{"id":85931,"date":"2024-04-01T11:27:25","date_gmt":"2024-04-01T05:57:25","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=85931"},"modified":"2025-05-03T12:33:29","modified_gmt":"2025-05-03T07:03:29","slug":"on-page-surveys-harness-feedback-for-actionable-changes-with-vwo","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/on-page-surveys-harness-feedback-for-actionable-changes-with-vwo\/","title":{"rendered":"On-page Surveys: Harness Feedback for Actionable Changes with VWO"},"content":{"rendered":"\n

In 2005, Dell faced a crisis when Jeff Jarvis, a regular internet user, publicly criticized its tech support and products. <\/p>\n\n\n\n

This sparked a transformation in Dell’s approach, incorporating customer feedback to improve.<\/p>\n\n\n\n

Today, Dell utilizes surveys extensively, soliciting feedback on innovation and content relevance. This has solidified Dell\u2019s position as one of the top computer brands driven by customer feedback.<\/p>\n\n\n\n

Surveys aren’t merely checkboxes; they’re essential tools for growth-focused brands. <\/p>\n\n\n\n

With VWO Insights – Web<\/a>,  you can harness surveys to understand customer needs. <\/p>\n\n\n\n

This blog explores how to create surveys efficiently to drive innovation and customer-centric improvements. <\/p>\n\n\n\n

Keep reading to learn more.<\/p>\n\n\n

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\"Feature<\/figure>\n<\/div>\n\n\n

So, what exactly are on-page surveys?<\/h2>\n\n\n\n

Surveys are excellent for gathering customer feedback across industries and formats. <\/p>\n\n\n\n

On-page surveys<\/a> are those that are shown on a website. They are qualitative research<\/a> tools for collecting feedback from visitors while they browse websites. They come in various formats, such as pop-ups or embedded forms, and use different question types like multiple-choice or rating scales to gather insights and improve visitor experience.<\/p>\n\n\n\n

What are some benefits of using on-page surveys?<\/h2>\n\n\n\n

Some argue that surveys can be intrusive, and it’s tough to sift through responses. With VWO’s help, you can tackle these challenges and enjoy numerous benefits. Let’s explore the benefits of using on-page surveys.<\/p>\n\n\n\n

Get to know your visitors<\/h3>\n\n\n\n

By understanding who your visitors are, where they come from, and what brought them to your website, you can tailor your content and offerings to better meet their needs. Analyzing visitor demographics, such as age, location, and interests, helps you create targeted marketing campaigns<\/a> and personalized experiences<\/a>.<\/p>\n\n\n\n

\"VWO<\/figure>\n\n\n\n

Discover what they love (and what they don’t)<\/h3>\n\n\n\n

You learn what visitors love and where you can improve your website through survey responses. Understanding why visitors like or dislike something enables you to make informed decisions about website design, content strategy, promotional offers, and more. <\/p>\n\n\n\n

\"VWO<\/figure>\n\n\n\n

Watch how you can use website surveys to gather insights, address challenges, and meet customer satisfaction.<\/p>\n\n\n\n

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