overall site performance.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117731630\",\"position\":4,\"url\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117731630\",\"name\":\"Q4. What are the most popular web user behavior analytics tools?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The most popular web user behavior analytics tools are VWO Insights - Web, Fullstory, ContentSqaure, Microsoft Clarity, Hotjar, and MouseFlow.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117751254\",\"position\":5,\"url\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117751254\",\"name\":\"Q5. Which tool is used for tracking user behavior?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Behavior analytics tools such as VWO Insights - Web tracks user behavior by monitoring actions like scrolls, clicks, mouse flow, etc.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117772556\",\"position\":6,\"url\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117772556\",\"name\":\"Q6. What is an example of user behavior analytics?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"User behavior analytics, like heatmap reports, offer visual insights into website interaction, displaying where users click or don't, aiding in understanding user engagement.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117791914\",\"position\":7,\"url\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117791914\",\"name\":\"Q7. What are the types of behavior analysis?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The types of behavior analysis include:<br \/>1. Descriptive Analysis: Summarizes user interactions (e.g., heatmaps, user journey mapping).<br \/>2. Diagnostic Analysis: Identifies causes of behavior (e.g., session recordings, A\/B testing).<br \/>3. Predictive Analysis: Forecasts future actions based on historical data (e.g., funnel analysis, user segmentation).\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117818887\",\"position\":8,\"url\":\"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117818887\",\"name\":\"Q8. What are the behavioral indicators?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Behavioral indicators are measurable actions taken by users on a website, such as click-through rates, time spent on a page, conversion rates, and navigation patterns, which help businesses assess user engagement and the effectiveness of their strategies.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Best Behavior Analytics Tools in 2026 | VWO","description":"Explore 10 top behavior analytics tools for 2026 with real user reviews. Compare features, pricing, pros & cons to choose the ideal solution.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/","og_locale":"en_US","og_type":"article","og_title":"10 Best Behavior Analytics Tools in 2026 | VWO","og_description":"Explore 10 top behavior analytics tools for 2026 with real user reviews. Compare features, pricing, pros & cons to choose the ideal solution.","og_url":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/vwoofficial\/","article_published_time":"2024-10-30T08:45:48+00:00","article_modified_time":"2026-03-27T09:35:07+00:00","og_image":[{"width":2400,"height":1260,"url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/og-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg","type":"image\/jpeg"}],"author":"Aastha Trehan","twitter_card":"summary_large_image","twitter_creator":"@VWO","twitter_site":"@VWO","twitter_misc":{"Written by":"Aastha Trehan","Est. reading time":"20 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#article","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/"},"author":{"name":"Aastha Trehan","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/95c6d9ae0e137e8e23a76689292da18b"},"headline":"10 Best Behavior Analytics Tools for 2026: With Expert Insights to Choose the Perfect Fit","datePublished":"2024-10-30T08:45:48+00:00","dateModified":"2026-03-27T09:35:07+00:00","mainEntityOfPage":{"@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/"},"wordCount":4359,"publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"image":{"@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg","articleSection":["Visitor Behavior Analytics"],"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/","url":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/","name":"10 Best Behavior Analytics Tools in 2026 | VWO","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#primaryimage"},"image":{"@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg","datePublished":"2024-10-30T08:45:48+00:00","dateModified":"2026-03-27T09:35:07+00:00","description":"Explore 10 top behavior analytics tools for 2026 with real user reviews. Compare features, pricing, pros & cons to choose the ideal solution.","breadcrumb":{"@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730116039103"},{"@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117702559"},{"@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117713922"},{"@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117731630"},{"@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117751254"},{"@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117772556"},{"@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117791914"},{"@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117818887"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vwo.com\/blog\/behavior-analytics-tools\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2024\/10\/Feature-image-Top-10-Behavior-Analytics-Tools-Tips-to-Choose-the-Perfect-Fit-1.jpg","width":2400,"height":1400,"caption":"Top 10 Behavior Analytics Tools &amp; Tips To Choose The Perfect Fit"},{"@type":"BreadcrumbList","@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vwo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Visitor Behavior Analytics","item":"https:\/\/vwo.com\/blog\/visitor-behaviour-analysis\/"},{"@type":"ListItem","position":3,"name":"10 Best Behavior Analytics Tools for 2026: With Expert Insights to Choose the Perfect Fit"}]},{"@type":"WebSite","@id":"https:\/\/vwo.com\/blog\/#website","url":"https:\/\/vwo.com\/blog\/","name":"Blog","description":"","publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vwo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vwo.com\/blog\/#organization","name":"VWO","url":"https:\/\/vwo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","width":780,"height":492,"caption":"VWO"},"image":{"@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vwoofficial\/","https:\/\/x.com\/VWO","https:\/\/www.instagram.com\/vwoofficial\/","https:\/\/www.linkedin.com\/company\/vwo"]},{"@type":"Person","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/95c6d9ae0e137e8e23a76689292da18b","name":"Aastha Trehan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2022\/07\/image-10-150x150.