{"id":44903,"date":"2017-11-27T12:47:05","date_gmt":"2017-11-27T12:47:05","guid":{"rendered":"https:\/\/pushcrew.com\/blog\/?p=2446"},"modified":"2025-11-13T16:58:49","modified_gmt":"2025-11-13T11:28:49","slug":"secret-weapon-higher-conversions-triggered-push-notification-campaigns","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/secret-weapon-higher-conversions-triggered-push-notification-campaigns\/","title":{"rendered":"The Secret Weapon To Getting Higher Conversions: Triggered Push Notification Campaigns"},"content":{"rendered":"\n
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A campaign aimed at everyone strikes a chord with no one.<\/p>\n<\/blockquote>\n\n\n\n

Promotional content that is generic or worse, irrelevant to your subscribers, will only annoy them and they’re likely to unsubscribe. And they\u2019d call it spam. But, when they receive promotional communication that resonates, you\u2019ll see them intrigued.<\/p>\n\n\n\n

The easiest way to send automated yet personalized notifications<\/a> to reach the right people, at the right time, in the right place (their devices) is here and it\u2019s called Triggered Push Notification<\/a> Campaigns. This VWO Engage feature is available for the Enterprise Plan Customers.<\/p>\n\n\n\n

Download Free: Push Notifications Guide<\/em><\/span><\/a><\/h3>\n\n\n

Deciphering Triggered Push Notification Campaigns<\/h2>\n\n\n

Triggered push notification campaigns is a must-use tool in every marketer\u2019s arsenal. This feature is the backbone upon which subscribers can be nudged to convert into (loyal) customers.<\/p>\n\n\n\n

What makes this feature powerful is the level of sophistication that the elements contain. In a nutshell, you can set triggers and goals based on actions (like page visits) or URLs. You can also choose your audience based on their attributes like location, devices, etc.<\/p>\n\n\n\n

The advanced settings in this feature let you automate tailor-made messages that are relevant, timely and encourage high conversions. Keep reading if you’d like to know more about the benefits of using triggered push notification campaigns.<\/p>\n\n\n

Perks of implementing triggered push notification campaigns that unlock high conversions<\/h2>\n\n

1. Stage grand entries and elegant exits<\/h2>\n\n\n
\n

\u201cStrike when the iron is hot!\u201d<\/span><\/p>\n<\/blockquote>\n\n\n\n

<\/i>No one wants to be looped into something they aren\u2019t looking for, or exited from something that interests them.<\/span> Triggered push notification campaigns fill the gap by allowing entry and exit triggers or goals, based on conditions you\u2019ve chosen. This means that when your subscribers perform a certain action or visit a certain page that fulfills a preset condition, they enter a certain campaign and start receiving your notifications. Upon completing the goals you\u2019ve set (like making a purchase), they exit the campaign.<\/p>\n\n\n\n

You can also create audience segments to whom these campaigns are sent based on subscriber properties such as the operating system a subscriber is using, the subscriber\u2019s location, the browser, etc.<\/span> These things ensure minimum friction between what subscribers want and what you want them to do.
<\/span><\/p>\n\n\n\n

For Example:<\/b> For your <\/span>eCommerce<\/b> platform, suppose you\u2019ve set the following: <\/span>
<\/span>Custom<\/b> Segment: Operating System <\/b>is Equal to<\/span> Mac OS <\/b>and<\/span> Location <\/b>is Equal to United States<\/b>
<\/b>Entry Trigger – URL contains stilettos<\/b>
Goal – Thank You <\/b>page<\/span><\/p>\n\n\n

\n
\"Triggered-push-notification-campaigns\"<\/figure>\n<\/div>\n\n
\n
\"Triggers-for-your-push-notification-campaigns\"<\/figure>\n<\/div>\n\n\n

Now, when a subscriber visits your page and is on the URL that contains \u201cstilettos\u201d from their MAC OS devices in the United States enters this triggered push campaign and will start receiving a series of push notifications that you\u2019ve crafted beforehand. This subscriber will receive your notifications till they finally hit the \u201cThank You\u201d page<\/a>, which means that your triggered campaign has successfully converted the subscriber into making a purchase from your portal.<\/p>\n\n\n

2. Re-engage inactive subscribers to move ahead in the buyer\u2019s journey<\/h2>\n\n\n

Push notifications, as it is, are popular for grabbing attention immediately. Triggered push campaigns go a couple of notches above in nudging subscribers to hit the goal (conversion) that you\u2019ve set. When they receive <\/span>a series of well-timed and relevant notifications<\/span><\/a> at specific intervals, they are highly re-engaged into making a purchase or performing an action that you want them to take. Here\u2019s an example of a scenario to help you understand better.<\/span><\/p>\n\n\n\n

