{"id":54033,"date":"2020-09-03T15:55:15","date_gmt":"2020-09-03T10:25:15","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=54033"},"modified":"2026-03-27T15:10:34","modified_gmt":"2026-03-27T09:40:34","slug":"conversion-rate-marketing","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/conversion-rate-marketing\/","title":{"rendered":"Everything You Need to Know About Conversion Rate Marketing"},"content":{"rendered":"\n

Digital marketing is an indispensable tool for businesses today. It helps many organizations become successful, boast continuous growth, and develop global customer bases. But the percentage of successful businesses is still a single-digit number. Many organizations still don\u2019t understand the exact concept of digital marketing. It\u2019s not just about marketing your products or services on the internet or electronic devices but crafting seamless and frictionless customer experiences and journeys<\/a> that pave the way for higher and repeat conversions.<\/p>\n\n\n\n

Download Free: Conversion Rate Optimization Guide<\/span><\/a><\/em><\/h2>\n\n\n
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From digital marketing to conversion marketing<\/strong><\/h2>\n\n\n

Unlike the efforts of the early 2000s, today\u2019s digital marketing operations are more about creating smart, customer-oriented processes and structures, and developing capabilities that make your brand stand out. <\/p>\n\n\n\n

SEO, PPC advertising, and other similar marketing techniques are critical aspects of any digital marketing program. When coupled with newer CRO marketing<\/a> approaches such as optimization, personalization, and technologies like AI and ML, digital marketing can transform into a growth engine for your business.<\/p>\n\n\n\n

Take Netflix, for example. Founded in 1997, Netflix today has over 200 million paid users spanning 190 counties. While much has to do with the online streaming giant\u2019s constant innovation in its services and using new technologies and algorithms to power its platform, its digital marketing efforts cannot be ignored. Over the past decade, Netflix has spent $1,046.46 million on average on marketing and has $16.6 billion annual revenue. <\/p>\n\n\n\n

Diving into Netflix\u2019s marketing strategies, we understand that the online streaming giant has invested much into search engine optimization, social media marketing, email marketing, augmented and virtual reality content, video marketing, platform optimization, and personalization<\/a>, using machine learning to enhance user experience. But how well has all that marketing activity translated into customers? Well, it\u2019s no surprise that Netflix has an astounding 93% conversion rate on free trials<\/a>. This is incredible, even compared to Amazon Prime Video, which still sits at an impressive 73%.<\/p>\n\n\n

Smart ways to improve your conversion rate<\/strong><\/h2>\n\n\n

There aren\u2019t any silver bullets to increase the conversion rate<\/a> of your business. It\u2019s a process that requires persistence and precision. But, when done well, it does promise incremental growth and revenue gains. Learning from the experience and expertise of market leaders such as Netflix, Amazon, Google, and more, we\u2019ve detailed smart and tactical ways to improve your brand\u2019s conversion rate. <\/p>\n\n\n

1. Optimize landing pages<\/strong><\/strong><\/h3>\n\n\n

Landing pages play a critical role in defining your business\u2019 conversion rate. They aren\u2019t just ordinary pages of your website, rather your brand\u2019s face. They\u2019re where your visitors land and craft their very first impression of your brand. <\/p>\n\n\n\n

Before moving ahead with any other marketing efforts, optimizing your landing pages<\/a> is paramount. Ensure every element of these pages speaks of convenience and paves the way to a seamless customer experience. <\/p>\n\n\n\n

Take, for example, your site\u2019s click-through landing page. The very purpose of the page is to provide your visitors with all the necessary information about your brand offerings, be it a topic, product, service, or an offer that convinces them to enter your conversion funnel. The more precise information you furnish on these pages to guide them to specific, targeted pages, the higher the click-through rate <\/a>will be.<\/p>\n\n\n\n

In the case of a lead capturing landing page<\/a>, ensure your page\/form\u2019s headline is clear and concise, asks for minimal yet essential customer information, and has a CTA prominently visible to the naked eye. <\/p>\n\n\n

2. Test exhaustively to get high conversions\u00a0<\/strong><\/strong><\/h3>\n\n\n

Optimizing your conversion rate marketing efforts requires exhaustive testing because you can\u2019t maximize conversions straight out of the gate. To get closer to perfection and get more customers onboard, A\/B testing your marketing strategies is critical.<\/p>\n\n\n

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A\/B testing<\/a> should be a continuous process. Mentioned below are some important aspects of your site pages that significantly impact your conversion rate. <\/p>\n\n\n\n