{"id":45183,"date":"2017-12-20T09:38:02","date_gmt":"2017-12-20T09:38:02","guid":{"rendered":"https:\/\/pushcrew.com\/blog\/?p=2726"},"modified":"2025-12-12T12:24:50","modified_gmt":"2025-12-12T06:54:50","slug":"ecommerce-marketing-trends","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/ecommerce-marketing-trends\/","title":{"rendered":"Looking Into The Future: eCommerce Marketing Trends for 2026"},"content":{"rendered":"<p style=\"text-align: left\">It&#8217;s 2026!<\/p>\n<p style=\"text-align: left\">While\u00a0marketers are\u00a0putting together their\u00a0annual marketing strategy for the next year, we decided to\u00a0interview 8 industry influencers\u00a0to find out <strong><a href=\"https:\/\/vwo.com\/blog\/ecommerce-marketing-strategy\/\">eCommerce marketing<\/a> trends to keep an eye on in 2026<\/strong>.<\/p>\n<h2 style=\"text-align: center\"><strong>Hear it from the experts<\/strong><\/h2>\n<p style=\"text-align: left\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2787 size-full\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/12\/ecommerce-marketting-trends2018-copy-2-1.jpg\" alt=\"banner showing all the brands that are experts in ecommerce trends for 2018\" width=\"1280\" height=\"110\" \/><\/p>\n<div class=\"feed-1 text-center bb_grey pt40 pb40\">\n<div class=\"head-img\"><img loading=\"lazy\" decoding=\"async\" class=\"mb20 alignnone wp-image-2749 size-full\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/12\/mike.png\" alt=\"Mike Rossi Co-founder, Smile.io\" width=\"100\" height=\"100\" \/><\/div>\n<div class=\"feed-author\">Mike Rossi<\/div>\n<div class=\"blog-desig mb20\">Co-founder, Smile.io<\/div>\n<div class=\"feed-content\">\n<p><span style=\"font-weight: 400\">Retention marketing! Every year paid acquisition is getting more expensive, and 2026 will be no exception. Getting a business online is easier than ever, and more businesses competing for the same audience means things like Adwords and Facebook ads are getting more and more expensive. However, that expense is worth it if you can keep each new customer around!<\/span><\/p>\n<h2 style=\"text-align: center\"><a href=\"https:\/\/vwo.com\/ebooks\/improve-conversions-60-days\/#guide-download\"><span style=\"text-decoration: underline\"><em>Download Free: Improve Conversions In 60 Days Guide<\/em><\/span><\/a><\/h2>\n<p><span style=\"font-weight: 400\">In order to succeed, brands need to put a distinct, intentional focus on retaining the customers they have and nurturing those growing relationships. Whether it&#8217;s with tools like a rewards program, increasing the customer lifetime value of each new customer can make that initial investment worthwhile. Remember: it&#8217;s 7 times less expensive to retain a customer than it is to acquire a new one!<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"feed-1 text-center bb_grey pt40 pb40\">\n<div class=\"head-img\"><img loading=\"lazy\" decoding=\"async\" class=\"mb20 alignnone wp-image-2751 size-full\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/12\/karl.png\" alt=\"Karl Pawlewicz Head of Communications, Olark\" width=\"100\" height=\"100\" \/><\/div>\n<div class=\"feed-author\">Karl Pawlewicz<\/div>\n<div class=\"blog-desig mb20\">Head of Communications, Olark<\/div>\n<div class=\"feed-content\">\n<p><span style=\"font-weight: 400\">Adding a more human tone to email outreach. Writing and sending emails that come from a human &#8211; maybe somewhat vulnerable &#8211; place that helps your customers feel like they really know the person at your company sending the email. I feel like the trend is driving more thoughtful marketing in the B2B world, and will benefit more B2C brands who slow down and think of ways to be more human.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Live chat as part of a <a href=\"https:\/\/vwo.com\/blog\/email-marketing-best-practices\/\">email marketing<\/a> campaign. If you&#8217;re going to spend a ton of time to craft the perfect email and landing page, you should ensure it converts by putting your sales team on the page to help customers when they arrive. By adding a live chat widget to a landing page that sends an automated message when someone clicks through from their email, your sales team can answer sales objections in real-time and play an active role in improving ROI for the campaign.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"feed-1 bb_grey text-center pt40\">\n<div class=\"head-img\"><img loading=\"lazy\" decoding=\"async\" class=\"mb20 alignnone wp-image-2752 size-full\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/12\/tomas.png\" alt=\"Tomas Oberlo Online Marketing Director, Shopify &amp; Co-founder at Oberlo\" width=\"100\" height=\"100\" \/><\/div>\n<div class=\"feed-author\">Tomas Oberlo<\/div>\n<div class=\"blog-desig mb20\">Online Marketing Director, Shopify &amp; Co-founder at Oberlo<\/div>\n<div class=\"feed-content\">\n<p><span style=\"font-weight: 400\">Personalization is the way forward. With organic search, voice search, and social media gaining increasing popularity, marketers need to focus on creating a unique customer experience. The future is all about catering to the specific and individual needs of the consumer, and gaining emotional loyalty through humanizing your brand.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s 2026! While\u00a0marketers are\u00a0putting together their\u00a0annual marketing strategy for the next year, we decided to\u00a0interview 8 industry influencers\u00a0to find out eCommerce marketing trends to keep an eye on in 2026. Hear it from the experts Mike Rossi Co-founder, Smile.io Retention marketing! Every year paid acquisition is getting more expensive, and 2026 will be no exception&#8230;.<\/p>\n","protected":false},"author":324,"featured_media":56112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":2,"footnotes":""},"categories":[10562],"tags":[],"feature":[1854,10526],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-45183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","feature-push-notifications","feature-experimentation-platform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCommerce Marketing Trends to Look Out for in 2026<\/title>\n<meta name=\"description\" content=\"Read &amp; learn about the latest insight on eCommerce marketing trends on customer behavior that will help grow your business in 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