Example:<\/b> Let\u2019s suppose, you\u2019ve created a series of triggered notifications that are about hand-picked recommendations in the shoes category, the latest trend in shoes, wardrobe essentials, and discounts. This mix of interesting and relevant push notifications re-engages the subscribers in that segment, piquing their interest into buying shoes from you (given the helpful and interesting information they got from you).<\/span><\/p>\n\n\n\n

Added benefit:<\/b> Triggered campaigns can help you walk the extra mile and re-engage a converted customer into re-engaging further and buying more from you. How? Many people have a tendency to buy more related products. So if you\u2019ve not set an exit trigger for the campaign, you can further fancy the subscriber’s\u2019 interests with related products or evergreen styles.<\/span><\/p>\n\n\n\n

Download Free: Push Notifications Guide<\/em><\/span><\/a><\/h3>\n\n\n

3. Power up your brand value and win loyal customers<\/h2>\n\n\n

By responding to subscribers quickly, the brand is powering up its own value in the subscribers\u2019 eyes. When you respond to their interests (when they are searching for something on your website), by sending them relevant triggered push notifications, the brand value increases multifolds! <\/span><\/p>\n\n\n\n

Triggered push notification campaigns form an essential part of wonderful customer service. How so? Customers feel heard and special because of the intuitive triggers you\u2019ve set for the campaign.<\/span><\/p>\n\n\n\n

The subscribers in triggered campaigns would be impressed when they start receiving swift recommendations or information about what they were searching for. This leads to a higher conversion rate. These campaigns automate your route to earning brand value brownie points and make your customers your greatest strength!<\/span><\/p>\n\n\n

\n
\"Triggered-push-campaigns-boost-brand-value-and-customer-loyalty\"<\/figure>\n<\/div>\n\n\n

Don’t be like this cat.
Image Template Source: Imgflip<\/p>\n\n\n\n

Related:<\/strong><\/em>  8 Powerful Ideas To Boost Your eCommerce Marketing Strategy<\/em><\/a><\/p>\n\n\n

4. Track metrics that actually matter<\/h2>\n\n\n

Triggered push campaigns unlock the potential of marketing automation<\/a> to its fullest, while you can focus on tracking the campaign performance. While tracking your triggered push notification campaign\u2019s performance, it\u2019s important to track metrics that matter. Here are the 3 important metrics you should be tracking to understand the campaign performance. Accordingly, chart out strategies for your future campaigns.<\/span><\/p>\n\n\n\n

Subscribers Entered<\/b> – This tells you the number of subscribers that qualified the Entry Trigger you set. This matters because you\u2019ll get to know the number of subscribers interested in that particular product range, from a specific location. You can further leverage this information for this segment with related products, events or deals. <\/span><\/p>\n\n\n\n

Subscribers Converted<\/b> – These are the subscribers that completed the goal you set. This could have been a purchase or another action. This number tells you subscribers\u2019 interests, popularity of the product or service you were promoting and the elements of the notifications that worked well with it (like tone of the message copy, timing, frequency, etc.)<\/span><\/p>\n\n\n\n

Conversion Rate<\/b><\/a> – This metric tells you in percentage the subscribers that completed the goal and quantifies the success of your campaign<\/span><\/p>\n\n\n\n

Triggered push notification campaigns provide you with a playground that has opportunities galore. You can now guide the movement of your subscribers along your conversion funnel, boosting engagement, re-engagement and more. With the right triggers in place, relevancy and <\/span>the right timing<\/span>, you\u2019re going to love what you see in the metrics and how your push notification marketing<\/a> efforts are bearing fruit. If you like what you read, and want to receive more such posts, then subscribe to The Marketer\u2019s Last Mile.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A campaign aimed at everyone strikes a chord with no one. Promotional content that is generic or worse, irrelevant to your subscribers, will only annoy them and they’re likely to unsubscribe. And they\u2019d call it spam. But, when they receive promotional communication that resonates, you\u2019ll see them intrigued. The easiest way to send automated yet…<\/p>\n","protected":false},"author":311,"featured_media":56202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":6,"footnotes":""},"categories":[1850],"tags":[],"feature":[1854,10526],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-44903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rate-optimization","feature-push-notifications","feature-experimentation-platform"],"acf":[],"yoast_head":"\nGet Higher Conversions From Triggered Push Notifications<\/title>\n<meta name=\"description\" content=\"Setting triggers for your push notification campaigns result in higher conversions. 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