{"id":45147,"date":"2017-12-15T15:22:19","date_gmt":"2017-12-15T15:22:19","guid":{"rendered":"https:\/\/pushcrew.com\/blog\/?p=2690"},"modified":"2025-02-07T11:10:41","modified_gmt":"2025-02-07T05:40:41","slug":"last-minute-push-notification-strategy-for-the-holiday-season","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/last-minute-push-notification-strategy-for-the-holiday-season\/","title":{"rendered":"Last Minute Push Notification Strategy For The Holiday Season"},"content":{"rendered":"\n
\n

Online shoppers already spent $640 million by 10 a.m. on Black Friday morning, 18.4% more than last year!<\/span>
<\/span><\/p>\n<\/blockquote>\n\n\n\n

And this is just the beginning. <\/span><\/p>\n\n\n\n

Deloitte predicts that consumers will spend over $116 billion in sales this holiday season. An increase of 15% compared to last year.<\/span><\/p>\n\n\n\n

Download Free: Push Notifications Guide<\/em><\/span><\/a><\/h3>\n\n\n\n

In this post, we\u2019re going to give you a few push notification<\/a> strategies that will fetch you more sales in the coming weeks.<\/span><\/p>\n\n\n\n

Here\u2019s how we are going to go about it:<\/b><\/p>\n\n\n\n

– Step 1: Understand your users before sending out holiday push notifications<\/strong><\/p>\n\n\n\n

– Step 2: Pre-plan your push notifications for the holiday season<\/strong><\/p>\n\n\n\n

– Step 3: Enhance and personalize your push notifications with triggered campaigns<\/strong><\/p>\n\n\n\n

– Bonus Section: Push Notifications best practices to help you drive engagement & conversions<\/strong><\/p>\n\n\n\n

Let’s look at these steps in detail.<\/p>\n\n\n

Step 1: \u00a0Understand your users before sending out holiday push notifications<\/h2>\n\n\n

How many push notifications do you send out in a day? Now multiply it by 100, that\u2019s what<\/span> the Holiday Season is going to be like for your customers.<\/span><\/p>\n\n\n\n

A great way to ensure that your push notifications stand out and build a deeper connection with your users is through personalization.<\/span><\/p>\n\n\n\n

Even before you start putting together your holiday push notification strategy, make sure you create audience segments based on interests and behavior. If you are a VWO Engage user, you can use <\/span>the Segment Creator<\/span><\/a> to automate this process.<\/span><\/p>\n\n\n\n

Here are a few segmentation examples that you can use:<\/b><\/p>\n\n\n\n

1) Device specific:<\/b> You can create separate categories for your iOS and Android users or Desktop & Mobile users.<\/span><\/p>\n\n\n\n

2) Location-based: <\/b>You can create location-based buckets to give more personalized offers. <\/span><\/p>\n\n\n\n

For instance, let\u2019s say your business is based out of California. So, you can run location-specific free shipping offers for your audience in California and drive more sales.<\/span><\/p>\n\n\n\n

3) Time Zone specific:<\/b> Just like location, you can also be mindful of your segment’s time zone.<\/span><\/p>\n\n\n\n

Let\u2019s say you send out a push notification at 3 pm, your time zone, however if your customer is +9 hours away, you\u2019ll end up sending them a notification while they\u2019re sleeping. A great way to avoid this is by creating segments as per different time zones.<\/span><\/p>\n\n\n\n

4) Shopping patterns<\/b>: Let\u2019s suppose you\u2019ve launched your Winter Collection and want to know how much of your users are interested in it. You can closely determine the users that are clicking on your Winter Collection and categorize them into one bucket to send them targeted<\/span> Winter Collection-specific push notifications. \u00a0\u00a0<\/span><\/p>\n\n\n\n

5) Last interaction<\/b>: You can also take this a step further and analyze<\/span> the product\/category that the user last visited to send them the last activity-specific push notification with the intent to get them back to where they last left.<\/span><\/p>\n\n\n\n

All this data will not only help you understand your customers better but will also give you insights into what push notifications you should be sending out and when.<\/span><\/p>\n\n\n

Step 2: Automate your push notifications<\/h2>\n\n\n

Holidays are all about spending time with your family and friends. The last thing you want to do is get stuck working on your Push Campaigns.<\/span><\/p>\n\n\n\n

A great way to avoid last-minute<\/span> hassle is by scheduling your push notifications for the Holiday Season. Create automated push campaigns and let revenues flow in while you sip on hot cocoa.<\/span><\/p>\n\n\n\n

Here\u2019s how you can do it: <\/b><\/p>\n\n\n\n

– Create a list of upcoming events during the Holiday Season<\/strong> such as – Green Monday, Free Shipping Day, Hanukkah, Christmas, NYE, and so on. <\/span><\/p>\n\n\n\n

