{"id":49860,"date":"2020-02-18T18:53:15","date_gmt":"2020-02-18T13:23:15","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=49860"},"modified":"2026-01-12T13:24:25","modified_gmt":"2026-01-12T07:54:25","slug":"heatmap-dashboard","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/","title":{"rendered":"Heatmap Dashboard: What Is It? How to Create One? Explained With Examples"},"content":{"rendered":"\n<p>A heatmap dashboard is a report card-like central repository of all the data collection configurations and settings, options to create and manage views, heatmap reports, and so on. It essentially is the central place where you can <a href=\"https:\/\/vwo.com\/insights\/heatmaps\/\">generate heatmap reports<\/a>, manage heatmap data collection settings, and create and manage views.<\/p>\n\n\n\n<p>For instance, <a href=\"https:\/\/vwo.com\/website-heatmap\/\">website heatmap<\/a> dashboards allow users to access the report for a page and apply segments to look at data for specific visitor groups, and stock index heatmap dashboards allow you to configure the data you want to be plotted on the heatmap based on industry, time\/duration, and so on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/website-heatmap\/#guide-download\"><span style=\"text-decoration: underline\">Download Free: Website Heatmap Guide<\/span><\/a><\/em><\/h3>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Tools and examples of heatmap dashboard\" id=\"tools-and-examples-of-heatmap-dashboard\" data-menu-id=\"tools-and-examples-of-heatmap-dashboard\" style=\"text-align:left\"><strong>Tools and examples of heatmap dashboard<\/strong><\/h2>\n\n\n<p><span style=\"font-weight: 400\">If <a href=\"https:\/\/vwo.com\/blog\/heatmaps-for-different-industries-with-examples\/\">heatmaps<\/a> lacked reporting dashboards, it wouldn\u2019t be possible to leverage one of its most important benefits \u2013 the ability to deep dive into large data sets without having to go through each one of them. A look at some existing heatmap dashboards will give you an idea about their importance:<\/span><\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"VWO Insights\u2019 website heatmap tool\" id=\"vwo-insights-website-heatmap-tool\" data-menu-id=\"vwo-insights-website-heatmap-tool\" style=\"text-align:left\"><strong>VWO Insights\u2019 website heatmap tool\u00a0<\/strong><\/h3>\n\n\n<p>Online businesses get visitors and customers from across the world, falling in different age groups, belonging to different sexes, having different interest areas, different pain points, and so on. So, the data matrix involved is enormous, which, without heatmaps, would warrant the use of the bandwidth of multiple resources, sometimes, hours on end.<a href=\"https:\/\/vwo.com\/insights\/heatmaps\/\">VWO Insights\u2019 website heatmap tool<\/a> helps businesses gather and visualize <a href=\"https:\/\/vwo.com\/visitor-behavior-analysis\/\">visitor behavior<\/a> data. Users can deep dive into the data with its segmentation and targeting capabilities. In addition, VWO\u2019s <a href=\"https:\/\/vwo.com\/tools\/ai-powered-heatmap-generator\/\">free AI-powered heatmap generator<\/a> allows you to predict how visitors interact with your web page. It enables you to gauge bottlenecks based on user experience for you to <a href=\"https:\/\/vwo.com\/testing\/?utm_source=page&amp;utm_medium=website&amp;utm_campaign=interlinking\">take required optimization measures<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Heatmap dashboard example for a website<\/strong><\/h4>\n\n\n\n<p>Let\u2019s look at VWO Insights\u2019 heatmap dashboard to gauge the information and configurations website heatmap dashboards entail.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"222\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/unnamed.jpeg\" alt=\"heatmap dashboard example\" class=\"wp-image-59951\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/unnamed.jpeg 512w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/unnamed.jpeg?tr=w-375 375w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p>VWO\u2019s heatmap dashboard allows you to configure your heatmap\u2019s setting, enables data collection for heatmaps, view the heatmap of the URL you want, view segment-specific data, filter heatmap based on your requirements, and create multiple views.&nbsp;<\/p>\n\n\n\n<p>That\u2019s not all!<\/p>\n\n\n\n<p>The dashboard also lets you stop the heatmap by pausing data collection, clear existing data from the heatmap using the \u2018Flush&nbsp;All Data\u2019 option, and share the report directly from your user account in a single click.<\/p>\n\n\n\n<p>By providing room for so many actions in one single dashboard, <a href=\"https:\/\/vwo.com\/blog\/free-heatmap-tool\/\">heatmap tools<\/a> like VWO Insights\u2019 heatmap eliminate hours of manual effort that would have otherwise gone into doing all of the above.