{"id":43837,"date":"2017-05-30T16:01:23","date_gmt":"2017-05-30T16:01:23","guid":{"rendered":"https:\/\/pushcrew.com\/blog\/?p=1380"},"modified":"2025-05-05T17:01:05","modified_gmt":"2025-05-05T11:31:05","slug":"rich-push-notifications-with-big-image-support","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/rich-push-notifications-with-big-image-support\/","title":{"rendered":"Say Hello To Rich Push Notifications With Big Image Support"},"content":{"rendered":"\n

Looking to get the most value out of your web traffic? You must consider becoming friends with push notifications<\/a> to drive engagement with audiences. If you\u2019re making use of paid marketing channels, don\u2019t neglect the value of options that are right at your fingertips. <\/p>\n\n\n\n

Chrome now allows the use of large-sized images in push notifications. Previously, images were displayed as thumbnails or icons in web push notifications. But now, with the Big Image feature, marketers are able to send richer notifications that go beyond just clever copywriting. This feature is currently supported from Chrome 56 onward on both Desktop and Android. <\/p>\n\n\n\n

Download Free: Push Notifications Guide<\/span><\/a><\/em><\/h3>\n\n\n\n

Yo! Free Samples, used push notifications to content fresh and timely, driving a 39% increase in conversion rates<\/a>. Founder John Clark said, \u201cNotifications featuring photos of actual samples always drive up click rates<\/em>.\u201d The images not only grab attention but also give a teaser of what is on offer.<\/p>\n\n\n\n

So, how can you use rich push notifications? Read on as we take a look at how rich push notifications can be used for results across eCommerce, publishing, and media industries.<\/p>\n\n\n

1) Coupons and free samples<\/strong><\/h2>\n\n\n

Freeflys is a website that offers coupons and samples from leading brands. Push Notifications perform well in this domain because the offers run out fast and content has to be real-time, always. Here\u2019s a notification that worked back in the time when notifications had to rely on only catchy titles and tempting body copy.<\/p>\n\n\n

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\"Push
Image source: Freeflys<\/a>
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Now, imagine this notification coupled with an image of Salted Caramel Banana Fruit Truffles. That\u2019s the power of the Big Image feature. You don\u2019t have to leave anything to the imagination anymore. Subscribers can immediately get a taste of what\u2019s in store and are more likely to click on it.<\/p>\n\n\n\n

In this case, the CTA button is also used to emphasize your message<\/a>. Clicking on \u2018Get it NOW!\u2019 leads to the same landing page with the Banana Fruit Truffle on offer. You can also link your CTA button<\/a> to any other page of your choice, as long as it is relevant to the notification or meets an objective like driving traffic to other offers on your site.<\/p>\n\n\n

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\"Coupons
Image source: Edible<\/a><\/figcaption><\/figure>\n<\/div>\n\n

The dos and don\u2019ts<\/strong> <\/h3>\n\n\n

\u2013  Don\u2019t go for notification overkill<\/strong> by sending too many notifications. Look into your data and find out a frequency that works best with your audience.<\/p>\n\n\n\n

\u2013 Use both visual and text-based notifications<\/strong>. There are notifications that work well even without visuals. Understand how your audience responds to both, and then decide how many you\u2019ll be sending out with the rich features, and how often.<\/p>\n\n\n\n

\u2013 Don\u2019t forget to use the Notification Expiry feature<\/strong> to make sure that your subscribers don\u2019t click through after the offer has expired.<\/p>\n\n\n

2) eCommerce<\/strong><\/h2>\n\n\n

Buy Whole Foods Online is an online retail store that specializes in organic produce and whole foods. What you see here is one of their best-performing notifications. It received a click rate of 15.2%. Out of the 97 people who reached the product page after clicking on the notification, 71 actually made a purchase. They were able to generate a 3-figure revenue from this notification alone.<\/p>\n\n\n

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\"Push
Image source: Buy Wholefoods Online<\/a>
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Now, what can you do to get an even better click rate from this notification? Think about being in the midst of an unforgiving summer. Refreshing imagery and a well-timed discount are probably what consumers need to beat the heat. Also, see how the icon image is used to highlight the discount while the Big Image takes care of communicating the product.<\/p>\n\n\n\n

Along with it, the CTA button gives the additional option of viewing \u2018Other OFFERS\u2019 on your website, to encourage exploration and add value.<\/p>\n\n\n

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\"eCommerce
Image source: Buy Organic
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The dos and don\u2019ts<\/strong><\/h3>\n\n\n

\u2013 Use the combined power of icon image and Big Image<\/strong> to reinforce your message and complement one another.<\/p>\n\n\n\n

\u2013 Use<\/strong> images that do not clutter<\/strong> your notifications to ensure the viewer is not confused by it.<\/p>\n\n\n\n

\u2013 Use the Scheduling feature<\/strong> to send notifications according to the time zones of your users. No one wants to wake up in the middle of the night and buy coconut water.<\/p>\n\n\n\n

Watch the webinar to know how an e-commerce company achieved a 33% conversion rate with on its cart abandonment campaigns:<\/p>\n\n\n\n

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