{"id":76972,"date":"2023-01-22T02:14:43","date_gmt":"2023-01-21T20:44:43","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=76972"},"modified":"2025-12-02T16:11:46","modified_gmt":"2025-12-02T10:41:46","slug":"launching-a-free-plan-of-vwo-testing-a-better-google-optimize","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/launching-a-free-plan-of-vwo-testing-a-better-google-optimize\/","title":{"rendered":"Launching a free VWO Testing plan – the best alternative for Google Optimize users"},"content":{"rendered":"\n

Google recently announced<\/a> its decision to sunset Google Optimize and Optimize 360 by Sept 30, 2023. <\/p>\n\n\n\n

While this news might be disappointing for the numerous users of Google Optimize, the decision in no way thwarts the contribution made by Google Optimize to the CRO industry. By offering a free A\/B testing tool<\/a>, it gave thousands of brands the option to dip their toes in experimentation before they took the full plunge. In the 5 years since Google Optimize was launched, the CRO industry expanded and flourished. For this and more, we would like to thank Google Optimize.<\/p>\n\n\n\n

Download Free: A\/B Testing Guide<\/span><\/a><\/em><\/h2>\n\n\n\n

VWO is one of the world\u2019s leading experimentation platforms that has time and again been instrumental in furthering the interests of the CRO community. Our platform offers best-in-class testing abilities<\/a>, behavior analytics<\/a> with heatmaps<\/a> and session replays, personalization<\/a> options, rollouts<\/a>, as well as an events-driven customer data platform<\/a>, and program management<\/a> capabilities across web, mobile apps, IoT, OTT, server-side code, and APIs. Data-backed testing is something we truly believe in, and have always encouraged companies to incorporate it into their culture. <\/p>\n\n\n\n

With this firm belief in experimentation, and as a 13-year-old company that pioneered \u2018easy A\/B testing<\/a>,\u2019 today, we are launching a free plan for our powerful experimentation platform. We want to extend our support to everyone getting started with experimentation and all the customers and agencies currently using Google Optimize and Google Optimize 360 – so that they can continue their experimentation activities as seamlessly as possible.<\/p>\n\n\n\n

With this in mind, we are launching VWO Testing Starter Plan.<\/strong><\/p>\n\n\n\n

The plan will be free for users for up to 50k tested visitors a month.<\/p>\n\n\n\n

If your optimization needs are bigger, we already have our VWO Testing<\/a> Growth, Pro, and Enterprise plans; we are making these available for Google Optimize customers at a special one-time discount.<\/p>\n\n\n\n

Note: The Starter Plan has been sunset. Users can still use the Free Trial plan<\/a> as usual.<\/em><\/p>\n\n\n\n

What do you get with the VWO Free Trial Plan?<\/strong><\/h2>\n\n\n\n

At VWO, you get the freedom to explore before committing. Your 30-day trial<\/a> gives you full access to all seven capabilities with no limits, no hidden steps, no blockers, just a complete view of how the platform solves real challenges.<\/p>\n\n\n\n

Experimentation works best when every part of the workflow is connected with data at the center, this is exactly how VWO\u2019s capabilities are designed to function as a unified system. The trial lets you use each capability end to end so you can experience how insights, testing, personalization, and rollouts come together to drive measurable outcomes.<\/p>\n\n\n\n

With the VWO Free Trial plan,<\/p>\n\n\n\n