{"id":55974,"date":"2021-01-19T17:39:01","date_gmt":"2021-01-19T12:09:01","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=55974"},"modified":"2025-02-07T11:46:07","modified_gmt":"2025-02-07T06:16:07","slug":"cro-analytics-ace-your-game-examples","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/cro-analytics-ace-your-game-examples\/","title":{"rendered":"CRO Analytics: How Analytics Helps You Ace Your CRO Game (With Examples)"},"content":{"rendered":"\n

Google Analytics (GA) is an essential tool for Conversion Rate Optimization<\/a> as it offers gold-standard data and customer insights that help businesses optimize their websites for better conversions.   <\/p>\n\n\n\n

If you want to think like a CRO analyst and make critical data-backed decisions for your CRO program<\/a>, it\u2019s imperative to have a basic understanding of some crucial aspects of analytics and how its marriage with a set of essential CRO tools<\/a> can shoot up your conversions.<\/p>\n\n\n\n

Download Free: Conversion Rate Optimization Guide<\/span><\/a><\/em><\/h2>\n\n\n\n

Let\u2019s set the foundation of your analytics and CRO journey<\/a> by discussing the first and foremost aspect of it\u2014CRO goals.<\/p>\n\n\n

Tracking goals: Macro and micro conversions<\/h2>\n\n\n

Revenue-generating metrics, such as purchases on an eCommerce site, or sign-ups for a demo on a product website, typically bring in money and have been deemed as priority metrics, also known as macro metrics. Besides these, seasoned CRO practitioners recommend tracking auxiliary metrics that push a buyer to make a purchase or sign-up for a demo. These metrics are called micro conversions<\/a>.<\/p>\n\n\n\n

Practice brevity when it comes to deciding your macro conversions. The more macro conversion goals you have, the less specific you become. It\u2019s a good practice to have no more than two macro conversions, so you can track them effectively and take subsequent decisions based on data and insights to maximize on them. For example, SaaS companies<\/a> have a maximum of two macro conversion goals\u2014free trial and demo request.<\/p>\n\n\n\n

On the other hand, you can track as many micro-conversion goals as critical on your buyer\u2019s journey to accomplish your main macro conversion goal. Newsletter subscriptions, eBook downloads, engagement on specific pages, adding products to cart, etc., are some examples of micro conversion goals. Identify the metrics that move the needle by consistently running A\/B tests<\/a> and keep them rolling until you find the profitable ones.<\/p>\n\n\n\n

\"Cro<\/a><\/figure>\n\n\n\n

There are four critical types of goals that you can track in GA: URLs, duration, pages\/visit, and events. You have to set up your goals in your GA account and start collecting data.<\/p>\n\n\n\n

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