{"id":87249,"date":"2024-06-06T12:49:15","date_gmt":"2024-06-06T07:19:15","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=87249"},"modified":"2026-02-27T18:01:22","modified_gmt":"2026-02-27T12:31:22","slug":"6-must-watch-webinars-to-improve-website-experience","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/6-must-watch-webinars-to-improve-website-experience\/","title":{"rendered":"Visitor Behavior Analysis – 6 Must-Watch Webinars to Improve Website Experience"},"content":{"rendered":"\n

Digital NRG, a marketing agency based in the UK, discovered that one of its clients was facing poor engagement and low conversions on their landing page. <\/p>\n\n\n\n

Now, there are a lot of factors that can lead to this problem – slow load time, page glitches, poor content quality, bad website experience, and so on.<\/p>\n\n\n\n

However, instead of relying on assumptions, Digital NRG analyzed visitor behavior<\/a> on the landing page with heatmaps and session recordings to understand how visitors were interacting with the page.           <\/p>\n\n\n\n

This approach revealed a significant number of dead clicks above the fold, which prompted the agency to insert an additional CTA button in this section. <\/p>\n\n\n\n

This simple change boosted visitor engagement and led to an increase of 133.8% in the conversion rate<\/a> of the landing page.<\/p>\n\n\n\n

\"Feature<\/figure>\n\n\n

The importance of visitor behavior analysis<\/strong>\u00a0\u00a0\u00a0<\/h2>\n\n\n

When it comes to website optimization, brands often track a few common metrics like bounce rate, percentage of visitor drop-offs, time spent on a page, clicks on CTAs, and so on.  <\/p>\n\n\n\n

However, as we saw in the case of Digital NRG, these metrics fail to reveal the underlying motivations and desires that drive visitor actions. <\/p>\n\n\n\n

This is where behavioral analytics comes into the picture. It is a useful method that involves conducting qualitative research to understand visitor behavior. <\/p>\n\n\n\n

With a good behavioral analytics tool<\/a>, you can observe heatmaps, watch session recordings, create AI-powered surveys, and analyze form interactions to get deeper insights into visitor behavior and build an impactful website experience.<\/p>\n\n\n\n

If you are still unsure about the benefits or implementation, we\u2019ve uncovered some insightful and value-driven VWO Webinars<\/a> that will help you learn more about the importance of visitor behavior analysis.<\/p>\n\n\n

1. Boost conversions with proven behavioral science techniques<\/strong><\/h3>\n\n\n

Link: Bas Wouters’ webinar<\/a><\/h4>\n\n\n\n
\"Bas<\/figure>\n\n\n\n

Understanding your visitors’ behavior, challenges, preferences, and intent is crucial for building an amazing website experience. While there are different ways to go about this, leveraging behavioral science techniques is a smart and effective strategy.<\/p>\n\n\n\n

\"Key
Key behavior design principles
Image source: VWO Webinar<\/figcaption><\/figure>\n\n\n\n

Bas Wouters, Founder of Online Influence Institute, joined VWO for an insightful webinar where he addressed the concept of behavioral science and explained how businesses can use it to boost website conversions.<\/p>\n\n\n\n

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People typically don\u2019t know what influences their behaviors and decisions. You cannot trust what they tell you, at least not 100%. Instead, you must rely on a scientifically proven process to understand how humans make choices.<\/p>\n<\/blockquote>\n\n\n\n

If you are struggling to understand visitor behavior, this webinar offers important techniques, strategies, and practical examples that you can use to connect with your visitors<\/a> and build a personalized experience.<\/p>\n\n\n\n

Why you should watch this webinar  <\/strong><\/h4>\n\n\n\n