{"id":491,"date":"2010-06-15T15:07:51","date_gmt":"2010-06-15T09:37:51","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=491"},"modified":"2025-05-06T09:58:08","modified_gmt":"2025-05-06T04:28:08","slug":"consolidated-clickmaps-and-heatmaps-a-new-method-for-analyzing-visitor-activity","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/consolidated-clickmaps-and-heatmaps-a-new-method-for-analyzing-visitor-activity\/","title":{"rendered":"Consolidated clickmaps and heatmaps: a new method for analyzing visitor activity"},"content":{"rendered":"\n

We had launched clickmaps and heatmaps<\/a> for A\/B tests recently in VWO. Since then it has become the most popular feature amongst our users. We aren\u2019t surprised by the success of this new feature because it gives a new angle to A\/B test results. While you can always get information about conversion rate, bounce rate, and other hard<\/em> metrics from standard reports, visualizing \u201chotspots\u201d on a page has a charm of its own.<\/p>\n\n\n\n

Download Free: Website Heatmap Guide<\/em><\/span><\/a><\/h2>\n\n\n\n

Based on feedback from a user, we rolled out a new minor feature: consolidated clickmaps. Unlike traditional clickmaps, which show results only for a particular page, this new feature will aggregate click activity on ALL your website pages to show which parts get the most clicks. This is useful if you have a website that has a common template\/theme across different pages (e.g. header, footer, sidebar, product box, etc.). Using consolidated clickmaps, you will be able to see statistics for elements common to your website.<\/p>\n\n\n\n

This feature came in handy when I analyzed visitor activity on my blog. All I had to do was to enter a URL pattern (*\/\/https:\/\/www.paraschopra.com\/blog\\\\*) which instructed VWO to generate a consolidated heatmap for all blog posts (technical detail: VWO combined heatmap data for all pages matching the URL pattern; * matches anything and that\u2019s why the entered URL pattern matched all blog posts).<\/p>\n\n\n\n

Here is the consolidated heatmap for all my blog posts:<\/p>\n\n\n

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\"snapshot<\/figure>\n<\/div>\n\n\n

Contrast this with a heatmap only for a single post:<\/p>\n\n\n

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\"snapshot<\/figure>\n<\/div>\n\n\n

As you can see, the consolidated heatmap has much more information than a single blog post heatmap<\/a>. That is the real utility; you get to observe patterns of visitor behavior<\/a> across your website which you may have otherwise missed or would require you to browse through tens of different heatmaps and then stitch patterns in your head.<\/p>\n\n\n\n

Using this feature, you also get to see consolidated clickmaps. Here is a screenshot:<\/p>\n\n\n

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\"screenshot<\/figure>\n<\/div>\n\n\n

The consolidated clickmap clearly shows that 10% of all clicks on the page occur on the VWO banner on my blog. Some more statistics from the clickmap:<\/p>\n\n\n\n