{"id":83509,"date":"2023-10-27T11:47:10","date_gmt":"2023-10-27T06:17:10","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=83509"},"modified":"2025-11-26T15:05:54","modified_gmt":"2025-11-26T09:35:54","slug":"revamp-your-product-page-and-maximize-sales","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/revamp-your-product-page-and-maximize-sales\/","title":{"rendered":"eCommerce A\/B Testing Ideas Part III: Revamp Your Product Page and Maximize Sales"},"content":{"rendered":"\n

The product page is the most crucial page on your eCommerce website. This is where users find pertinent information about the product they want to buy and then decide if they should go ahead with their decision.<\/p>\n\n\n\n

Whether it\u2019s through organic search or paid campaigns, a visitor landing on your product page means they\u2019ve made up their mind about a purchase. If your product page fails to deliver what users are looking for, they might go to some other website or begin browsing on your website again. It\u2019s back to square one for them, you see. <\/p>\n\n\n\n

And as many eCommerce players invest in paid ads to get traffic to product pages, it\u2019s only natural that they want to try every way to get the most out of their investment.<\/p>\n\n\n\n

To guide you in the right direction so you get maximum results, we offer our two cents on product page optimization. In the third blog of our “A\/B testing for eCommerce” series, we go over all the key elements you need to optimize to match users’ mental models and provide a smooth user experience that leads to more conversions. So, continue reading. <\/p>\n\n\n\n

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\"A\/B<\/figure>\n<\/figure>\n\n\n\n

Must-try ideas to revamp your product page<\/h2>\n\n\n\n

Product images<\/h3>\n\n\n\n

Your customers simply expect to see clear and detailed pictures of your products to move ahead in their buying journey. Since online shopping doesn’t allow for the up-close examination of products as in a physical store, you can try and replicate that experience as closely as possible by displaying high-quality images only. <\/p>\n\n\n\n

A funnel analysis showed that 70% of visitors who went to the product page of our Canadian client, Hush Blankets, left without buying anything. <\/p>\n\n\n\n

To boost transactions, the team moved thumbnail images to the left of the main image.  It was hypothesized that this particular change might help save space and allow users to see the images clearly, thereby impacting their buying decisions significantly. <\/p>\n\n\n\n

This change led to a 5.67% rise in visits to the checkout page and a 33.1% increase in the checkout rate. Read the full case study here<\/a>. <\/p>\n\n\n\n

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\"Control<\/figure>\n
Control and Variation<\/figcaption><\/figure>\n\n\n\n

Test idea 1 – Lifestyle and branded product images<\/strong><\/h2>\n\n\n\n

Imagine that out of all the potential reasons for high exit rates on your eCommerce product page<\/a>, you believe that stock product images are the primary culprit. <\/p>\n\n\n\n

Therefore, you create a variation with lifestyle imagery, a zoom-in feature on pictures, and a couple of images that have the benefits of using your mattress written on them. See if this variation improves the add-to-cart rate more than your control, and accordingly implement the winning version.<\/p>\n\n\n\n

With VWO Visual Editor<\/a>, it’s easy to remove, resize, and change images on your website. If you want to show product videos to your visitors, you can add YouTube, Vimeo, and self-hosted videos as well using the Editor. Take a trial and see it for yourself<\/a>! <\/p>\n\n\n\n

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