– Now, list down deals and offers you\u2019ll be running all through the <\/strong><\/span>Holiday Season. Set a timeline: let\u2019s say you want to create an automated campaign from December 10, 2017, to January 10, 2018. Accordingly, list down which push notifications you\u2019d like to go out and on which day. <\/span><\/p>\n\n\n\n

– <\/span> Prepare a calendar <\/b>of Flash Sales\/Contests and other activities that you\u2019ll be hosting during this period.<\/span><\/p>\n\n\n\n

– Design and pre-schedule<\/strong> notifications accordingly.<\/span><\/p>\n\n\n\n

We\u2019ve put together a few examples of automated push notifications that can help you get the ball rollin\u2019!<\/span><\/p>\n\n\n\n

1) Build Anticipation: <\/b>Send Holiday Sale Alerts.<\/p>\n\n\n

\n
\"Build
Image Source: lustforlife.com<\/figcaption><\/figure>\n<\/div>\n\n\n

2) Share Exciting Offers: <\/b>Holidays are all about discounts & offers!<\/p>\n\n\n

\n
\"Share
Image Source: lustforlife.com<\/figcaption><\/figure>\n<\/div>\n\n\n

3) New Product Alerts:  <\/b>Tell them about your new arrivals!<\/p>\n\n\n

\n
\"New
Image Source: lustforlife.com<\/figcaption><\/figure>\n<\/div>\n\n\n

4) Gift with Purchase: <\/b>Give away holiday gifts to make them feel special.<\/p>\n\n\n

\n
\"Gift
Image Source: lustforlife.com<\/figcaption><\/figure>\n<\/div>\n\n\n

5) Christmas Contest: <\/b>Run exciting contests for Christmas.<\/p>\n\n\n

\n
\"Run
Image Source: lustforlife.com<\/figcaption><\/figure>\n<\/div>\n\n\n

6) Extend Your Sale for Procrastinators:<\/b> Increase your revenues by extending your sale for last minute shoppers.<\/p>\n\n\n

\n
\"Extend
Image Source: shein.com<\/figcaption><\/figure>\n<\/div>\n\n\n

Always remember, that sending push notifications to your users isn\u2019t a silver bullet in itself. Automating them to deliver the right message at the right time makes all the difference.<\/span><\/p>\n\n\n\n

Understand when your website receives maximum traffic, what are devices your users use to come to your website, what are the top locations with the most number of users and create your push notifications accordingly.<\/span><\/p>\n\n\n\n

You can also take things a step further and add triggers to make your push notifications even more compelling and boost conversions.<\/span><\/p>\n\n\n\n

Download Free: Push Notifications Guide<\/em><\/span><\/a><\/h3>\n\n\n

Step 3: Enhance your push notifications with triggered campaigns<\/h2>\n\n\n

Wait, what are Triggered Push Notifications?<\/span><\/p>\n\n\n\n

Remember we spoke about audience segmentation, earlier?<\/span><\/p>\n\n\n\n

Right, so triggered push notifications allow you to use audience segmentation<\/a> to send automated tailor-made messages that are relevant, and timely and encourage high conversions.<\/span><\/p>\n\n\n\n

All you have to do is <\/span>set triggers and goals based on user actions for sending push notifications<\/span><\/a> such as page visits or URLs. \u00a0This can further be personalized based on their attributes such as location, device, etc.<\/span><\/p>\n\n\n\n

Okay, what are the kind of Triggered push notifications that I can send during Holidays?<\/b><\/p>\n\n\n\n

Nailing down the right triggers for your audience can be tricky. Here are a few trigger samples that you can use to increase customer engagement<\/a> and conversions.<\/span><\/p>\n\n\n\n

1) Save Abandoned Carts: <\/b>Don\u2019t let your customers leave their carts, not just yet!<\/span><\/p>\n\n\n

\n
\"Save
Image Source: shein.com<\/figcaption><\/figure>\n<\/div>\n\n\n

2) Gift Some Love: <\/b>Share holiday-specific offers to repeat customers.<\/span><\/p>\n\n\n

\n
\"Gift
Image Source: shein.com<\/figcaption><\/figure>\n<\/div>\n\n\n

3) Make It Personal: <\/b>Give personalized discounts based on user activities.<\/span><\/p>\n\n\n

\n
\"Make
Image Source: streetstylestore.com<\/figcaption><\/figure>\n<\/div>\n\n\n

Because triggered push notifications are behaviorally targeted and timed, their results are far superior to normal push notifications.<\/span><\/p>\n\n\n\n

Apart from automated push notifications and triggered campaigns, here are a few more hacks that you can use to optimize your push notifications and increase conversions.<\/span><\/p>\n\n\n

Bonus Section: Best practices to help drive engagement & conversions<\/h2>\n\n

1) Walk the talk with CTA (calls-to-action) buttons<\/h3>\n\n
\n
\"Walk
Image Source: joss&main<\/figcaption><\/figure>\n<\/div>\n\n\n

