{"id":40538,"date":"2017-11-29T15:03:52","date_gmt":"2017-11-29T09:33:52","guid":{"rendered":"http:\/\/vwo.com\/blog\/?p=40538"},"modified":"2026-03-25T16:58:13","modified_gmt":"2026-03-25T11:28:13","slug":"conversion-rate-audit-the-first-step-of-the-cro-process","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/conversion-rate-audit-the-first-step-of-the-cro-process\/","title":{"rendered":"Conversion Rate Audit: The First Step Of The CRO Process"},"content":{"rendered":"\n

Like everything else, there is perfect timing to start with your CRO process. Rush in without a good understanding and you might just be burning your money for no good. <\/span><\/p>\n\n\n\n

It is true that finding that \u201cPerfect Moment\u201d for yourself is tough. And it\u2019s tougher to be in that moment and still not know how to start with the Conversion Optimization process<\/a>.<\/span><\/p>\n\n\n\n

Download Free: Conversion Rate Optimization Guide<\/span><\/a><\/em><\/h2>\n\n\n\n

A few years back, the focus of online marketing was merely increasing traffic. But at that time, the traffic was easy to acquire. In the 90s, when SEO came into existence and brands started competing to rank better, a lot of marketing channels evolved, giving them the opportunity to get potential customers. With time, the approach and the focus both have shifted to making the most of the existing traffic with CRO. <\/span><\/p>\n\n\n

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\"Conversion<\/figure>\n<\/div>\n\n\n

If you tried A\/B testing earlier, understand the importance of optimization, and want to increase your website conversion<\/a>, continue reading till the end. <\/span><\/p>\n\n\n\n

This post will help you do a conversion rate<\/a> audit of your website while using some conversion-centric metrics. And will help you decide if you need to start conversion optimization. <\/span><\/p>\n\n\n\n

When should you consider Conversion Rate Optimization<\/a>?<\/p>\n\n\n\n