{"id":45741,"date":"2019-09-24T18:25:44","date_gmt":"2019-09-24T12:55:44","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=45741"},"modified":"2025-05-05T17:03:32","modified_gmt":"2025-05-05T11:33:32","slug":"ecommerce-marketing-tools-supercharge-conversions","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/ecommerce-marketing-tools-supercharge-conversions\/","title":{"rendered":"7 Must-have eCommerce Marketing Tools To Supercharge Conversions"},"content":{"rendered":"\n<p><em>*Note: Please find the links to the resources listed in the \u2018Sources\u2019 section at the end of the post.<\/em><\/p>\n\n\n\n<p>The internet, as it is today, can connect any business to its target audience, irrespective of where they reside in the world. Online retail, therefore, is an ever-expanding industry with promising profits, provided you master the art of driving traffic and conversions. Even so, many eCommerce businesses suffer losses from <a href=\"https:\/\/vwo.com\/blog\/not-satisfied-with-conversion-rates\/\">low conversion rates<\/a> that are a result of ineffective sales and digital marketing strategies. Sometimes, even the right strategies can let you down, without the <a href=\"https:\/\/vwo.com\/why-us\/experimentation-platform-build-or-buy\/\">right tools for execution that you can either build yourself or buy<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/conversion-rate-optimization\/#guide-download\"><span style=\"text-decoration: underline\">Download Free: Conversion Rate Optimization Guide<\/span><\/a><\/em><\/h2>\n\n\n\n<p>To ensure that doesn\u2019t happen to you, use these 7 <a href=\"https:\/\/vwo.com\/blog\/ecommerce-marketing-strategy\/\">eCommerce marketing<\/a> tools that can help you grow your business:&nbsp;<br><\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"1) SerpStat For SEO and Website Optimization Research\" id=\"1-serpstat-for-seo-and-website-optimization-research\" data-menu-id=\"1-serpstat-for-seo-and-website-optimization-research\" style=\"text-align:left\"><strong>1) SerpStat For SEO and Website Optimization Research<\/strong><\/h2>\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"What is SerpStat?\u00a0\" id=\"what-is-serpstat\" data-menu-id=\"what-is-serpstat\" style=\"text-align:left\"><strong>What is SerpStat?\u00a0<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/serpstat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SerpStat<\/a> is a back-link and keyword research tool that can help you assess your website\u2019s SEO status. Using SerpStat\u2019s data, you can make changes to your website and SEO strategies and increase conversions.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Why do you need SerpStat?\" id=\"why-do-you-need-serpstat\" data-menu-id=\"why-do-you-need-serpstat\" style=\"text-align:left\"><strong>Why do you need SerpStat?<\/strong><\/h3>\n\n\n<p>Search Engine Optimization (SEO) is an important source of referral traffic for any eCommerce store. The better you get at SEO, the more high-quality traffic and conversions you are likely to generate. Getting good at SEO isn\u2019t only about having the right skills, but using the right tools.<br>SerpStat helps you monitor the following parameters for SEO:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;Website ranking<\/li>\n\n\n\n<li>Keyword ranking<\/li>\n\n\n\n<li>Number and strength of back-links<\/li>\n\n\n\n<li>Website performance<\/li>\n\n\n\n<li>&nbsp;Competitors\u2019 performance<\/li>\n<\/ul>\n\n\n\n<p>SerpStat collects data relevant to these parameters and presents it to you, so you can make the best decisions to improve your SERPs (Search Engine Page Ranks). Better SERPs result in higher traffic and better conversion rates.&nbsp;<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"207\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/ecommerce-tool-SEO-SerpStat.png\" alt=\"use SerpStat for ecommerce SEO\" class=\"wp-image-45742\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/ecommerce-tool-SEO-SerpStat.png 512w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/ecommerce-tool-SEO-SerpStat.png?tr=w-375 375w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/bloggerspassion.com\/ahrefs-alternatives\/\">Bloggerpassion<\/a><\/figcaption><\/figure>\n<\/div>\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"2) WishPond For Increased Lead Generation and Automation\" id=\"2-wishpond-for-increased-lead-generation-and-automation\" data-menu-id=\"2-wishpond-for-increased-lead-generation-and-automation\" style=\"text-align:left\"><strong>2) WishPond For Increased Lead Generation and Automation<\/strong><\/h2>\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"What is WishPond?\u00a0\" id=\"what-is-wishpond\" data-menu-id=\"what-is-wishpond\" style=\"text-align:left\"><strong>What is WishPond?\u00a0<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/www.wishpond.