{"id":45755,"date":"2019-08-02T20:22:50","date_gmt":"2019-08-02T14:52:50","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=45755"},"modified":"2025-12-12T14:41:09","modified_gmt":"2025-12-12T09:11:09","slug":"push-notification-marketing-strategy","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/push-notification-marketing-strategy\/","title":{"rendered":"9 Best Push Notification Strategies For Marketing"},"content":{"rendered":"\n

Did you know, your subscriber count can inevitably enhance your brand\u2019s visibility in the online market and even drive more revenue? But, to get to that level and make your users to opt-in for push notifications, <\/a>the road is often a rocky one with no clear direction sign-boards. So, how to go about it? <\/p>\n\n\n\n

Here, in this post, we\u2019ve compiled a list of smart opt-in push notification marketing strategies<\/strong> with ample examples to help you get more subscribers through push messages and increase subscriber count. Do remember to A\/B test and analyze your strategy using qualitative and quantitative tools<\/a> to see what\u2019s working best for your website and target audience.<\/p>\n\n\n\n

Download Free: Push Notifications Guide<\/span><\/a><\/em><\/h2>\n\n\n\n

For starters, cleverly time out your opt-in launches that compel visitors to stay on your site. Here\u2019s how you can do this!<\/p>\n\n\n

9 best push notification marketing strategies<\/h2>\n\n

1. Mapping a user’s on-site activities and other actionables<\/h3>\n\n\n

To implement this smoothly, you can set unique actions to be taken before the opt-in appears. This is critical because your visitors need to realize the benefits of receiving your push notifications<\/a> and the smooth experience they\u2019ll get from your platform. Here are a few instances where your visitors are likely to add to your conversion rate and turn into push notifications subscribers.<\/p>\n\n\n\n

a. Viewed a product<\/strong> <\/h4>\n\n\n\n

If you\u2019re running an e-commerce website, you can set the opt-in to trigger after a visitor has viewed an item or browsed through multiple items. This action demonstrates that the visitor finds value in the products your website is offering, and they would benefit from your notifications.\u00a0<\/p>\n\n\n\n

b. Read a post or article<\/strong><\/h4>\n\n\n\n

A blog or a news website can pre-set the opt-ins to pop after a visitor reads an article or a post. Remember, a viewer is most likely to allow notifications to pop-up to receive updates on more such news or posts, once they\u2019ve gone through your content.<\/p>\n\n\n\n

c. Certain session counts or time spent<\/strong> <\/h4>\n\n\n\n

You could automate the opt-ins to appear after a visitor has reached a certain session count or when they\u2019ve spent a set amount of time on your website and\/or mobile app. At this point, they would have an idea of what your site is about and would know the value your push notifications.<\/p>\n\n\n\n

Pro Tip!<\/strong>

If your bounce rate is high, it\u2019s better to delay the opt-ins appearing to facilitate visitors to understand what your website is all about \u2014 experiment with setting it to 15 seconds. For best results we recommend you to experiment with different times to send notifications along with the ones mentioned above to clearly understand what works best.<\/p><\/div><\/div><\/div><\/div>\n\n\n

2. Finding the best pages to launch the opt-ins<\/h3>\n\n\n

You\u2019d want to analyze your buyer\u2019s or reader\u2019s journey to understand your best-performing pages that are likely to convert your website visitors into subscribers. These assortments of pages could have different push notification advertising styles when it comes to triggering the opt-ins.<\/p>\n\n\n\n

Here are some use cases or push notification campaign ideas to help you understand better.<\/p>\n\n\n\n

a. Order tracking emails or on your site<\/strong><\/h4>\n\n\n\n

For an e-commerce website, your customers track their shipments either through emails, the site itself or mobile devices. Use this opportunity to ask them, either within the email or on the tracking pages, if they would like to receive your push notifications instead, to know the status of their shipments.<\/p>\n\n\n\n

b. On the checkout page<\/strong> <\/h4>\n\n\n\n

Online retailers could also strategically set the opt-ins to trigger or give the option to enable push notifications when a customer is on the checkout page. Ensure you tell them that through push alerts they could track their order(s) quickly, get product recommendations, other relevant information, or when there\u2019s a sale going on. You might see more people subscribing to your notifications this way.<\/p>\n\n\n\n

c. When a product is out of stock or sold out<\/strong> <\/h4>\n\n\n\n

By asking for permission to send notifications when the particular product or similar products are back in stock, you could have more customers subscribe to your notifications. Amazon does this when it\u2019s about to put items like smartphone on sale.\u00a0<\/p>\n\n\n

