{"id":48376,"date":"2020-01-07T19:05:40","date_gmt":"2020-01-07T13:35:40","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=48376"},"modified":"2025-12-12T16:20:51","modified_gmt":"2025-12-12T10:50:51","slug":"behavioral-targeting","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/behavioral-targeting\/","title":{"rendered":"What is Behavioral Targeting? 4 Important Benefits for Marketers"},"content":{"rendered":"\n<p>Over the past decade, marketers have heavily advocated the use of contextual targeting (placing ads where \u201cbest-fit\u201d potential customers are likely to browse) to get more visitors aboard and convert them into buyers with subsequent repeat purchases. But with the advent of web-tracking technology, <a href=\"https:\/\/vwo.com\/glossary\/behavioral-targeting\/\">behavioral targeting<\/a> has overridden contextual targeting by the margin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/ab-testing\/#guide-download\"><span style=\"text-decoration: underline\">Download Free: A\/B Testing Guide<\/span><\/a><\/em><\/h2>\n\n\n\n<p>In addition to segmenting visitors basis their web browsing behavior, behavioral targeting helps achieve higher engagement in an age and day where online swimmers are developing strong avoidance towards irrelevant ad formats.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/astha-1024x628.png\" alt=\"illustration to highlight the difference between behavioral targeting and contextual targeting\" class=\"wp-image-48421\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/astha-1024x628.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/astha-1024x628.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/astha-1024x628.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/astha-1024x628.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Furthermore, when used alongside personalization, behavioral targeting can help (and has helped) businesses scale up at an exponential pace. Needless to say, market giants like Amazon, Netflix, and Booking are live examples of companies heavily using behavioral targeting to amp up their engagement and conversion rate.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s understand how to leverage behavioral targeting to your advantage.<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"The Behavioral Targeting Process\" id=\"the-behavioral-targeting-process\" data-menu-id=\"the-behavioral-targeting-process\" style=\"text-align:left\">The Behavioral Targeting Process<\/h2>\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Data Collection and Analysis<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vwo.com\/visitor-behavior-analysis\/\">Visitor behavioral<\/a> targeting data is typically gathered from multiple sources, including websites, mobile apps, CRM systems, and many other <a href=\"https:\/\/vwo.com\/blog\/marketing-automation\/\">marketing automation<\/a> systems. This data further comprises of an individual\u2019s:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demographics&nbsp;<\/li>\n\n\n\n<li>Login information (in case of registered users) such as frequency of logins, particular hours of logins, number of devices used to log in, and so on.<\/li>\n\n\n\n<li>Sites\/Pages users visit on the site<\/li>\n\n\n\n<li>Session duration<\/li>\n\n\n\n<li>Depth of content engagement<\/li>\n\n\n\n<li>Last engagement date and items purchased<\/li>\n\n\n\n<li>Page real estate<\/li>\n<\/ul>\n\n\n\n<p>While gathering such data seems like a comparatively simpler task, many special types of tracking pixels or third-party cookies are employed to do the needful. Once collected, the data is then used to analyze and create audience segments.&nbsp;<\/p>\n\n\n\n<p>Using data management platforms is also beneficial. For a reason they don\u2019t just allow you to harvest data about your target audience such as looking at a consumer\u2019s offline information and other data their device(s) gathers regularly, but also store all the information, analyze it, and use it for successful behavioral targeting.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Segmentation<\/strong><\/h4>\n\n\n\n<p>At this stage, <a href=\"https:\/\/vwo.com\/blog\/ecommerce-customer-segmentation-vwo\/\">visitors are combined into different segments basis their behavior<\/a>. For instance, people who frequently buy chocolates are put under one category, whereas the ones who buy cakes are put under another.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Data Application<\/strong><\/h4>\n\n\n\n<p>Basis segmentation, unique campaigns are now designed and implemented, at this stage, to match the needs and requirements of specific audience segments and make every advertisement more relevant to them. This not only helps add a personalized touch to your campaigns but increases the chances of more responses and conversions as well.<\/p>\n\n\n\n<p>However, setting up campaigns is just the onset. Measuring and validating the performance of your personas and targeted content is equally essential. Using qualitative and quantitative tools such as analytics, <a href=\"https:\/\/vwo.com\/website-heatmap\/\">heatmaps<\/a>, scrollmaps, and visitor behavior analysis, as well as <a href=\"https:\/\/vwo.com\/ab-testing\/\">A\/B testing<\/a> your campaigns on specific segments to understand whether or not you\u2019re moving in the right direction, is crucial.&nbsp;<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Behavioral Targeting and Personalization\" id=\"behavioral-targeting-and-personalization\" data-menu-id=\"behavioral-targeting-and-personalization\" style=\"text-align:left\">Behavioral Targeting and Personalization<\/h2>\n\n\n<p>More than a luxury (or an added advantage) <a href=\"https:\/\/vwo.com\/website-personalization\/\">website personalization<\/a> is now <a href=\"https:\/\/www.gartner.com\/en\/executive-guidance\/personalization\" target=\"_blank\" rel=\"noreferrer noopener\">hygiene helping businesses flourish in the era of stiff competition<\/a>. Treating each website visitor as a separate and unique entity, and engaging with them in a more complex interaction than the conventional one-site-fits-all strategy has become paramount. So, by interpreting a visitor\u2019s intention in real-time using behavioral targeting, it becomes possible to respond to each intention in a personalized manner.