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WishPond<\/a> is a web page creation and optimization tool that helps boost your <a href=\"https:\/\/vwo.com\/glossary\/conversion-rate\/\">conversion rate<\/a>. Using the tool, you can design landing pages, test, and <a href=\"https:\/\/vwo.com\/blog\/ecommerce-conversion-tactics-for-growth\/\">improve them to increase eCommerce conversions<\/a>.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"What do you need WishPond?\u00a0\" id=\"what-do-you-need-wishpond\" data-menu-id=\"what-do-you-need-wishpond\" style=\"text-align:left\"><strong>What do you need WishPond?\u00a0<\/strong><\/h3>\n\n\n<p>Very often, you might find customers coming to online stores but leaving without making purchases. This could happen if your landing pages are not optimized for smooth customer experience. The content, design, and responsiveness of landing pages affect how customers respond to them. How you manage these factors is critical in boosting your conversion rate.<\/p>\n\n\n\n<p>When creating landing pages, WishPond helps you ensure that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The content on each page is relevant to the people who land on it<\/li>\n\n\n\n<li>Your pages are designed to allow easy navigation<\/li>\n\n\n\n<li>The conversion elements on your page are tested to optimize the conversion rate<\/li>\n<\/ul>\n\n\n\n<p>The landing pages you create need not be focused on direct sales. They could advertise a webinar instead, offering your customers alternate means of interacting with your brand, without having to make monetary commitments before they are ready. Webinars, eBooks, and email subscriptions are all great ways to collect leads to increase conversions at a later point.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"270\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/ecommerce-lead-generation-wishpond.png\" alt=\"use WishPond for ecommerce lead generation\" class=\"wp-image-45744\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/ecommerce-lead-generation-wishpond.png 512w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/ecommerce-lead-generation-wishpond.png?tr=w-375 375w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/changecreator.com\/5-best-sales-funnel-software-programs-to-get-you-started-making-money-online\/\">Changecreator<\/a><\/figcaption><\/figure>\n<\/div>\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"3) VWO For Delivering an Optimized Digital Experience \" id=\"3-vwo-for-delivering-an-optimized-digital-experience\" data-menu-id=\"3-vwo-for-delivering-an-optimized-digital-experience\" style=\"text-align:left\"><strong>3) VWO For Delivering an Optimized Digital Experience <\/strong><\/h2>\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"What is VWO?\u00a0\" id=\"what-is-vwo\" data-menu-id=\"what-is-vwo\" style=\"text-align:left\"><strong>What is VWO?\u00a0<\/strong><\/h3>\n\n\n<p>An end-to-end <a href=\"https:\/\/vwo.com\/customer-experience-optimization\/\">experience optimization<\/a> and growth platform, VWO helps you identify key elements on your eCommerce website and optimize them to improve customer experience and engagement and thereby, conversion rates.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Why do you need VWO?\" id=\"why-do-you-need-vwo\" data-menu-id=\"why-do-you-need-vwo\" style=\"text-align:left\"><strong>Why do you need VWO?<\/strong><\/h3>\n\n\n<p>Providing a seamless customer experience is the key to <a href=\"https:\/\/vwo.com\/blog\/a-psychological-guide-to-improving-conversions\/\">improving conversions<\/a> on your website. But how do you figure out what exactly makes for a seamless user experience? Or more importantly, which elements of your site don\u2019t contribute to providing that seamless experience?&nbsp;<\/p>\n\n\n\n<p>The answer is simple. You let <a href=\"https:\/\/vwo.com\/insights\/\">VWO Insights<\/a> help you understand the <a href=\"https:\/\/vwo.com\/visitor-behavior-analysis\/\">visitor behavior<\/a> on your website with various tools such as <a href=\"https:\/\/vwo.com\/session-recording\/\">Session Recordings<\/a>, <a href=\"https:\/\/vwo.com\/website-heatmap\/\">Heatmaps<\/a>, <a href=\"https:\/\/vwo.com\/form-analytics\/\">Form Analytics<\/a>, On-Page Surveys, and Funnels. These highly effective tools help you work out the problem areas on your website, improve them, and make the stuff that\u2019s working even better.&nbsp;<\/p>\n\n\n\n<p>Next, use <a href=\"https:\/\/vwo.com\/testing\/\">VWO Testing<\/a> to create and run A\/B tests on your website that tell you what improvements you need to make to optimize user experience to increase conversions and tackle issues such as <a href=\"https:\/\/vwo.com\/cart-abandonment\/\">cart abandonment<\/a>. Be it your CTA copy, headline font color or product images; VWO\u2019s easy-to-use <a href=\"https:\/\/vwo.com\/why-us\/technology\/visual-editor\/\">Visual Editor<\/a> ensures creating multiple variations of your existing pages or modifying existing ones can be done efficiently without having to rely on a developer. What\u2019s more, you are provided with an exhaustive library of widgets to work with.