{"id":48767,"date":"2020-01-17T15:49:47","date_gmt":"2020-01-17T10:19:47","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=48767"},"modified":"2025-12-12T15:50:47","modified_gmt":"2025-12-12T10:20:47","slug":"website-heatmap-tools","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/website-heatmap-tools\/","title":{"rendered":"How to Choose the Best Website Heatmap Tool: Key Features and Top Picks for 2026"},"content":{"rendered":"\n

With the growing popularity and demand for website heatmaps<\/a>, there has been a boom of companies offering this capability in the market. But not every website heatmap tool out there is equally good. Given the lack of information on the same of its newness, finding one that suits your requirements while giving value for the investment can sometimes become overwhelming. This may result in you going ahead with a tool that does not even offer half of the features that you need to achieve your goal by using heatmaps. <\/span><\/p>\n\n\n\n

Download Free: Website Heatmap Guide<\/em><\/span><\/a><\/h2>\n\n\n\n

To help you navigate through this decision, listed below are some of the parameters that your heatmap software should meet: <\/span><\/p>\n\n\n

It should be easy to use<\/strong><\/h2>\n\n\n

The first criterion that good website heatmap tools should meet is the ease of deployment and use. Website heatmap users are<\/span> not just comprised of technically skilled personnel but marketers & UX professionals who come from all walks of life. Hence, while choosing software for your heat mapping exercise, you need to make sure that even a layman, with minimum technical prowess, can use it with ease and navigate their way through it without much struggle.  <\/span><\/p>\n\n\n\n

Imagine having to run to your developers and technicians team every time the software glitches or every time you are unable to fix something or configure something in it due to the level of technical expertise the tool demands. This wouldn\u2019t just consume your technical team\u2019s bandwidth but also be unable to run campaigns without any dependency on other teams. <\/span><\/p>\n\n\n

It does not affect the website\u2019s speed<\/strong><\/h2>\n\n\n

Third-party codes and website speed tend to have an inverse relationship: the more third-party codes you have installed on your website, the slower your website speed can get. The heatmap tool you decide to install on<\/span> your website should be lightweight. Meaning, that its code snippet should not be so heavy that it ends up compromising your website\u2019s load speed.

If this happens, you may lose out on potential customers who get frustrated by how slow your website pages load and leave the website without converting. Or worse, the webpages may keep loading or crashing, and deliver a bad user experience, thereby defeating the very purpose of employing a heatmap. <\/span><\/p>\n\n\n

It supports browsable heatmaps<\/strong><\/h2>\n\n

Browsable heatmaps let you access pages behind logins and situational pages, and interact with the page as the heatmap is viewed. Pages behind logins are pages like account page, profile, and so on that require the user to log in. Situational pages are pages that are visible when a certain event is triggered. <\/span>
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For instance, on an eCommerce website, the cart page may only be visible once one or more item\/s are added to the cart. <\/span> These are pages with dynamic URLs and are unique for each individual user<\/a>. The inability to track visitor behavior<\/a> patterns on these pages means a huge part of your heat mapping exercise is missing in action.<\/span><\/p>\n\n

It records behavior at the element level<\/strong><\/h2>\n\n\n

Good website heatmap tools record behavior not just on the page level but on the element level as well. Tracking and recording clicks at the element level enables you to handle responsive web designs better and improves support on multiple devices of varying screen sizes and resolutions.<\/span><\/p>\n\n\n