&nbsp;<\/p>\n\n\n\n<p>Here are some personalization techniques where behavioral targeting plays a prominent role: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recommendation engines that show products\/services basis a<\/strong> visitor\u2019s past content consumption: YouTube is a great example to quote here. The video-sharing platform, through its personalized recommendation engine, provides multiple video recommendations to its users alongside showing relevant ads.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-2-1024x570.png\" alt=\"personalized home page of YouTube\" class=\"wp-image-48423\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-2-1024x570.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-2-1024x570.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-2-1024x570.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-2-1024x570.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Targeted email campaigns based on the behavior of a user<\/strong>:&nbsp; Amazon masters this domain. If a user pays a visit to the eCommerce giant\u2019s platform, browses through some of its smartphone categories, but leaves without making any purchase, Amazon instantly sends a <a href=\"https:\/\/respona.com\/blog\/personalized-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalized email<\/a> (check the image below) to the user sharing a list of similar items that might be of interest to them. &nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"551\" height=\"556\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-3.png\" alt=\"screenshot of targeted email campaigns from Amazon based on visitor behavior\" class=\"wp-image-48424\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-3.png 551w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-3.png?tr=w-375 375w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dynamic landing pages that highlight more relevant content to a user\/visitor:<\/strong> <a href=\"https:\/\/www.wordstream.com\/dynamic-landing-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">When executed well, these pages have the prowess to get more business leads than many other website pages<\/a>. For a reason that they not only speak directly to each individual&#8217;s specific needs but give them something to stay on your site and even take the desired action. Below given is a perfect example of a personalized landing page. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-4-1024x560.png\" alt=\"an example of a dynamic landing page that highlights relevant content\" class=\"wp-image-48425\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-4-1024x560.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-4-1024x560.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-4-1024x560.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-4-1024x560.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"http:\/\/southshorehumane.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">South Shore Rescue<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/ab-testing\/#guide-download\"><span style=\"text-decoration: underline\">Download Free: A\/B Testing Guide<\/span><\/a><\/em><\/h2>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Benefits of Behavioral Targeting\" id=\"benefits-of-behavioral-targeting\" data-menu-id=\"benefits-of-behavioral-targeting\" style=\"text-align:left\">Benefits of Behavioral Targeting<\/h2>\n\n\n<p>Besides being a good marketing technique, the advantages of using behavioral targeting are much more tangible than abstract number systems. Creating campaigns using visitor behavior data not only benefits businesses, but visitors themselves can reap multiple rewards as well. Below mentioned are some advantages of behavioral advertising:<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Increase On-site Engagement\" id=\"increase-on-site-engagement\" data-menu-id=\"increase-on-site-engagement\" style=\"text-align:left\"><strong>Increase On-site Engagement<\/strong><\/h3>\n\n\n<p>Behavioral targeting serves as one of the best techniques to re-target and\/or re-engage with visitors who abandoned your site due to some or other reason(s). By putting together the missing pieces of information about a visitor\u2019s on-site journey such as the products\/services they showcased their interest in but left without buying, and other similar information, you can retarget them by showing content (messages, products\/services, etc.) that reinstate the closed conversion process.&nbsp;<\/p>\n\n\n\n<p>For instance, Flipkart uses emails to re-target and re-engage its customers and get them to enter their conversion funnel.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-5-1024x665.png\" alt=\"an example of an re-targeting email from Flipkart\" class=\"wp-image-48426\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-5-1024x665.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-5-1024x665.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-5-1024x665.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-5-1024x665.png?tr=w-375 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.flipkart.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flipkart<\/a><\/figcaption><\/figure>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Initiate Long-lasting Communications\" id=\"initiate-long-lasting-communications\" data-menu-id=\"initiate-long-lasting-communications\" style=\"text-align:left\"><strong>Initiate Long-lasting Communications<\/strong><\/h3>\n\n\n<p>With behavioral targeting at hand, the possibilities of engaging with all sorts of visitor segments are endless. For instance, if you\u2019re planning to target visitors from Amsterdam, then create special newsletters for visitors hailing from this specific region. Let them take a peek into your newsletter to instill trust, and then invite them to subscribe to the newsletter services. Such a method not only helps initiate long-lasting communication but also gets more visitors aboard your lead-gen ship.