<\/p>\n\n\n\n<p>Watch the video to get an overview of VWO Heatmaps:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-3-2 wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VWO Heatmaps | Overview\" width=\"690\" height=\"518\" src=\"https:\/\/www.youtube.com\/embed\/i1VvNB3n5kM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">VWO Heatmaps | Overview<\/figcaption><\/figure>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"iCharts stock index heatmap tool\" id=\"icharts-stock-index-heatmap-tool\" data-menu-id=\"icharts-stock-index-heatmap-tool\" style=\"text-align:left\"><strong>iCharts stock index heatmap tool<\/strong><\/h3>\n\n\n<p><span style=\"font-weight: 400\">The iCharts free heatmap tool helps stock analysts <a href=\"https:\/\/vwo.com\/blog\/how-to-create-heatmap\/\">create heatmaps<\/a> of current market trends and analyze them with ease.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-heatmap-dashboard-example-for-a-stock-index\"><strong>Heatmap dashboard example for a stock index<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400\">iCharts has a unique variation of the dashboard. On the one hand, on the top of the page, it allows users to customize the heatmap based on the indices and industry you want to visualize in it. You can also choose what trend you want to visualize: whether you want to plot the&nbsp;\u2018Gainers to Losers\u2019 trend or \u2018Major to Minor Moves\u2019. And, on the other hand, on hovering over a data point, a report pops up reflecting the data point\u2019s symbol, full name, sector, and previous close value, current price, and the difference between the two.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"463\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/iCharts-dashboard.gif\" alt=\"GIF on how does a heatmap dashboard work for a stock index\" class=\"wp-image-49883\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.icharts.in\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">iCharts<\/a><br><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400\">As can be seen above, iCharts allows users to view the data they want by allowing them to configure the heatmap, while, at the same time, giving a performance report of each data point. iCharts\u2019 dashboard empowers users to know the performance of each data point in the matrix, draw comparisons, and narrow down on the relevant data points \u2013 all on the same page.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/website-heatmap\/#guide-download\"><span style=\"text-decoration: underline\">Download Free: Website Heatmap Guide<\/span><\/a><\/em><\/h3>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"TheSmallman heatmap excel dashboards tool\" id=\"thesmallman-heatmap-excel-dashboards-tool\" data-menu-id=\"thesmallman-heatmap-excel-dashboards-tool\" style=\"text-align:left\"><strong>TheSmallman heatmap excel dashboards tool<\/strong><\/h3>\n\n\n<p>Thesmallman.com is a lab for Excel ideas that contains information on dashboards, charting, financial modeling, VBA, and training. It also offers various courses on building dashboards for various industries and their use cases.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-heatmap-dashboard-example-for-a-website\"><strong>Heatmap dashboard example for an excel<\/strong><\/h4>\n\n\n\n<p>Excel is a powerful tool for generating heatmaps. TheSmallman has some ready-to-use heatmap dashboard templates and also offers courses on how to build your own excel heatmap dashboard. Look at this dashboard template that can be used for <a href=\"https:\/\/vwo.com\/blog\/create-heatmap-excel\/\">creating Excel heatmaps<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"723\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/USA-Heatmap-dashboad-excel.png\" alt=\"screenshot of the Smallman Heatmap Excel Dashboard tool\" class=\"wp-image-49862\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/USA-Heatmap-dashboad-excel.png 988w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/USA-Heatmap-dashboad-excel.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/USA-Heatmap-dashboad-excel.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/USA-Heatmap-dashboad-excel.png?tr=w-375 375w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.thesmallman.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TheSmallman<\/a><br><\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400\">The above dashboard allows you to change the full heatmap view simply by changing the selection in the dropdown on the left that reads \u2018Avg Salary\u2019. On changing the selection on this dropdown from \u2018Avg Salary\u2019 to \u2018Unemployment\u2019, the map as well as the charts on the right changes accordingly. All you need is to feed in the correct data, and voila:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"982\" height=\"731\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Heatmap-Dashboard-Excel.png\" alt=\"screenshot of the heatmap generated on an example data set of average salary in united states\" class=\"wp-image-49863\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Heatmap-Dashboard-Excel.png 982w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Heatmap-Dashboard-Excel.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Heatmap-Dashboard-Excel.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Heatmap-Dashboard-Excel.png?tr=w-375 375w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.thesmallman.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TheSmallman<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Such a dynamic and well-configured heatmap dashboard empowers businesses to visualize gigantic data matrices on one Excel and also filter and configure data as per requirement.