\n
\"Product
Image Source: Amazon<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

d. Breaking news story<\/strong><\/h4>\n\n\n\n

If you are a news or media website, have you been noticing hordes of incoming traffic on a particular piece of breaking news? Then use this to your advantage and set the opt-in permission to launch every time a new user spends a specific time on this story. Ask them if they would like to receive notifications to stay updated about trending or breaking news.<\/p>\n\n\n

\n
\"Push
Image Source: The Washington Post<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

e. Chance to win flight tickets or other goodies<\/strong><\/h4>\n\n\n\n

On a travel blog, for instance, when there is a post on a competition or an opportunity for readers to grab special offers, like discounts flight tickets or other goodies, the odds are favorable to get more subscribers by setting the opt-in to trigger on such pages. Open rates<\/a> in such cases are seen to be skyrocketing.\u00a0<\/p>\n\n\n\n

f. After booking or viewing a flight or hotel<\/strong><\/h4>\n\n\n\n

If your website is a flight or hotel booking aggregator, then you could set the permission for notifications to appear after a customer has booked a flight or hotel or even browsed through a few of them. Offer them an incentive as to why they should enable notifications from you. For instance, tell them about your upcoming offers and ask them to avail exclusive discounts. EasyMyTrip.com is an excellent example to quote here!<\/p>\n\n\n

\n
\"Push
Image Source: EasymyTrip<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

After identifying the right timings in your push notification tool to send opt-ins<\/a>, let us now understand how to frame them in a proper manner to make them more appealing and aid to your push marketing<\/a> strategy.  <\/p>\n\n\n

3. Writing succinct permission messages<\/h3>\n\n\n

The message in your opt-ins tells your visitors why they should subscribe to your push notifications. What this means is that the copy must clearly convey the benefits of receiving your push alerts. Here are a few things to keep in mind when composing an opt-in copy.<\/p>\n\n\n\n

a. Target audience<\/strong><\/h4>\n\n\n\n

What kind of people are you targeting? It could be marketers, online shoppers or media professionals. Once you know who your target audience is and have the right user information, frame your message accordingly.
<\/p>\n\n\n\n

b. Benefits of receiving push notifications<\/strong> <\/h4>\n\n\n\n

In the message copy, convey the benefits of your push notifications to the visitors. For example, online retailers, airline booking sites, hotel aggregators, or even publishers can mention, in their opt-in message, the updates on discounts and special offers that the subscribers can avail through your push notifications.<\/p>\n\n\n\n

Remember to pay attention to the tone of your message. A funny or teasing tone is great. But, steer clear of anything that might be offensive or that may come on too strong.<\/p>\n\n\n\n

c. Frequency<\/strong> <\/h4>\n\n\n\n

Build trust by being honest about the frequency of notifications you\u2019ll send. Make sure to tell them that you respect their privacy and that they can turn off notifications any time they want. This way, they\u2019ll be a lot more open to receiving your alerts.<\/p>\n\n\n\n

d. Catchy headline<\/strong><\/h4>\n\n\n\n

Grab attention with a great headline. It should convince the visitors to read the permission message further. It could be funny, powerful, or creative push notifications – anything that would persuade your target audience to subscribe to your notifications.<\/p>\n\n\n

4. Using other communication channels to encourage subscriptions<\/h3>\n\n\n

Web push notifications are becoming omnipresent in the digital realm. And, a side effect of this is that a visitor may spontaneously refuse a website to send them notifications or worse, simply ignore it.<\/p>\n\n\n\n

But, when you give the right context and build anticipation about what your web push notifications will offer, you\u2019ll see an increase in opt-in rates. Hence, we reckon that you use other channels to promote details of the benefits of subscribing to push notifications. The benefits may be quick updates, discounts, or the latest trends.<\/p>\n\n\n\n

You may also add links or buttons within other communication channels for your subscribers to reach the opt-in landing page. Newsletters, social media, and email are a few channels you can use to divert traffic to this landing page.<\/p>\n\n\n\n

Download Free: Push Notifications Guide<\/span><\/a><\/em><\/h2>\n\n\n