The holiday season is the peak time to urge your website subscribers to steal the deals that you offer and make purchases. And they would love the luxury of options before making a purchase. This is where CTA buttons act as a catalyst that entices subscribers to shop on your website. When you place multiple CTA on your push notifications, your subscribers are likely to click on either of them which leads them to different landing pages that have various deals. <\/span><\/p>\n\n\n\n

Here\u2019s an example to help you understand how you can do it. <\/span><\/p>\n\n\n\n

Let’s suppose, you are a home decor retailer. You can send a push notification with holiday deals for furniture. While one CTA says <\/span>Shop Now<\/span><\/i>, the second CTA can say <\/span>All Offers<\/span><\/i>, which leads them to all holiday deals.<\/span><\/p>\n\n\n\n

Remember:<\/b> Be mindful of the CTA character limit of 12.<\/span><\/p>\n\n\n

2) Increase excitement with FOMO<\/h3>\n\n\n

Time-bound deals are a great way to get your customers excited to shop from you! Create urgency by offering time-bound offers to spike holiday sales.<\/p>\n\n\n\n

Some examples of expiring notifications that you can create for your customers are:<\/p>\n\n\n

\n
\"Increase
Image Source: shein.com<\/figcaption><\/figure>\n<\/div>\n\n
\n
\"example
Image Source: shein.com<\/figcaption><\/figure>\n<\/div>\n\n

3) Boost conversions with emojis ?<\/h3>\n\n
\n
\"Boost
Image Source: streetstylestore.com<\/figcaption><\/figure>\n<\/div>\n\n\n

Emojis are a great way to show tone, expressions, and<\/span> emotions<\/span>.<\/b><\/p>\n\n\n\n

They\u2019re a great way to make your notifications stand out. Reports also suggest that <\/span>Emojis Boost Conversions by 9%<\/b> Here\u2019s an example of a Push Notification with Emojis:<\/span><\/p>\n\n\n

4) Say it with images<\/h3>\n\n
\n
\"Say
Image Source: thebodyshop.com<\/figcaption><\/figure>\n<\/div>\n\n\n

It\u2019s no secret that we process visual data better than text. One of the best ways to drive the message home is by sending image-based<\/span> push notifications. Just as the holidays are a feast for the eyes, make your holiday push notifications more engaging, contextual, and clickable using <\/span>thumbnails and big hero images<\/span><\/a>.<\/span><\/p>\n\n\n\n

Tip:<\/b> Use images in sync with the Holiday season festivities. Add a stronger impact with images that have colors matching the season\u2019s spirit. For example, images with green, white,<\/span> and red colors jingle with Christmas.<\/span><\/p>\n\n\n

5) Message, copy, and\u00a0frequency<\/h3>\n\n\n

The holiday season is about cheer, celebration, festivities,<\/span> and spreading love. Ensure that the same spirit is reflected in the copy of your push notification message. Also, be careful about the kind of tone you use in your message copy.<\/span><\/p>\n\n\n\n

Words<\/b> such as Jingle, bells, festivities, cheer, love, Ho! Ho! Ho! would resonate with this season as well as your subscribers.<\/span><\/p>\n\n\n\n

The<\/span> frequency<\/b> at which you send your push notifications needs to be well thought out beforehand. You don\u2019t want to send them out in large numbers or even too rarely. You\u2019ll need to strike the right balance to ensure that your subscribers don\u2019t get annoyed with too many of them.<\/span><\/p>\n\n\n

In Conclusion<\/h2>\n\n\n

The best part\u00a0about the Holiday Season is that everyone\u2019s super excited, and ready to make impulsive decisions, making it easier for you to convert your visitors into subscribers. Make sure you get creative with your ideas and A\/B test your notifications to drive maximum impact. <\/span><\/p>\n\n\n\n

Also remember, you\u2019re about to drive an enormous influx of traffic to your website. We recommend you prepare your website beforehand to handle more than average traffic. The last thing you\u2019d want is to lose out on $$$ during peak time.<\/span><\/p>\n\n\n\n

Hope you enjoyed reading our ideas, we wish you good luck with your push notification strategy<\/a> and Happy Holidays!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Online shoppers already spent $640 million by 10 a.m. on Black Friday morning, 18.4% more than last year! And this is just the beginning. Deloitte predicts that consumers will spend over $116 billion in sales this holiday season. An increase of 15% compared to last year. Download Free: Push Notifications Guide In this post, we\u2019re…<\/p>\n","protected":false},"author":324,"featured_media":56109,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":8,"footnotes":""},"categories":[1855],"tags":[],"feature":[1854,10526],"industry-type":[],"product":[],"role":[10643],"region":[],"class_list":["post-45147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-engagement","feature-push-notifications","feature-experimentation-platform"],"acf":[],"yoast_head":"\nLast Minute Push Notification Strategy For Holiday Season<\/title>\n<meta name=\"description\" content=\"Do not miss out on the last-minute marketing opportunities of this holiday season. 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