&nbsp;<\/p>\n\n\n\n<p>Your conversion optimization journey doesn\u2019t end there. To improve <a href=\"https:\/\/vwo.com\/customer-retention\/\">customer retention<\/a> and loyalty, you need to leverage new channels to engage with your customers. <a href=\"https:\/\/vwo.com\/engage\/\">VWO Engage<\/a> allows you to do so by automating your <a href=\"https:\/\/vwo.com\/blog\/push-notification-marketing-strategy\/\">push notification campaigns<\/a>. So, whether you\u2019ve published a new blog post or are running a Black Friday sale, you need to rely solely on emails for promotions and to drive traffic to your website.&nbsp;<\/p>\n\n\n\n<p>Since these messages are sent as <a href=\"https:\/\/vwo.com\/push-notifications\/\">push notifications<\/a>, your customers are more likely to notice them and act on them. Notifications can be your means of increasing customer loyalty by keeping in touch with the people who have already interacted with your website. This increased customer loyalty, in turn, will lead to increased conversions and sales.&nbsp;<\/p>\n\n\n\n<p>If you are new to the world of CRO, you can get started with a free trial of <a href=\"https:\/\/vwo.com\/blog\/what-changes-for-you-with-the-launch-of-the-vwo-experience-optimization-platform\/\">the VWO<\/a> platform and watch how it can help you optimize digital experience and convert better. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"344\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/VWO-for-ecommerce-conversion-rate-optimization.png\" alt=\"VWO is world's leading experience optimization &amp; growth platform\" class=\"wp-image-45745\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/VWO-for-ecommerce-conversion-rate-optimization.png 512w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/VWO-for-ecommerce-conversion-rate-optimization.png?tr=w-375 375w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-4-drumup-to-generate-more-traffic-via-social-media\"><em><a href=\"https:\/\/vwo.com\/conversion-rate-optimization\/#guide-download\"><span style=\"text-decoration: underline\">Download Free: Conversion Rate Optimization Guide<\/span><\/a><\/em><\/h2>\n\n\n\n<p>Watch the video to get an overview of VWO<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VWO | Overview\" width=\"690\" height=\"518\" src=\"https:\/\/www.youtube.com\/embed\/D1wLkyMq50w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">VWO | Overview<\/figcaption><\/figure>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"4) DrumUp to Generate More Traffic via Social Media\" id=\"4-drumup-to-generate-more-traffic-via-social-media\" data-menu-id=\"4-drumup-to-generate-more-traffic-via-social-media\" style=\"text-align:left\"><strong>4) DrumUp to Generate More Traffic via Social Media<\/strong><\/h2>\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"What is DrumUp?\u00a0\" id=\"what-is-drumup\" data-menu-id=\"what-is-drumup\" style=\"text-align:left\"><strong>What is DrumUp?\u00a0<\/strong><\/h3>\n\n\n<p>DrumUp is an app that helps you schedule social media content in advance and ensure that your content is promoted extensively and consistently, over a period of time.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Why do you need DrumUp? \" id=\"why-do-you-need-drumup\" data-menu-id=\"why-do-you-need-drumup\" style=\"text-align:left\"><strong>Why do you need DrumUp? <\/strong><\/h3>\n\n\n<p>Social media is an important channel for eCommerce businesses that allows them to engage with their customers and provide excellent customer service. Social media is also an underrated way to drive traffic back to your website.<\/p>\n\n\n\n<p>Using the DrumUp app, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Schedule posts to go out every day.<\/li>\n\n\n\n<li>Set certain posts to repeat on a schedule, so they are maximized to generate traffic.<\/li>\n\n\n\n<li>Add best posts and promotions to content libraries so you can find and re-promote them from time to time.<\/li>\n<\/ul>\n\n\n\n<p>Many businesses spend a lot of time creating content only to share them once and forget about them. Instead, they should be organizing their content and reusing them from time to time, <a href=\"https:\/\/vwo.com\/grow-website-traffic\/\">maximizing the traffic<\/a> and engagement. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"255\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/DrumUp-for-managing-ecommerce-social-media.png\" alt=\"use DrumUp for managing ecommerce social media\" class=\"wp-image-45746\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/DrumUp-for-managing-ecommerce-social-media.png 512w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/DrumUp-for-managing-ecommerce-social-media.png?tr=w-375 375w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"5) Canva For Creating Compelling Visuals\" id=\"5-canva-for-creating-compelling-visuals\" data-menu-id=\"5-canva-for-creating-compelling-visuals\" style=\"text-align:left\"><strong>5) Canva For Creating Compelling Visuals<\/strong><\/h2>\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"What is Canva? \" id=\"what-is-canva\" data-menu-id=\"what-is-canva\" style=\"text-align:left\"><strong>What is Canva? <\/strong><\/h3>\n\n\n<p>Canva is a visual content maker that can help you create images easily, without having to understand the rules of design. The tool has pre-made templates that you can easily use to create quick images.