{"id":45573,"date":"2018-08-23T06:42:40","date_gmt":"2018-08-23T06:42:40","guid":{"rendered":"https:\/\/pushcrew.com\/blog\/?p=3116"},"modified":"2025-05-01T16:02:00","modified_gmt":"2025-05-01T10:32:00","slug":"12-free-push-notification-templates-to-reduce-cart-abandonment","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/12-free-push-notification-templates-to-reduce-cart-abandonment\/","title":{"rendered":"12 Free Push Notification Templates To Reduce Cart Abandonment ?"},"content":{"rendered":"\n

People come to your website, browse through your products, may add a few products to their cart or wishlist but leave without making a purchase. Dang! ?<\/p>\n\n\n\n

Shopping cart abandonmen<\/a>t<\/a> is painful. <\/p>\n\n\n\n

But there\u2019s good news\u2014recovering abandoned carts is relatively easy with web push notifications<\/a>, and it\u2019s definitely worth the effort. <\/p>\n\n\n\n

Download Free: Push Notifications Guide<\/span><\/a><\/em><\/h2>\n\n\n\n

In this post, we\u2019ll share action-oriented insights accompanied by ready-to-use push templates to retarget abandoned carts and nudge customers towards completing their purchases.<\/p>\n\n\n\n

Let\u2019s dive in.<\/p>\n\n\n

1) Personalization<\/strong><\/b><\/h2>\n\n\n

Today, customers demand personalization at every stage of their buyer\u2019s journey. Using personalized details such as their first name, last name, location, etc., helps build a connection with the user and potentially results in higher sales. <\/span><\/p>\n\n\n

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\"personalization\"
Image source: Ecwid<\/a>
<\/figcaption><\/figure>\n<\/div>\n\n

2) Drive sales with emotions<\/strong><\/b><\/h2>\n\n\n

Everyone needs a little reassurance every once in a while. A great way to convert users is by telling them that the product would look great on them! Encourage them to add the product to their wardrobe. Assure them that the product deserves to be a part of their collection. <\/p>\n\n\n\n

Make them feel that the product would be their best buy ever! Nudge them with emotions to click on the buy button. <\/p>\n\n\n

\n
\"emotions
Image source: Doofinder<\/a>
<\/figcaption><\/figure>\n<\/div>\n\n

3) Attract with discounts<\/strong><\/b><\/h2>\n\n\n

Discounts may take away a chunk of your total revenues, but they are a great way to capture price-sensitive buyers. Offering a 10% discount on price elastic products may work brilliantly for your business. <\/p>\n\n\n\n

You can notch-it up with a level of personalization<\/a> and watch your sales grow. <\/p>\n\n\n

\n
\"Notification
Image source: Doofinder<\/a>
<\/figcaption><\/figure>\n<\/div>\n\n

4) Boost sales with FOMO<\/strong><\/b><\/h2>\n\n\n

Nobody likes missing out on a steal-deal! Create urgency by telling your customers that the product they\u2019re interested in is fast running out of stock. <\/p>\n\n\n\n

You could also run a time-bound sale on that product to persuade users to complete their purchase. Use FOMO to make users convert faster.<\/p>\n\n\n

\n
\"Offer
Image source: Ecwid<\/a>
<\/figcaption><\/figure>\n<\/div>\n\n

5) Convert with affection<\/strong><\/b><\/h2>\n\n\n

Show some love! Tell them that you\u2019re saving the product that they left in their cart, especially if it\u2019s about to run out of stock. Make your customers feel special.<\/em><\/p>\n\n\n\n

Do things for them that a great friend would. Build a stronger connection with them to increase your conversions. <\/p>\n\n\n

\n
\"personalization\"
Image source: Ecwid<\/a>
<\/figcaption><\/figure>\n<\/div>\n\n

6) Show some support<\/strong><\/b><\/h2>\n\n\n

Sometimes people (especially the ones on the fence) just need an extra nudge to make a decision. Make them feel like they\u2019re making the right choice. Tell them that they have a brilliant knack for beauty. <\/p>\n\n\n\n

Appreciate their choice, make them believe that their purchase is going to make heads turn or make people stand up and notice. <\/p>\n\n\n

\n
\"customer<\/figure>\n<\/div>\n\n

7) Rekindle their purchase intent<\/strong><\/b><\/h2>\n\n\n

8 out of 10 times, people browse through products on your website, add them to their cart and forget about them later. It\u2019s quite common for customers to have high purchase intent and leave the website, hoping to come back later and buy the product. <\/p>\n\n\n\n

This subset of customers needs a reminder of what they loved on your website. Awaken their lost desire and persuade them to complete their purchase.<\/p>\n\n\n

\n
\"purchase
Image source: Doofinder<\/a><\/figcaption><\/figure>\n<\/div>\n\n

8) Price slash ?<\/strong><\/b><\/h2>\n\n\n

Who doesn\u2019t love an occasional price drop? Extend a special discount on the product they\u2019ve left in their cart. Your customers will be delighted with this surprise. <\/p>\n\n\n\n

Nudge them with a discounted offer and persuade them to come back and complete their purchase. Use words such as \u2018Just for you,\u2019 \u2018Exclusively,\u2019 \u2018Special,\u2019 etc., to entice them to take action.<\/p>\n\n\n