&nbsp;<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Conclusion\" id=\"conclusion\" data-menu-id=\"conclusion\" style=\"text-align:left\"><strong>Conclusion<\/strong><\/h2>\n\n\n<p><span style=\"font-weight: 400\">As can be seen from the above tools and examples of heatmap dashboards,&nbsp;a heatmap is incomplete without a dashboard. If heatmaps solve one pain point for its users, i.e., <a href=\"https:\/\/vwo.com\/blog\/heatmap-visualization\/\">visualizing complex data sets in an easy to consume manner<\/a>, heatmap dashboards solve the flipside of this coin\u2014they make data interpretation and analysis of complex data sets simpler. Heatmap dashboard enables you to configure the data you want to visualize, narrow down and dive deep into data segments that are of high business priority, and draw data-backed conclusions from the same.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"#free-trial\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/End-Banner_Follow-your-visitors-trail-with-heatmap-to-improve-your-conversions-1024x536.png\" alt=\"End Banner Follow Your Visitors Trail With Heatmap To Improve Your Conversions\" class=\"wp-image-60000\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/End-Banner_Follow-your-visitors-trail-with-heatmap-to-improve-your-conversions-1024x536.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/End-Banner_Follow-your-visitors-trail-with-heatmap-to-improve-your-conversions-1024x536.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/End-Banner_Follow-your-visitors-trail-with-heatmap-to-improve-your-conversions-1024x536.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/08\/End-Banner_Follow-your-visitors-trail-with-heatmap-to-improve-your-conversions-1024x536.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"FAQs on heatmap dashboard\" id=\"faqs-on-heatmap-dashboard\" data-menu-id=\"faqs-on-heatmap-dashboard\" style=\"text-align:left\">FAQs on heatmap dashboard<\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1587973572432\"><strong class=\"schema-faq-question\">What is a heatmap dashboard?<\/strong> <p class=\"schema-faq-answer\">A heatmap dashboad is basically a central repository where you can manage the heatmap data collection settings, generate heatmap reports, and create and manage views for various heatmap datapoints.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1587973598300\"><strong class=\"schema-faq-question\">What is the benefit of a heatmap dashboard?<\/strong> <p class=\"schema-faq-answer\">A heatmap dashboard allows you to easily visualize and analyze all your heatmap data in a central location, thereby reducing the manual effort required to do it individually.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>A heatmap dashboard is a report card-like central repository of all the data collection configurations and settings, options to create and manage views, heatmap reports, and so on. It essentially is the central place where you can generate heatmap reports, manage heatmap data collection settings, and create and manage views. For instance, website heatmap dashboards&#8230;<\/p>\n","protected":false},"author":167,"featured_media":56289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":5,"footnotes":""},"categories":[1855,1856],"tags":[],"feature":[10526,1858],"industry-type":[],"product":[10627],"role":[10632,10634,10640],"region":[],"class_list":["post-49860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-engagement","category-usability-testing","feature-experimentation-platform","feature-website-heatmap"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heatmap Dashboard: What is it? How To Create? [Examples] | VWO<\/title>\n<meta name=\"description\" content=\"In this post, learn what is a heatmap dashboard, how you can create one for your specific industry, explained with an example.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heatmap Dashboard: What is it? How To Create? [Examples] | VWO\" \/>\n<meta property=\"og:description\" content=\"In this post, learn what is a heatmap dashboard, how you can create one for your specific industry, explained with an example.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vwoofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-18T13:23:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T07:54:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/OG-image_Heatmap-Dashboard.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shanaz Khan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VWO\" \/>\n<meta name=\"twitter:site\" content=\"@VWO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shanaz Khan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/\"},\"author\":{\"name\":\"Shanaz Khan\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/a4e7e8c36f2596e7ba624ac6c8ea0f95\"},\"headline\":\"Heatmap Dashboard: What Is It? How to Create One? Explained With Examples\",\"datePublished\":\"2020-02-18T13:23:15+00:00\",\"dateModified\":\"2026-01-12T07:54:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/\"},\"wordCount\":1010,\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Heatmap-Dashboard.png\",\"articleSection\":[\"Customer Engagement\",\"Usability Testing\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/\",\"url\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/\",\"name\":\"Heatmap Dashboard: What is it? How To Create? [Examples] | VWO\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Heatmap-Dashboard.png\",\"datePublished\":\"2020-02-18T13:23:15+00:00\",\"dateModified\":\"2026-01-12T07:54:25+00:00\",\"description\":\"In this post, learn what is a heatmap dashboard, how you can create one for your specific industry, explained with an example.