{"id":49749,"date":"2020-02-13T17:50:34","date_gmt":"2020-02-13T12:20:34","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=49749"},"modified":"2025-04-30T15:46:08","modified_gmt":"2025-04-30T10:16:08","slug":"google-maps-heatmap","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/","title":{"rendered":"Google Maps Heatmap &#8211; How to Visualize Your Location History"},"content":{"rendered":"\n<p>Google has expanded its operations into almost all facets of everyday life &#8211; search engine, software, mobile, travel, entertainment and so on.&nbsp;<\/p>\n\n\n\n<p>One of Google\u2019s most useful products is its location service, Google Maps. Let alone billions of people worldwide using it to get from point A to point B, the operation of businesses like Uber and Lyft completely rely upon Google\u2019s location service.&nbsp;<\/p>\n\n\n\n<p>Google Maps tracks and stores data on literally every step you take, if the location services or GPS is enabled on the device. This location history data can then be used to visualize the number of location points and pins you visit over a period of time. The <a href=\"https:\/\/vwo.com\/website-heatmap\/\">heatmap<\/a> thus generated is referred to as a Google Maps Heatmap.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/website-heatmap\/#guide-download\"><span style=\"text-decoration: underline\">Download Free: Website Heatmap Guide<\/span><\/a><\/em><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"#free-trial\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"298\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2-1.png\" alt=\"Blog Banner Google Maps Heatmap How To Visualize Your Location History\" class=\"wp-image-59081\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2-1.png 2400w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2-1.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2-1.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2-1.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2-1.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2-1.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2-1.png?tr=w-375 375w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n<\/div>\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Create your own Google Maps heatmap in 3 simple steps\" id=\"create-your-own-google-maps-heatmap-in-3-simple-steps\" data-menu-id=\"create-your-own-google-maps-heatmap-in-3-simple-steps\" style=\"text-align:left\"><strong>Create your own Google Maps heatmap in 3 simple steps<\/strong><\/h2>\n\n\n<p>It is fairly simple to overlay your own Google Maps heatmap as there are many APIs and <a href=\"https:\/\/vwo.com\/blog\/free-heatmap-tool\/\">tools available on the internet that you can use to generate this type of heatmap<\/a>.<\/p>\n\n\n\n<p>These tools use the location history saved on Google\u2019s cloud from your Google account and help create a heatmap of literally every place and location visited by a user.&nbsp;<\/p>\n\n\n\n<p>Here is how to create a Google Maps heatmap of your location history data using a tool called Location History Visualizer:<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Step 1: Select data to be included\" id=\"step-1-select-data-to-be-included\" data-menu-id=\"step-1-select-data-to-be-included\" style=\"text-align:left\"><strong>Step 1: Select data to be included<\/strong><\/h3>\n\n\n<p>Head to <a href=\"https:\/\/takeout.google.com\/settings\/takeout\/\">Google Takeout<\/a> to download your location history data. The Google Takeout page has a list of data that you can choose to export. On the page, deselect all then scroll down and select \u2018Location History.\u2019<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"439\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Google-Takeout-Location-History-.png\" alt=\"screenshot of selecting Location History from Google Takeout\" class=\"wp-image-49750\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Google-Takeout-Location-History-.png 624w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Google-Takeout-Location-History-.png?tr=w-375 375w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/takeout.google.com\/\">Google Takeout<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>After selecting \u2018Location History,\u2019 scroll to the bottom of the page and click next. After clicking next, you will be taken to the second step.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Step 2: Download data\" id=\"step-2-download-data\" data-menu-id=\"step-2-download-data\" style=\"text-align:left\"><strong>Step 2: Download data<\/strong><\/h3>\n\n\n<p>In the second step, Google Takeout allows you to configure the delivery method, file type &amp; size, and frequency.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"633\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Google-Takeout-Configuration.png\" alt=\"screenshot of the Step 2 in Google Takeout for configuring the delivery method\" class=\"wp-image-49751\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Google-Takeout-Configuration.png 494w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Google-Takeout-Configuration.png?tr=w-375 375w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/figure>\n<\/div>\n\n\n<p>After configuring the delivery method, file type &amp; size, and frequency, click on \u2018Create Export.\u2019 Google Takeout will then process your Google Maps data and create an export. The time taken to create the export depends on the amount of data involved &#8211; it usually takes seconds but can take longer if exporting more data. Google Takeout sends an email to the corresponding Google account as soon as the export creation is completed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"203\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Google-takeout-export-creation.png\" alt=\"screenshot of the Export progress dialogue box in Google Takeout\" class=\"wp-image-49752\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Google-takeout-export-creation.png 554w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Google-takeout-export-creation.png?tr=w-375 375w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/figure>\n<\/div>\n\n\n<p>Once the export is created, click on the download button. A zipped file will be downloaded to your device.