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\"discount
Image source: Medium<\/a>
<\/figcaption><\/figure>\n<\/div>\n\n

9) Free shipping<\/strong><\/b><\/h2>\n\n\n

Did you know, that 56-59%<\/a> of customers abandon their carts due to high shipping costs? One of the best ways to convert abandoned carts into sales is by providing free shipping! Surprise your customers with a free delivery option.\u00a0<\/p>\n\n\n\n

Keep it time-bound to ensure a higher success rate. <\/p>\n\n\n

\n
\"free
Image source: Zoho<\/a>
<\/figcaption><\/figure>\n<\/div>\n\n\n

Download Free: Push Notifications Guide<\/span><\/a><\/em><\/h2>\n\n\n

10) Drive sales with BOGO<\/strong><\/b><\/h2>\n\n\n

Entice customers by giving one item free with their purchase\u2014give them a choice to select what they\u2019d like to avail, for free. <\/p>\n\n\n\n

You can also add a mystery gift or a special offer to the product left in their cart and entice shoppers to complete their purchase.<\/p>\n\n\n

\n
\"an
Image source: Doofinder<\/a>
<\/figcaption><\/figure>\n<\/div>\n\n

11) Lure them with hope<\/strong><\/strong><\/h2>\n\n\n

Like Alexander Pope once said, \u201cHope springs eternal.\u201d Most people who leave products in their cart plan to come back later and buy them. Evoke their desire to purchase by showing them what it would be like to own the product. <\/p>\n\n\n\n

Make them feel that it would be crazy on their part to miss out on such a sweet deal. Create urgency. Awaken the feeling that if they don\u2019t buy the product now, they may lose the product forever. <\/p>\n\n\n

\n
\"Offer
Image source: Ecwid<\/a>
<\/figcaption><\/figure>\n<\/div>\n\n

12) Cross-sell<\/strong><\/h2>\n\n\n

Show them products that will go with the product they\u2019ve left in their cart<\/a>. Create a product deal and give them a discount. Make them see how it would be a valuable purchase and potentially trigger purchase intent. <\/p>\n\n\n

\n
\"cross-sell\"
Image source: Myntra<\/a>
<\/figcaption><\/figure>\n<\/div>\n\n

BONUS section<\/strong><\/b><\/h2>\n\n\n

Always remember, abandonment doesn\u2019t necessarily have to involve customers adding products to their cart and abandoning them later. There are other types of cart abandonment<\/a> too. <\/p>\n\n\n\n

Here are two BONUS templates to persuade customers that abandon your website while browsing it or from a product page. <\/p>\n\n\n

Browse abandonment<\/strong><\/b><\/h3>\n\n\n

Most often, customers may leave your website because of a variety of reasons. For example, they may bounce off because the website crashed or the UI\/ UX was broken, the checkout process was complicated, or maybe the site timed out. <\/p>\n\n\n\n

However, the fact that these customers came to your website and browsed through your collections is enough for you to persuade them back to your website.<\/p>\n\n\n

\n
\"Recommend
Image source: Ecwid<\/a>
<\/figcaption><\/figure>\n<\/div>\n\n

Product abandonment<\/strong><\/b><\/h3>\n\n\n

People process images much faster than text. Showing users the product they\u2019ve left in their cart arouses interest and increases their intent to complete the purchase. <\/p>\n\n\n\n

Using product images in your push notifications triggers a higher response. It\u2019s simple, the more you show them the abandoned product, the higher the chances of them returning to your website to check out.<\/p>\n\n\n

\n
\"example
Image source: Doofinder<\/a>
<\/figcaption><\/figure>\n<\/div>\n\n\n

<\/span><\/p>\n\n\n

Final thoughts<\/h2>\n\n\n

With an average online shopping cart abandonment rate of 88.05%<\/a>, web and mobile push notifications<\/a> are a remarkably effective sales recovery strategy. We\u2019re hoping these ready-to-use templates help you reduce card abandonment rate, get lost revenue, and build lasting relationships with your customers.<\/span><\/p>\n\n\n\n

\"Banner<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

People come to your website, browse through your products, may add a few products to their cart or wishlist but leave without making a purchase. Dang! ? Shopping cart abandonment is painful.  But there\u2019s good news\u2014recovering abandoned carts is relatively easy with web push notifications, and it\u2019s definitely worth the effort.  Download Free: Push Notifications…<\/p>\n","protected":false},"author":324,"featured_media":56097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":5,"footnotes":""},"categories":[1848],"tags":[],"feature":[1854,10526],"industry-type":[10567],"product":[10629,10626],"role":[10637],"region":[],"class_list":["post-45573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cart-abandonment","feature-push-notifications","feature-experimentation-platform"],"acf":[],"yoast_head":"\n12 Push Notification Templates To Combat Cart Abandonment - VWO<\/title>\n<meta name=\"description\" content=\"Here is a list of 12 FREE ready-to-use push notification templates to help you combat cart abandonment and potentially increase your revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/blog\/12-free-push-notification-templates-to-reduce-cart-abandonment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Push Notification Templates To Combat Cart Abandonment - 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