&nbsp;<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Why do you need Canva?\" id=\"why-do-you-need-canva\" data-menu-id=\"why-do-you-need-canva\" style=\"text-align:left\"><strong>Why do you need Canva?<\/strong><\/h3>\n\n\n<p>Marketers prefer visual communication to text-based communication because it\u2019s more powerful. People not only process visuals quicker than text but also retain visual messages longer. That\u2019s why most marketing channels today are dominated by visually rich content. Using Canva, you can experiment with multiple types of visual content to boost traffic and conversions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Infographics<\/li>\n\n\n\n<li>Quote covers<\/li>\n\n\n\n<li>Screenshots<\/li>\n<\/ul>\n\n\n\n<p>Each of these types of visuals can be edited on Canva for consistent branding. You can save standard templates for each of these visuals beforehand and insert your content when creating them. Since Canva has pre-set canvas sizes for different uses, you can create optimized visuals.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"293\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/Canva-for-creating-compelling-ecommerce-visuals.png\" alt=\"Canva is an online tool for creating visual designs\" class=\"wp-image-45747\" style=\"width:512px;height:293px\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/Canva-for-creating-compelling-ecommerce-visuals.png 512w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/Canva-for-creating-compelling-ecommerce-visuals.png?tr=w-375 375w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"6) MailChimp For Creating Impactful Emails\" id=\"6-mailchimp-for-creating-impactful-emails\" data-menu-id=\"6-mailchimp-for-creating-impactful-emails\" style=\"text-align:left\"><strong>6) MailChimp For Creating Impactful Emails<\/strong><\/h2>\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"What is MailChimp?\" id=\"what-is-mailchimp\" data-menu-id=\"what-is-mailchimp\" style=\"text-align:left\"><strong>What is MailChimp?<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/vwo.com\/blog\/email-marketing-best-practices\/\">Email marketing<\/a> tools such as <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MailChimp<\/a> help you write, design, and send out powerful emails that, in turn, aids your business growth. While they offer multiple plans to choose from, if your eCommerce store is fairly new, you can opt for the free plan that offers all basic features to help you set the wheels in motion for a successful email marketing strategy. <\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Why do you need MailChimp? \" id=\"why-do-you-need-mailchimp\" data-menu-id=\"why-do-you-need-mailchimp\" style=\"text-align:left\"><strong>Why do you need MailChimp? <\/strong><\/h3>\n\n\n<p>Needless to say, your<a href=\"https:\/\/vwo.com\/blog\/ecommerce-marketing-strategy\/\"> eCommerce marketing strategy<\/a> is incomplete without a comprehensive email marketing plan that encompasses the entire user journey. Running an effective email campaign is one of the most personal ways of building relationships with prospects, leads, and customers and driving them to your online store.<\/p>\n\n\n\n<p>Using MailChimp, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send personalized emails recommending the right products and services to the right people<\/li>\n\n\n\n<li>Retarget customers by sending follow-up emails about their favorite products and best-sellers<\/li>\n\n\n\n<li>Create an email list, reach a wider audience, attract new customers and drive traffic using pop-up forms<\/li>\n<\/ul>\n\n\n\n<p>All of this and so much more will make sure you\u2019re always on top of your prospects\u2019 minds.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"276\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/use-MailChimp-for-ecommerce-email-marketing.png\" alt=\"MailChimp is an ecommerce marketing tool for sending emails\" class=\"wp-image-45749\" style=\"width:782px;height:422px\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/use-MailChimp-for-ecommerce-email-marketing.png 512w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/use-MailChimp-for-ecommerce-email-marketing.png?tr=w-375 375w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/www.slrlounge.com\/best-email-marketing-service-for-photographers-aweber-vs-mailchimp\/\">SLRLounge<\/a><\/figcaption><\/figure>\n<\/div>\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"7) Privy For Creating Effective Exit Intent Banners and Pop-ups\" id=\"7-privy-for-creating-effective-exit-intent-banners-and-pop-ups\" data-menu-id=\"7-privy-for-creating-effective-exit-intent-banners-and-pop-ups\" style=\"text-align:left\"><strong>7) Privy