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"119\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Downloaded-export-Google-takeout.png\" alt=\"screenshot of the next step involving Download button in the Google Takeout\" class=\"wp-image-49753\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Downloaded-export-Google-takeout.png 506w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Downloaded-export-Google-takeout.png?tr=w-375 375w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"#free-trial\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"298\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png\" alt=\"Blog Banner Google Maps Heatmap How To Visualize Your Location History\" class=\"wp-image-59064\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png 2400w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Blog-Banner_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png?tr=w-375 375w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/website-heatmap\/#guide-download\"><span style=\"text-decoration: underline\">Download Free: Website Heatmap Guide<\/span><\/a><\/em><\/h3>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Step 3: Leverage location history visualizer, and voil\u00e0!\" id=\"step-3-leverage-location-history-visualizer-and-voila\" data-menu-id=\"step-3-leverage-location-history-visualizer-and-voila\" style=\"text-align:left\"><strong>Step 3: Leverage location history visualizer, and voil\u00e0!<\/strong><\/h3>\n\n\n<p>There are many free heatmap generators online, one of which is <a href=\"https:\/\/locationhistoryvisualizer.com\/heatmap\/\">Location History Visualizer<\/a>. Unzip the downloaded zipped file and open the folder named \u2018Location History.\u2019 Drag and drop the JSON file in the folder onto Location History Visualizer\u2019s free-to-use heatmap generator.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"497\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/location-history-visualizer-heatmap.gif\" alt=\"GIF highlighting the steps involved in generating heatmap from Location History Visualizer tool\" class=\"wp-image-49755\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/locationhistoryvisualizer.com\/heatmap\/\">Location History Visualizer<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Location History Visualizer will take time to create your Google Maps heatmap based on the intensity of data points it has to plot \u2013 the higher the intensity, the longer it takes. And without any technical to-and-fro, a heatmap of your entire location history will be on your screen, with all the data points on a map. The heatmap generated looks something like the heatmap below:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"380\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/location-history-visualizer-final-heatmap.jpeg\" alt=\"heatmap generated based on the Google Maps location based history data\" class=\"wp-image-49754\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/location-history-visualizer-final-heatmap.jpeg 606w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/location-history-visualizer-final-heatmap.jpeg?tr=w-375 375w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.producthunt.com\/posts\/location-history-visualizer\">Product Hunt<\/a><br> <\/figcaption><\/figure>\n<\/div>\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Heatmaps: powerful, not just interesting\" id=\"heatmaps-powerful-not-just-interesting\" data-menu-id=\"heatmaps-powerful-not-just-interesting\" style=\"text-align:left\">Heatmaps: powerful, not just interesting<\/h2>\n\n\n<p>Heatmaps are a powerful way to visualize data that would otherwise be difficult to interpret or gain insight from. They can be interesting on a personal level as the above Location History example shows and can also be used in a business context to learn from your customers and website traffic.&nbsp;<a href=\"https:\/\/vwo.com\/insights\/heatmaps\/\">VWO Heatmaps<\/a> can help your business drive more sales by understanding how website visitors are behaving on your website and <a href=\"https:\/\/vwo.com\/testing\/?utm_source=page&amp;utm_medium=website&amp;utm_campaign=interlinking\">optimizing to increase conversion rates<\/a>.<\/p>\n\n\n\n<p>Watch the video to learn more about heatmaps and <a href=\"https:\/\/vwo.com\/blog\/heatmap-dashboard\/\">heatmap reports<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=DUsM6ixEnLE\n<\/div><figcaption class=\"wp-element-caption\">Introduction to Heatmaps and Heatmap Reports<\/figcaption><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"#free-trial\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1256\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Banner-Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2.png\" alt=\"Banner Google Maps Heatmap How To Visualize Your Location History 2\" class=\"wp-image-59067\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Banner-Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2.png 2400w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Banner-Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Banner-Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Banner-Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Banner-Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Banner-Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/06\/Banner-Google-Maps-Heatmap-How-to-Visualize-Your-Location-History-2.png?tr=w-375 375w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n<\/div>\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"FAQs on Google Maps Heatmap\" id=\"faqs-on-google-maps-heatmap\" data-menu-id=\"faqs-on-google-maps-heatmap\" style=\"text-align:left\">Frequently asked questions (FAQs)<\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1587975459610\"><strong class=\"schema-faq-question\">Q1. What is a Google Maps heatmap?<\/strong> <p class=\"schema-faq-answer\">Google Maps heatmap is a visualization of your location history, i.e., it is a heatmap of all the places you have visited in the past on Google Maps. Red is used to denote places visited more often and green is used to denote less frequented places.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1587975493507\"><strong class=\"schema-faq-question\">Q2. How to create a heatmap using Google Maps?<\/strong> <p class=\"schema-faq-answer\">Creating a Google Maps heatmap takes 3 simple steps: Location data selection, data download and using a location history visualizer.