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Hook Indecisive Prospects\" id=\"hook-indecisive-prospects\" data-menu-id=\"hook-indecisive-prospects\" style=\"text-align:left\"><strong>Hook Indecisive Prospects<\/strong><\/h3>\n\n\n<p>While swimming through your site, some visitors may display behaviors suggesting they\u2019re interested in your offering, but at the same time, they also have doubts about whether or not to proceed. If that\u2019s the case, then push these indecisive prospects a little hard. Bait them with some incentives or discounts, and even show <a href=\"https:\/\/vwo.com\/blog\/deliver-personalized-recommendations-the-amazon-netflix-way\/\">personalized recommendations<\/a> for them to be more conclusive in their decision. Here\u2019s an example for you to understand.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"839\" height=\"365\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-6.png\" alt=\"how retargeting marketing works on websites\" class=\"wp-image-48427\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-6.png 839w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-6.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-6.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/Image-6.png?tr=w-375 375w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.fiverr.com\/gigs\/retargeting\" target=\"_blank\" rel=\"noreferrer noopener\">Fiverr<\/a><\/figcaption><\/figure>\n\n\n\n<p>Note that \u201cindecisive behavior\u201d can be identified by the number of pages a visitor views, their time spent on the site, and many other similar patterns of search. It\u2019s typically up to you to settle on metrics you wish to analyze according to your site&#8217;s profile and target to define and segment indecisive prospects into one bucket.&nbsp;<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Increase Average Order Value\" id=\"increase-average-order-value\" data-menu-id=\"increase-average-order-value\" style=\"text-align:left\"><strong>Increase Average Order Value<\/strong><\/h3>\n\n\n<p>Every time a visitor explores your website, they leave a unique navigation pattern. It is this pattern that proves beneficial and helps recommend products\/services that correspond to the visitor\u2019s preference. Helping your on-site visitors discover similar and interesting products\/services can not only help increase the number of orders you receive but their overall value as well.<\/p>\n\n\n\n<p><strong>To conclude<\/strong>, behavioral targeting is a powerful tool that creates an opportunity for businesses to understand better and meet the needs of their target audience while achieving their business goals and increasing ROI.<\/p>\n\n\n\n<p>Bonus content: Watch a webinar on utilizing data to tailor a great customer experience.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VWO Webinar : Unlocking Data To Drive Great Customer Experience\" width=\"690\" height=\"388\" src=\"https:\/\/www.youtube.com\/embed\/v-CbZBRIzFs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">VWO Webinar: Unlocking data to drive great customer experience<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Over the past decade, marketers have heavily advocated the use of contextual targeting (placing ads where \u201cbest-fit\u201d potential customers are likely to browse) to get more visitors aboard and convert them into buyers with subsequent repeat purchases. But with the advent of web-tracking technology, behavioral targeting has overridden contextual targeting by the margin. Download Free:&#8230;<\/p>\n","protected":false},"author":245,"featured_media":48421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":6,"footnotes":""},"categories":[1855],"tags":[],"feature":[1874],"industry-type":[],"product":[10627],"role":[10632,10638,10640],"region":[],"class_list":["post-48376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-engagement","feature-website-personalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Behavioral Targeting? Top 4 Benefits for Marketers<\/title>\n<meta name=\"description\" content=\"In this post, learn what is behavioral targeting &amp; how it can benefit marketers to achieve higher customer engagement in 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/blog\/behavioral-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Behavioral Targeting? Top 4 Benefits for Marketers\" \/>\n<meta property=\"og:description\" content=\"In this post, learn what is behavioral targeting &amp; how it can benefit marketers to achieve higher customer engagement in 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/blog\/behavioral-targeting\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vwoofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-07T13:35:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T10:50:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/astha.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1553\" \/>\n\t<meta property=\"og:image:height\" content=\"952\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Astha Khandelwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Asthakhandelwal\" \/>\n<meta name=\"twitter:site\" content=\"@VWO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Astha Khandelwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/blog\/behavioral-targeting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/behavioral-targeting\/\"},\"author\":{\"name\":\"Astha Khandelwal\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/513f1a6daca2ef9c9f06430e472391fc\"},\"headline\":\"What is Behavioral Targeting? 4 Important Benefits for Marketers\",\"datePublished\":\"2020-01-07T13:35:40+00:00\",\"dateModified\":\"2025-12-12T10:50:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/behavioral-targeting\/\"},\"wordCount\":1279,\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/behavioral-targeting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2020\/01\/astha.png\",\"articleSection\":[\"Customer Engagement\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vwo.com\/blog\/behavioral-targeting\/\",\"url\":\"https:\/\/vwo.com\/blog\/behavioral-targeting\/\",\"name\":\"What is Behavioral Targeting? 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