{"id":40503,"date":"2017-11-14T13:35:12","date_gmt":"2017-11-14T08:05:12","guid":{"rendered":"http:\/\/vwo.com\/blog\/?p=40503"},"modified":"2026-04-10T10:55:58","modified_gmt":"2026-04-10T05:25:58","slug":"not-satisfied-with-conversion-rates","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/not-satisfied-with-conversion-rates\/","title":{"rendered":"Why Are Businesses Not Satisfied With Their Conversion Rates, And What Can They Do About It?"},"content":{"rendered":"\n<p>You\u2019re spending time, energy, and money on content, paid media, and advertising to build awareness, grow consideration, and you have a steady stream of traffic to your website. But you\u2019re not converting enough into customers, and you don\u2019t really understand why. Guess what? You\u2019re in the same boat as a lot of marketers and business owners. However, you may not know which design, copy, or other elements you need to change to increase the <a href=\"https:\/\/vwo.com\/glossary\/conversion-rate\/\">conversion rate<\/a>. This is where <a href=\"https:\/\/vwo.com\/conversion-rate-optimization\/\">Conversion Rate Optimization<\/a> (CRO) comes in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/conversion-rate-optimization\/#guide-download\"><span style=\"text-decoration: underline\">Download Free: Conversion Rate Optimization Guide<\/span><\/a><\/em><\/h3>\n\n\n\n<p><strong>Conversion Rate Optimization<\/strong> is a long-term process that helps you analyze what\u2019s not working, understand how you can fix it, and <a href=\"https:\/\/vwo.com\/platform\/\">optimize your website to boost its conversion rate<\/a>. And it has become a booming industry as companies seek to test, learn, and improve conversion rates.<\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"The key challenges to implementing CRO\" id=\"the-key-challenges-to-implementing-cro\" data-menu-id=\"the-key-challenges-to-implementing-cro\" style=\"text-align:left\"><span style=\"font-weight: 400\">The key challenges to implementing CRO<\/span><\/h2>\n\n\n<p>In addition to the challenge of \u201clack of resources\u201d for CRO, it is still viewed as an \u201coptional\u201d or \u201cadditional\u201d marketing effort, but not a \u201cnecessary\u201d one. Some marketers still believe that some quick fixes can do the magic. But in doing so, they underestimate the power of CRO to improve revenue and profitability\u2014all that investment to get the person to your website, small increases in conversion rates have huge impacts on ROI.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s have a quick look at the major problems with CRO:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lack of technical knowledge<\/li>\n\n\n\n<li>Limited industry experience<\/li>\n\n\n\n<li>Lack of resources and a defined process<\/li>\n\n\n\n<li>No quality assurance<\/li>\n<\/ul>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Lack of technical knowledge\" id=\"lack-of-technical-knowledge\" data-menu-id=\"lack-of-technical-knowledge\" style=\"text-align:left\"><span style=\"font-weight: 400\">Lack of technical knowledge<\/span><\/h3>\n\n\n<p>About 58% of CRO professionals have been in the field for 2 years or fewer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"469\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/11\/Frame-1.png\" alt=\"graph showing the different experience levels of CRO professionals\" class=\"wp-image-40505\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/11\/Frame-1.png 836w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/11\/Frame-1.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/11\/Frame-1.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/11\/Frame-1.png?tr=w-375 375w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/econsultancy.com\/reports\/2018-optimization-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Econsultancy<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>A basic understanding of Statistics, UX, Design, Development, or Analytics doesn\u2019t suffice to become a <a href=\"https:\/\/vwo.com\/blog\/how-to-hire-cro\/\">CRO expert<\/a>. You need to be good at all of these (and much more) to run a successful <a href=\"https:\/\/vwo.com\/blog\/interview-conversion-rate-optimization-key-components\/\">CRO program<\/a>. Also, many who still confuse A\/B testing with the entire conversion process and are unaware of what all they can do in terms of conversion optimization. In such cases, it becomes hard to measure success, especially if they don\u2019t know what metrics matter.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Limited industry experience\" id=\"limited-industry-experience\" data-menu-id=\"limited-industry-experience\" style=\"text-align:left\"><span style=\"font-weight: 400\">Limited industry experience<\/span><\/h3>\n\n\n<p>As CRO is a rapidly evolving industry, staying updated with industry is a constant challenge for many. Limited industry knowledge sometimes also accounts for making wrong choices while <a href=\"https:\/\/vwo.com\/conversion-rate-optimization\/conversion-rate-optimisation-tools\/\">choosing a CRO platform<\/a> and <a href=\"https:\/\/vwo.com\/blog\/ab-testing-hypothesis\/\">prioritizing A\/B testing hypotheses <\/a>that might not be beneficial.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"Lack of resources and a defined process\" id=\"lack-of-resources-and-a-defined-process\" data-menu-id=\"lack-of-resources-and-a-defined-process\" style=\"text-align:left\"><span style=\"font-weight: 400\">Lack of resources and a defined process<\/span><\/h3>\n\n\n<p><i><span style=\"font-weight: 400\">According to a <a href=\"https:\/\/cxl.com\/blog\/2016-conversion-optimization-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">survey by ConversionXL<\/a>, 41% of businesses had no one in particular who was accountable for optimization efforts.