{"id":55068,"date":"2020-11-10T17:55:08","date_gmt":"2020-11-10T12:25:08","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=55068"},"modified":"2025-04-30T17:35:21","modified_gmt":"2025-04-30T12:05:21","slug":"ab-testing-gets-you-promotion","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/ab-testing-gets-you-promotion\/","title":{"rendered":"A\/B Testing Will Get You a Promotion"},"content":{"rendered":"\n

Hi ? I am Paras Chopra<\/a>, founder & chairman of VWO<\/a>. Here is the 5th post in my fortnightly series outlining a new idea or a story <\/a>on experimentation and growth<\/em>. Hope you are finding these useful.<\/p>\n\n\n\n

I was talking to a colleague yesterday, and one of his offhand remarks struck a chord with me. We were chatting about how with A\/B testing<\/a> and experimentation<\/a>, all the effort is upfront, but the reward is often much delayed.<\/p>\n\n\n\n

His point was that while the reward of A\/B testing is uncertain when it comes, it comes with a certificate stating that you\u2019ve made a real and tangible difference to something that your business values.<\/p>\n\n\n\n

Download Free: A\/B Testing Guide<\/span><\/a><\/em><\/h2>\n\n\n\n

See, businesses are not complicated. They\u2019re complex<\/strong>. Complicated problems are those where solutions are hard to find, but they exist. Complex problems are those where no solutions exist because the problem itself keeps changing, often in response to solving the problem.<\/p>\n\n\n\n

Because there\u2019s always so much going on in a typical business, attribution of what is causing what is just impossible. Did the metrics go up or down because the market is up or because you did something? This is impossible to know because, often, even when you\u2019re not doing anything, metrics keep fluctuating by themselves.<\/p>\n\n\n\n

In such a constantly swirling business landscape, the best way to demonstrate that you\u2019re making a real difference to your organization is by A\/B testing.<\/p>\n\n\n\n

Remember: an uncontested proof of value creation is the most predictable way of getting a promotion<\/strong>.<\/p>\n\n\n\n

So if you consider yourself an expert at your job but feel your efforts aren\u2019t appreciated enough, in most cases, that\u2019s not because of company politics or the boss not liking you. We\u2019d like to believe that most organizations aren\u2019t actively trying to hurt themselves by punishing their high performers. Often what\u2019s happening is that the attribution of efforts to rewards in an org isn\u2019t that straightforward.<\/p>\n\n\n\n

But you don\u2019t have to keep your career growth limited because of this. You can take charge of your career by taking charge of the A\/B testing program at your organization (or starting to participate in it actively). You\u2019ll not only be able to objectively demonstrate your expertise but if it\u2019s the case that you\u2019ve been overestimating your abilities, the wake of failed A\/B tests will make you introspect and teach you what no boss or coach can ever teach you.<\/p>\n\n\n\n

Download Free: A\/B Testing Guide<\/span><\/a><\/em><\/h2>\n\n\n\n

So, net-net, as far as personal career growth is concerned, nothing beats A\/B testing<\/strong>. If your A\/B tests win, your impact on the organization becomes as clear as daylight. If your A\/B tests lose, your drive for improving yourself will increase as the harsh truth helps you learn more about your strengths and areas of improvement.<\/p>\n\n\n\n

If you have a story of an A\/B test (or some metric) that got you a promotion, I\u2019d love to know. Send me a note at paras@vwo.com. I read and reply to all emails ?<\/p>\n\n\n\n

\"Us<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

I was talking to a colleague yesterday and one of his offhand remarks struck a chord with me. <\/p>\n","protected":false},"author":14,"featured_media":55780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":3,"footnotes":""},"categories":[10185],"tags":[],"feature":[1852,10526],"industry-type":[],"product":[10626],"role":[10638],"region":[],"class_list":["post-55068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-letters-from-the-founder","feature-ab-testing","feature-experimentation-platform"],"acf":[],"yoast_head":"\nA\/B Testing Will Get You A Promotion | Letters From the Founder | VWO<\/title>\n<meta name=\"description\" content=\"In this post, Paras Chopra, founder & chairman of VWO, shares why nothing can beat A\/B testing as far as your personal career growth is concerned.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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