{"id":6312,"date":"2013-06-04T19:35:47","date_gmt":"2013-06-04T14:05:47","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=6312"},"modified":"2026-04-10T11:02:26","modified_gmt":"2026-04-10T05:32:26","slug":"easy-ecommerce-conversion-tactics","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/easy-ecommerce-conversion-tactics\/","title":{"rendered":"3 Easy eCommerce Conversion Tactics You Need to Adopt Right Now"},"content":{"rendered":"\n

Innovation in eCommerce is happening at record pace, and as a result, consumers\u2019 expectations are also growing. Users now expect highly optimized experiences<\/a> across the whole website, including product pages, images, videos, checkout process, copy, pricing strategies, and so much more. But these expectations are also an opportunity to outdo your competitors and win the purchase. In fact, conversion rate optimization<\/a> has the power to supercharge your revenues and profitability. But with so much information on the internet, it\u2019s easy to feel overwhelmed about where to get started, or even zero-in on the next change needed to keep your conversion cycle rolling.<\/p>\n\n\n\n

Download Free: Improve Conversions In 60 Days Guide<\/span><\/a><\/em><\/h3>\n\n\n\n

If you\u2019re stuck in such a \u201cwhat next?\u201d dilemma, here\u2019s a quick list of the top three eCommerce tactics you can adopt to boost your conversion rates.<\/p>\n\n\n

1. Add Instagram photos to your website<\/strong><\/h2>\n\n\n

User-generated content<\/a> shared by real people is known to have a positive impact on conversion rates<\/a>. Retailers encourage their fan base to share their pictures flaunting clothes, accessories, shoes, and to use a particular hashtag for easy tracking. This lends immediate credibility and social proof<\/a>, giving people visual cues<\/a> and a good idea about how products will look in real life.<\/p>\n\n\n\n

There are many platforms that can help collect and publish content from various social networking sites on your website. Some even provide analytics to track which images work best, what the trending products are and other actionable data points.<\/p>\n\n\n\n

TechCrunch had this to say<\/a>:<\/p>\n\n\n\n

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During its beta, clients saw an increase between 5 and 7 percent in their conversion rates when they displayed user-generated photos on their site, and click-throughs on the most engaging photos were between 15 and 20 percent. The majority (82 percent) of the latter came from Instagram.<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n

As to where to embed your Instagram feed or photos, it can work on product pages, index pages or even the home page. Testing across different parts of the website<\/a> will enable you to find where it has the most impact for your business.<\/p>\n\n\n

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Image source: Lululemon<\/a>
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2. Track users\u2019 location and tell them if you ship to their country<\/strong><\/h2>\n\n\n

Shipping globally is now not just possible, it\u2019s expected. So your users could be browsing your site from anywhere in the world. Tracking where the user is located and personalizing the experience is an easy way to boost conversion rate. ThreadLess utilizes this amazingly well on their homepage. See how they place the message in a salient (but not intrusive) location on the home page in an interactive tone of voice.<\/p>\n\n\n

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Image source: ThreadLess<\/a>
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This is an awesome add-on to your website if you cater to customers in many countries. If you\u2019re a VWO user, you would know that setting up a location-specific test takes just a few minutes with VWO\u2019s behavioral and geotargeting<\/a> feature.<\/p>\n\n\n