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google has expanded its operations into almost all facets of everyday life &#8211; search engine, software, mobile, travel, entertainment and so on.&nbsp; One of Google\u2019s most useful products is its location service, Google Maps. Let alone billions of people worldwide using it to get from point A to point B, the operation of businesses like&#8230;<\/p>\n","protected":false},"author":167,"featured_media":57774,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":3,"footnotes":""},"categories":[1862],"tags":[],"feature":[10526,1858],"industry-type":[],"product":[10627],"role":[10632,10640],"region":[],"class_list":["post-49749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visitor-behaviour-analysis","feature-experimentation-platform","feature-website-heatmap"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Maps Heatmap- How To Visualize Location History | VWO<\/title>\n<meta name=\"description\" content=\"Learn how you can generate Google Maps heatmap based on your location history data, to visualize the number of location points you visited.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Maps Heatmap- How To Visualize Location History | VWO\" \/>\n<meta property=\"og:description\" content=\"Learn how you can generate Google Maps heatmap based on your location history data, to visualize the number of location points you visited.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vwoofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-13T12:20:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T10:16:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/OG-image_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shanaz Khan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VWO\" \/>\n<meta name=\"twitter:site\" content=\"@VWO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shanaz Khan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/\"},\"author\":{\"name\":\"Shanaz Khan\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/a4e7e8c36f2596e7ba624ac6c8ea0f95\"},\"headline\":\"Google Maps Heatmap &#8211; How to Visualize Your Location History\",\"datePublished\":\"2020-02-13T12:20:34+00:00\",\"dateModified\":\"2025-04-30T10:16:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/\"},\"wordCount\":745,\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png\",\"articleSection\":[\"Visitor Behavior Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/\",\"url\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/\",\"name\":\"Google Maps Heatmap- How To Visualize Location History | VWO\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png\",\"datePublished\":\"2020-02-13T12:20:34+00:00\",\"dateModified\":\"2025-04-30T10:16:08+00:00\",\"description\":\"Learn how you can generate Google Maps heatmap based on your location history data, to visualize the number of location points you visited.\",\"breadcrumb\":{\"@id\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#faq-question-1587975459610\"},{\"@id\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#faq-question-1587975493507\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#primaryimage\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png\",\"width\":1200,\"height\":700,\"caption\":\"Google Maps Heatmap How To Visualize Your Location History\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vwo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visitor Behavior Analytics\",\"item\":\"https:\/\/vwo.com\/blog\/visitor-behaviour-analysis\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Maps Heatmap &#8211; How to Visualize Your Location History\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vwo.com\/blog\/#website\",\"url\":\"https:\/\/vwo.com\/blog\/\",\"name\":\"Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vwo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vwo.com\/blog\/#organization\",\"name\":\"VWO\",\"url\":\"https:\/\/vwo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png\",\"width\":780,\"height\":492,\"caption\":\"VWO\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vwoofficial\/\",\"https:\/\/x.com\/VWO\",\"https:\/\/www.instagram.com\/vwoofficial\/\",\"https:\/\/www.linkedin.com\/company\/vwo\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/a4e7e8c36f2596e7ba624ac6c8ea0f95\",\"name\":\"Shanaz Khan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/02\/20180307_142155-min-96x96.jpg\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/02\/20180307_142155-min-96x96.jpg\",\"caption\":\"Shanaz Khan\"},\"description\":\"Hailing from a humanities background, I stumbled into the world of products that scream innovation and the world of marketing. A Product Marketer on the weekdays, on weekends, I'm a curious kid who wants to learn and do everything from painting to carpentry and cooking. A travel enthusiast to the core, I often find myself escaping to the hills, looking for the quietest spots with breathtaking views.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/shanaz-khan-564b1912a\/\"],\"url\":\"https:\/\/vwo.com\/blog\/author\/shanazkhan\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#faq-question-1587975459610\",\"position\":1,\"url\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#faq-question-1587975459610\",\"name\":\"Q1. What is a Google Maps heatmap?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google Maps heatmap is a visualization of your location history, i.e., it is a heatmap of all the places you have visited in the past on Google Maps. Red is used to denote places visited more often and green is used to denote less frequented places.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#faq-question-1587975493507\",\"position\":2,\"url\":\"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#faq-question-1587975493507\",\"name\":\"Q2. How to create a heatmap using Google Maps?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Creating a Google Maps heatmap takes 3 simple steps: Location data selection, data download and using a location history visualizer.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Maps Heatmap- How To Visualize Location History | VWO","description":"Learn how you can generate Google Maps heatmap based on your location history data, to visualize the number of location points you visited.