\",\"breadcrumb\":{\"@id\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#faq-question-1587973572432\"},{\"@id\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#faq-question-1587973598300\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#primaryimage\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Heatmap-Dashboard.png\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Heatmap-Dashboard.png\",\"width\":2400,\"height\":1400,\"caption\":\"Heatmap Dashboard: What is it? How To Create One? Explained with Examples\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vwo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Engagement\",\"item\":\"https:\/\/vwo.com\/blog\/customer-engagement\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Heatmap Dashboard: What Is It? How to Create One? Explained With Examples\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vwo.com\/blog\/#website\",\"url\":\"https:\/\/vwo.com\/blog\/\",\"name\":\"Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vwo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vwo.com\/blog\/#organization\",\"name\":\"VWO\",\"url\":\"https:\/\/vwo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png\",\"width\":780,\"height\":492,\"caption\":\"VWO\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vwoofficial\/\",\"https:\/\/x.com\/VWO\",\"https:\/\/www.instagram.com\/vwoofficial\/\",\"https:\/\/www.linkedin.com\/company\/vwo\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/a4e7e8c36f2596e7ba624ac6c8ea0f95\",\"name\":\"Shanaz Khan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/02\/20180307_142155-min-96x96.jpg\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/02\/20180307_142155-min-96x96.jpg\",\"caption\":\"Shanaz Khan\"},\"description\":\"Hailing from a humanities background, I stumbled into the world of products that scream innovation and the world of marketing. A Product Marketer on the weekdays, on weekends, I'm a curious kid who wants to learn and do everything from painting to carpentry and cooking. A travel enthusiast to the core, I often find myself escaping to the hills, looking for the quietest spots with breathtaking views.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/shanaz-khan-564b1912a\/\"],\"url\":\"https:\/\/vwo.com\/blog\/author\/shanazkhan\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#faq-question-1587973572432\",\"position\":1,\"url\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#faq-question-1587973572432\",\"name\":\"What is a heatmap dashboard?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A heatmap dashboad is basically a central repository where you can manage the heatmap data collection settings, generate heatmap reports, and create and manage views for various heatmap datapoints.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#faq-question-1587973598300\",\"position\":2,\"url\":\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#faq-question-1587973598300\",\"name\":\"What is the benefit of a heatmap dashboard?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A heatmap dashboard allows you to easily visualize and analyze all your heatmap data in a central location, thereby reducing the manual effort required to do it individually.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Heatmap Dashboard: What is it? How To Create? [Examples] | VWO","description":"In this post, learn what is a heatmap dashboard, how you can create one for your specific industry, explained with an example.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/","og_locale":"en_US","og_type":"article","og_title":"Heatmap Dashboard: What is it? How To Create? [Examples] | VWO","og_description":"In this post, learn what is a heatmap dashboard, how you can create one for your specific industry, explained with an example.","og_url":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/vwoofficial\/","article_published_time":"2020-02-18T13:23:15+00:00","article_modified_time":"2026-01-12T07:54:25+00:00","og_image":[{"width":2400,"height":1260,"url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/OG-image_Heatmap-Dashboard.png","type":"image\/png"}],"author":"Shanaz Khan","twitter_card":"summary_large_image","twitter_creator":"@VWO","twitter_site":"@VWO","twitter_misc":{"Written by":"Shanaz Khan","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#article","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/"},"author":{"name":"Shanaz Khan","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/a4e7e8c36f2596e7ba624ac6c8ea0f95"},"headline":"Heatmap Dashboard: What Is It? How to Create One? Explained With