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2022\/07\/image-10-150x150.png","caption":"Aastha Trehan"},"description":"Hi there, I\u2019m Aastha Trehan, Associate Manager of Content at VWO. I write about CRO, experimentation, user behavior research, personalization, and AI-driven optimization. With over 3 years of experience in marketing, I focus on creating engaging content that resonates with readers and drives meaningful impact. When I\u2019m not working, you\u2019ll find me playing badminton or pickleball, or binge-watching movies.","sameAs":["https:\/\/www.linkedin.com\/in\/aastha-trehan-7b3190283\/"],"url":"https:\/\/vwo.com\/blog\/author\/aasthatrehan\/"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730116039103","position":1,"url":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730116039103","name":"Q1. What are behavior analytics tools?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Behavior analytics tools are tools that analyze user interactions on websites or apps, providing insights into user behavior, preferences, and patterns to optimize user experience and improve conversion rates.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117702559","position":2,"url":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117702559","name":"Q2. How do behavior analytics tools work?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Behavior analytics tools work by collecting and analyzing data from user interactions, such as clicks, scrolls, and page views, to create visual representations of user behavior, helping businesses identify trends and areas for improvement.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117713922","position":3,"url":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117713922","name":"Q3. How do you track user behavior on a website?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"User behavior on a website can be tracked by implementing tracking codes, heatmaps, and session recordings, enabling businesses to monitor user journeys, identify pain points, and enhance overall site performance.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117731630","position":4,"url":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117731630","name":"Q4. What are the most popular web user behavior analytics tools?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The most popular web user behavior analytics tools are VWO Insights - Web, Fullstory, ContentSqaure, Microsoft Clarity, Hotjar, and MouseFlow.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117751254","position":5,"url":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117751254","name":"Q5. Which tool is used for tracking user behavior?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Behavior analytics tools such as VWO Insights - Web tracks user behavior by monitoring actions like scrolls, clicks, mouse flow, etc.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117772556","position":6,"url":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117772556","name":"Q6. What is an example of user behavior analytics?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"User behavior analytics, like heatmap reports, offer visual insights into website interaction, displaying where users click or don't, aiding in understanding user engagement.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117791914","position":7,"url":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117791914","name":"Q7. What are the types of behavior analysis?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The types of behavior analysis include:<br \/>1. Descriptive Analysis: Summarizes user interactions (e.g., heatmaps, user journey mapping).<br \/>2. Diagnostic Analysis: Identifies causes of behavior (e.g., session recordings, A\/B testing).<br \/>3. Predictive Analysis: Forecasts future actions based on historical data (e.g., funnel analysis, user segmentation).","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117818887","position":8,"url":"https:\/\/vwo.com\/blog\/behavior-analytics-tools\/#faq-question-1730117818887","name":"Q8. What are the behavioral indicators?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Behavioral indicators are measurable actions taken by users on a website, such as click-through rates, time spent on a page, conversion rates, and navigation patterns, which help businesses assess user engagement and the effectiveness of their strategies.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/91415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/users\/737"}],"replies":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/comments?post=91415"}],"version-history":[{"count":26,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/91415\/revisions"}],"predecessor-version":[{"id":107411,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/91415\/revisions\/107411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media\/91420"}],"wp:attachment":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media?parent=91415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/categories?post=91415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/tags?post=91415"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/feature?post=91415"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/industry-type?post=91415"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/product?post=91415"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/role?post=91415"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/region?post=91415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}