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/","og_locale":"en_US","og_type":"article","og_title":"Google Maps Heatmap- How To Visualize Location History | VWO","og_description":"Learn how you can generate Google Maps heatmap based on your location history data, to visualize the number of location points you visited.","og_url":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/vwoofficial\/","article_published_time":"2020-02-13T12:20:34+00:00","article_modified_time":"2025-04-30T10:16:08+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/OG-image_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png","type":"image\/png"}],"author":"Shanaz Khan","twitter_card":"summary_large_image","twitter_creator":"@VWO","twitter_site":"@VWO","twitter_misc":{"Written by":"Shanaz Khan","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#article","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/"},"author":{"name":"Shanaz Khan","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/a4e7e8c36f2596e7ba624ac6c8ea0f95"},"headline":"Google Maps Heatmap &#8211; How to Visualize Your Location History","datePublished":"2020-02-13T12:20:34+00:00","dateModified":"2025-04-30T10:16:08+00:00","mainEntityOfPage":{"@id":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/"},"wordCount":745,"publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"image":{"@id":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png","articleSection":["Visitor Behavior Analytics"],"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/","url":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/","name":"Google Maps Heatmap- How To Visualize Location History | VWO","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#primaryimage"},"image":{"@id":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png","datePublished":"2020-02-13T12:20:34+00:00","dateModified":"2025-04-30T10:16:08+00:00","description":"Learn how you can generate Google Maps heatmap based on your location history data, to visualize the number of location points you visited.","breadcrumb":{"@id":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#faq-question-1587975459610"},{"@id":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#faq-question-1587975493507"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vwo.com\/blog\/google-maps-heatmap\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/02\/Feature-image_Google-Maps-Heatmap-How-to-Visualize-Your-Location-History.png","width":1200,"height":700,"caption":"Google Maps Heatmap How To Visualize Your Location History"},{"@type":"BreadcrumbList","@id":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vwo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Visitor Behavior Analytics","item":"https:\/\/vwo.com\/blog\/visitor-behaviour-analysis\/"},{"@type":"ListItem","position":3,"name":"Google Maps Heatmap &#8211; How to Visualize Your Location History"}]},{"@type":"WebSite","@id":"https:\/\/vwo.com\/blog\/#website","url":"https:\/\/vwo.com\/blog\/","name":"Blog","description":"","publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vwo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vwo.com\/blog\/#organization","name":"VWO","url":"https:\/\/vwo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","width":780,"height":492,"caption":"VWO"},"image":{"@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vwoofficial\/","https:\/\/x.com\/VWO","https:\/\/www.instagram.com\/vwoofficial\/","https:\/\/www.linkedin.com\/company\/vwo"]},{"@type":"Person","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/a4e7e8c36f2596e7ba624ac6c8ea0f95","name":"Shanaz Khan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/02\/20180307_142155-min-96x96.jpg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/02\/20180307_142155-min-96x96.jpg","caption":"Shanaz Khan"},"description":"Hailing from a humanities background, I stumbled into the world of products that scream innovation and the world of marketing. A Product Marketer on the weekdays, on weekends, I'm a curious kid who wants to learn and do everything from painting to carpentry and cooking. A travel enthusiast to the core, I often find myself escaping to the hills, looking for the quietest spots with breathtaking views.","sameAs":["https:\/\/www.linkedin.com\/in\/shanaz-khan-564b1912a\/"],"url":"https:\/\/vwo.com\/blog\/author\/shanazkhan\/"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#faq-question-1587975459610","position":1,"url":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#faq-question-1587975459610","name":"Q1. What is a Google Maps heatmap?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google Maps heatmap is a visualization of your location history, i.e., it is a heatmap of all the places you have visited in the past on Google Maps. Red is used to denote places visited more often and green is used to denote less frequented places.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#faq-question-1587975493507","position":2,"url":"https:\/\/vwo.com\/blog\/google-maps-heatmap\/#faq-question-1587975493507","name":"Q2. How to create a heatmap using Google Maps?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Creating a Google Maps heatmap takes 3 simple steps: Location data selection, data download and using a location history visualizer.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/49749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/users\/167"}],"replies":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/comments?post=49749"}],"version-history":[{"count":60,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/49749\/revisions"}],"predecessor-version":[{"id":95690,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/49749\/revisions\/95690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media\/57774"}],"wp:attachment":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media?parent=49749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/categories?post=49749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/tags?post=49749"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/feature?post=49749"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/industry-type?post=49749"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/product?post=49749"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/role?post=49749"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/region?post=49749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}