For Creating Effective Exit Intent Banners and Pop-ups<\/strong><\/h2>\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"What is Privy? \" id=\"what-is-privy\" data-menu-id=\"what-is-privy\" style=\"text-align:left\"><strong>What is Privy? <\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/www.privy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Privy<\/a> helps you create <a href=\"https:\/\/vwo.com\/blog\/optimizing-exit-intent-popups\/\">exit intent banners and pop-ups<\/a> that help you change your visitors\u2019 mind as soon as they decide to drop out. These banners\/pop-ups could contain offers, promotions, warning, reminders about their abandoned cart, or simply a message that tells them why they shouldn\u2019t leave just yet. You can also use these to ask for people\u2019s information before they leave and use it later for sending newsletters, promotions, etc.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Why do you need Privy?\" id=\"why-do-you-need-privy\" data-menu-id=\"why-do-you-need-privy\" style=\"text-align:left\"><strong>Why do you need Privy?<\/strong><\/h3>\n\n\n<p>You can use the tool to find out exactly why your users are navigating away from your website and reduce bounce rates significantly. Thanks to analytics tools such as Google Analytics, you can also track and measure if the exit intent banners and pop-ups are really working for your website and later, customize them accordingly.&nbsp;<\/p>\n\n\n\n<p>To make the most of your exit banners and pop-ups, be sure to personalize them basis your visitors\u2019 behavior to ensure you are offering them an irresistible incentive to stay on your online store. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"416\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/use-Privy-for-creating-exit-intent-pop-ups.png\" alt=\"Privy helps you create pop-up designs for ecommerce store\" class=\"wp-image-45750\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/use-Privy-for-creating-exit-intent-pop-ups.png 700w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/use-Privy-for-creating-exit-intent-pop-ups.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2019\/08\/use-Privy-for-creating-exit-intent-pop-ups.png?tr=w-375 375w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p>Shopping has already moved online. In the coming years, shoppers will only spend more on online purchases. And to make the most of this, eCommerce marketers will have to ace their marketing efforts.<\/p>\n\n\n\n<p>If you haven\u2019t begun your bid for a chunk of this business, now is a good time to get started.&nbsp; This post offers a great start by discussing various areas of focus for eCommerce marketers and the types of <a href=\"https:\/\/vwo.com\/blog\/marketing-automation\/\">marketing automation<\/a> tools that can be used to achieve success in them.<br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Note: Please find the links to the resources listed in the \u2018Sources\u2019 section at the end of the post. The internet, as it is today, can connect any business to its target audience, irrespective of where they reside in the world. Online retail, therefore, is an ever-expanding industry with promising profits, provided you master the&#8230;<\/p>\n","protected":false},"author":344,"featured_media":56091,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":8,"footnotes":""},"categories":[1865],"tags":[],"feature":[],"industry-type":[10567],"product":[],"role":[10637],"region":[],"class_list":["post-45741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 eCommerce Marketing Tools To Supercharge Conversions<\/title>\n<meta name=\"description\" content=\"In this post, we have created a list of 7 must-have ecommerce marketing tools, that will help you to increase conversions for your online business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/blog\/ecommerce-marketing-tools-supercharge-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 eCommerce Marketing Tools To Supercharge Conversions\" \/>\n<meta property=\"og:description\" content=\"In this post, we have created a list of 7 must-have ecommerce marketing tools, that will help you to increase conversions for your online business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/blog\/ecommerce-marketing-tools-supercharge-conversions\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vwoofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-24T12:55:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T11:33:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/01\/OG-image_7-Must-have-eCommerce-Marketing-Tools-To-Supercharge-Conversions.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shubhi Ahluwalia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VWO\" \/>\n<meta name=\"twitter:site\" content=\"@VWO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubhi Ahluwalia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" 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