Examples","datePublished":"2020-02-18T13:23:15+00:00","dateModified":"2026-01-12T07:54:25+00:00","mainEntityOfPage":{"@id":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/"},"wordCount":1010,"publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"image":{"@id":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Heatmap-Dashboard.png","articleSection":["Customer Engagement","Usability Testing"],"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/","url":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/","name":"Heatmap Dashboard: What is it? How To Create? [Examples] | VWO","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#primaryimage"},"image":{"@id":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Heatmap-Dashboard.png","datePublished":"2020-02-18T13:23:15+00:00","dateModified":"2026-01-12T07:54:25+00:00","description":"In this post, learn what is a heatmap dashboard, how you can create one for your specific industry, explained with an example.","breadcrumb":{"@id":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#faq-question-1587973572432"},{"@id":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#faq-question-1587973598300"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vwo.com\/blog\/heatmap-dashboard\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Heatmap-Dashboard.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Heatmap-Dashboard.png","width":2400,"height":1400,"caption":"Heatmap Dashboard: What is it? How To Create One? Explained with Examples"},{"@type":"BreadcrumbList","@id":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vwo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Customer Engagement","item":"https:\/\/vwo.com\/blog\/customer-engagement\/"},{"@type":"ListItem","position":3,"name":"Heatmap Dashboard: What Is It? How to Create One? Explained With Examples"}]},{"@type":"WebSite","@id":"https:\/\/vwo.com\/blog\/#website","url":"https:\/\/vwo.com\/blog\/","name":"Blog","description":"","publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vwo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vwo.com\/blog\/#organization","name":"VWO","url":"https:\/\/vwo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","width":780,"height":492,"caption":"VWO"},"image":{"@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vwoofficial\/","https:\/\/x.com\/VWO","https:\/\/www.instagram.com\/vwoofficial\/","https:\/\/www.linkedin.com\/company\/vwo"]},{"@type":"Person","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/a4e7e8c36f2596e7ba624ac6c8ea0f95","name":"Shanaz Khan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/02\/20180307_142155-min-96x96.jpg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/02\/20180307_142155-min-96x96.jpg","caption":"Shanaz Khan"},"description":"Hailing from a humanities background, I stumbled into the world of products that scream innovation and the world of marketing. A Product Marketer on the weekdays, on weekends, I'm a curious kid who wants to learn and do everything from painting to carpentry and cooking. A travel enthusiast to the core, I often find myself escaping to the hills, looking for the quietest spots with breathtaking views.","sameAs":["https:\/\/www.linkedin.com\/in\/shanaz-khan-564b1912a\/"],"url":"https:\/\/vwo.com\/blog\/author\/shanazkhan\/"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#faq-question-1587973572432","position":1,"url":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#faq-question-1587973572432","name":"What is a heatmap dashboard?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A heatmap dashboad is basically a central repository where you can manage the heatmap data collection settings, generate heatmap reports, and create and manage views for various heatmap datapoints.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#faq-question-1587973598300","position":2,"url":"https:\/\/vwo.com\/blog\/heatmap-dashboard\/#faq-question-1587973598300","name":"What is the benefit of a heatmap dashboard?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A heatmap dashboard allows you to easily visualize and analyze all your heatmap data in a central location, thereby reducing the manual effort required to do it individually.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/49860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/users\/167"}],"replies":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/comments?post=49860"}],"version-history":[{"count":54,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/49860\/revisions"}],"predecessor-version":[{"id":104498,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/49860\/revisions\/104498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media\/56289"}],"wp:attachment":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media?parent=49860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/categories?post=49860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/tags?post=49860"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/feature?post=49860"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/industry-type?post=49860"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/product?post=49860"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/role?post=49860"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/region?post=49860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}