{"id":76570,"date":"2022-11-28T14:03:13","date_gmt":"2022-11-28T08:33:13","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=76570"},"modified":"2025-05-05T14:45:51","modified_gmt":"2025-05-05T09:15:51","slug":"a-b-testing-in-reel-life","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/a-b-testing-in-reel-life\/","title":{"rendered":"A\/B Testing in Reel Life"},"content":{"rendered":"\n

Time flows linearly; at least as far as we know and can comprehend with today\u2019s knowledge and technology. <\/p>\n\n\n\n

But what if we could choose to make time not flow linearly? What if we could jump back and forth, maybe even change the life path we charted? It\u2019s a complex topic, even Rick and Morty keep a \u201cTime Travel Stuff\u201d box behind on Rick\u2019s shelf. <\/p>\n\n\n\n

Download Free: A\/B Testing Guide<\/strong><\/span><\/a><\/em><\/p>\n\n\n\n

\n
\"Illustration<\/figure>\n
Image source: screenrant<\/a><\/figcaption><\/figure>\n\n\n\n

The makers say it\u2019s a complex topic because the possibilities are endless (endless because with time not being linear, there is no end?!).<\/p>\n\n\n\n

At a crossroads in life, if one could see how both or more decisions may pan out, wouldn\u2019t one prefer taking the path that works better for them? That\u2019s what A\/B testing allows you<\/a> – to choose the best path between options. <\/p>\n\n\n\n

However complex, there are a few movies that beautifully explore this topic – essentially, A\/B testing in life decisions. Let\u2019s explore two such masterpieces! <\/p>\n\n\n\n

The Edge of Tomorrow (2014)<\/strong><\/h3>\n\n\n\n
\n
\"The<\/figure>\n
Image source: Netflix<\/a> <\/figcaption><\/figure>\n\n\n\n

An action-packed thriller science fiction cannot go bad if it\u2019s starring Tom Cruise and Emily Blunt. Jack, Tom Cruise\u2019s character, is stuck in a time loop when he wakes from a nap during a flight to the Whitehouse to discuss a resolution for an alien invasion. Every time Jack dies, he starts back at waking up from sleep on his first day of deployment on the war front. It takes a couple of deaths for him to realize that he\u2019s stuck in this time loop.<\/p>\n\n\n\n

As he goes through the same events before dying, he masters every move, but always ends up dying and starting again. The frustration is visible. One thing leads to another and he now knows that the only way out of this time trap is to win the war against the aliens. That\u2019s his quest now!<\/p>\n\n\n\n

He diligently goes through every moment of the day with his collaborator Emily Blunt. They keep dying, but they keep moving forward. One day, Jack reveals that he\u2019s been through a certain set of actions infinite times but Emily Blunt always dies, which leads him to kill himself to start back again. <\/p>\n\n\n\n

Revelation. Maybe the path they\u2019re on is incorrect. Jack tries a new path a couple of times and starts making progress in a completely new way. After many attempts, he realizes this path is incorrect too, and then iterates again. <\/p>\n\n\n\n

He goes through several iterations only to win the war eventually, getting out of the time trap. Or as they conveyed in the movie, maybe he gets out of the trap.<\/p>\n\n\n\n

He A\/B tests options, so much so that he even \u201cpivots\u201d several times. <\/p>\n\n\n\n

Download Free: A\/B Testing Guide<\/strong><\/span><\/a><\/em><\/p>\n\n\n\n

About Time (2013)<\/strong><\/h3>\n\n\n\n
\n
\"About<\/figure>\n
Image source: IMDB<\/a><\/figcaption><\/figure>\n\n\n\n

This is a romantic masterpiece. Tim\u2019s dad reveals a secret on his 21st birthday – men in his family can travel through time. The father has used this superpower to build himself a calm, peaceful, and wholesome life. Tim (played by Domhnall Gleeson) is young, he\u2019s looking for love, but isn\u2019t finding much success. <\/p>\n\n\n\n

With this superpower now realized, he starts using it to woo a girl (Margot Robbie). He keeps going back in time to optimize every minute detail but somehow still ends up being single. <\/p>\n\n\n\n

On one occasion, he meets another girl (played by Rachel McAdams). They fall in love; of course, Tim has used his superpower to impress her. He A\/B tests every action, every moment, every situation, such that he only does what works in his favor, rejecting every other possible scenario. Smart! <\/p>\n\n\n\n

As time goes by, Tim is so satisfied with his wife and life that he sometimes forgets to use his time travel superpower. <\/p>\n\n\n\n

But now and then, he encounters a life situation that forces him to use his superpower. He now knows that there are major consequences to his time travel. He once returns home from his time travel only to see that his daughter is now a son! <\/p>\n\n\n\n

Torn, he asks his father about how he managed to use this superpower. His dad suggests he go through every day of his life twice – once as-is, and once enjoying the special moments. <\/p>\n\n\n\n

Through this process, Tim realizes that it\u2019s so much better to just enjoy the special moments in a day and not keep his superpower as an always-available option. He learns, and he grows! <\/p>\n\n\n\n

A slice of life movie that will fill your heart with emotions. Maybe it\u2019ll make you want to enjoy every moment too, whatever life has to offer. <\/p>\n\n\n\n

Conclusion<\/strong><\/h2>\n\n\n\n

If only we could choose life paths, we would make sure we\u2019re creating ourselves a life that we truly desire. But since we can\u2019t do that, yet, the next best thing is A\/B testing for our brand websites and mobile apps. We will always be growing, correctly, and how! Start your A\/B testing journey<\/a> with VWO now.\u00a0<\/p>\n\n\n\n

Bonus<\/strong>:<\/h2>\n\n\n\n

Here are a few other time travel masterpieces:<\/p>\n\n\n\n

The Time Traveller\u2019s Wife by Audrey Niffenegger<\/strong> [Book] <\/strong><\/h3>\n\n\n\n

Henry suffers from chrono-impairment – a disease that makes him jump through time. This isn\u2019t voluntary though, it\u2019s sudden and largely unpredictable. Stress, happiness, excitement, anything can cause his time jumps. <\/p>\n\n\n\n

The Arrival<\/strong> [Movie]<\/strong><\/h3>\n\n\n\n

There are 12 huge alien vessels all around the world. A communication specialist is assigned to effectively communicate with the aliens.
<\/p>\n\n\n\n

Predestination<\/strong> [Movie]<\/strong><\/h3>\n\n\n\n

A mind-boggling science-fiction time-travel thriller. Watch it several times to understand all the nuances. Gripping. <\/p>\n","protected":false},"excerpt":{"rendered":"

Time flows linearly; at least as far as we know and can comprehend with today\u2019s knowledge and technology.  But what if we could choose to make time not flow linearly? What if we could jump back and forth, maybe even change the life path we charted? It\u2019s a complex topic, even Rick and Morty keep…<\/p>\n","protected":false},"author":359,"featured_media":76585,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10676],"tags":[],"feature":[10540],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-76570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","feature-a-b-testing"],"acf":[],"yoast_head":"\nA\/B Testing in Reel Life | VWO<\/title>\n<meta name=\"description\" content=\"There are a few movies that beautifully explore the topic of A\/B testing in life decisions. 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