<\/span><\/i><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"174\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/11\/Frame-2-1.png\" alt=\"Optimization to boost conversion rates\" class=\"wp-image-40506\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/11\/Frame-2-1.png 514w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/11\/Frame-2-1.png?tr=w-375 375w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><figcaption class=\"wp-element-caption\">Image source: <a href=\"https:\/\/cxl.com\/blog\/2016-conversion-optimization-report\/\">CXL<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>It\u2019s important to have one person primarily responsible for a CRO effort. They will be tasked with analyzing the data carefully, giving a well-researched suggestion, running tests, and boosting the conversion rate. As well as this, the lack of a defined process is a constant problem.&nbsp;<\/p>\n\n\n\n<p>Another constraint is the budget allocation for CRO. As CRO is seen as something \u201coptional,\u201d a relatively small budget is allocated for this process.&nbsp;Lack of resources leads to no or minimal understanding of the users and audiences, leading to lesser scope for experimentation. This leaves businesses in a tough spot where they lack in terms of coming up with new <a href=\"https:\/\/vwo.com\/blog\/5-easy-ab-test-ideas\/\">test ideas<\/a>.<\/p>\n\n\n<h3 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level2\" data-menu=\"No quality assurance\" id=\"no-quality-assurance\" data-menu-id=\"no-quality-assurance\" style=\"text-align:left\"><span style=\"font-weight: 400\">No quality assurance<\/span><\/h3>\n\n\n<p><span style=\"font-weight: 400\">Having limited or no quality assurance creates an environment where errors are common and go unnoticed. This may include no cross-device testing, no cross-browser testing, etc. Also, if there are no set primary and secondary KPIs, it will be difficult to validate results of tests and understand what action should be taken accordingly.<\/span><\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"As a result\" id=\"as-a-result\" data-menu-id=\"as-a-result\" style=\"text-align:left\"><span style=\"font-weight: 400\">As a result<\/span><\/h2>\n\n\n<p>The sum total of these challenges and constraints is usually:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unexplored CRO capabilities<\/li>\n\n\n\n<li>Limited understanding of visitors and customers<\/li>\n\n\n\n<li>Low conversion rates<\/li>\n\n\n\n<li>Drop in ROI<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">This stands in stark contrast to all the CRO success stories such as <a href=\"https:\/\/vwo.com\/success-stories\/moho\/\">41% increase in sales<\/a> or <a href=\"https:\/\/vwo.com\/success-stories\/amd\/\">600% increase in social shares<\/a>. But how can you start on the CRO journey, or begin to optimize if you don\u2019t currently have the team or resources?&nbsp;<\/span><\/p>\n\n\n<h2 class=\"js-cro-guide-subheading gtm_heading \" data-level=\"level1\" data-menu=\"Solution\" id=\"solution\" data-menu-id=\"solution\" style=\"text-align:left\"><span style=\"font-weight: 400\">Solution<\/span><\/h2>\n\n\n<p>Starting with a predefined <a href=\"https:\/\/vwo.com\/blog\/conversion-rate-audit-the-first-step-of-the-cro-process\/\">CRO process<\/a> to structure your approach to CRO is the first step. Also, appoint a dedicated team or person who will be accountable for CRO ongoing.<\/p>\n\n\n\n<p>Not many organizations have the resource or bandwidth, but that shouldn\u2019t stop you from testing and experimenting. You could even <a href=\"https:\/\/vwo.com\/blog\/outsourcing-your-conversion-rate-optimization\/\">outsource this responsibility to an agency<\/a> or <a href=\"https:\/\/vwo.com\/testing\/?utm_source=page&amp;utm_medium=website&amp;utm_campaign=interlinking\">platform<\/a>. Their dedicated CRO team provides constant support, right from the research to the post-campaign analysis. <\/p>\n\n\n\n<p><a href=\"https:\/\/vwo.com\/why-us\/customer-success\/dedicated-managers\/\">If you don\u2019t have an in-house team to support you through the entire CRO process, our dedicated success team is here to help you<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><em><a href=\"https:\/\/vwo.com\/conversion-rate-optimization\/#guide-download\"><span style=\"text-decoration: underline\">Download Free: Conversion Rate Optimization Guide<\/span><\/a><\/em><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"395\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/11\/design_36569dcd-6cdd-4409-a664-f84d537679d7.png\" alt=\"Optimization to boost conversion rates\" class=\"wp-image-40507\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/11\/design_36569dcd-6cdd-4409-a664-f84d537679d7.png 900w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/11\/design_36569dcd-6cdd-4409-a664-f84d537679d7.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/11\/design_36569dcd-6cdd-4409-a664-f84d537679d7.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2017\/11\/design_36569dcd-6cdd-4409-a664-f84d537679d7.png?tr=w-375 375w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Image Source: BBC Store<\/figcaption><\/figure>\n\n\n\n<p>Don\u2019t stay behind in CRO\u2014doubtless, your competitors are already exploring or using CRO to maximize revenue. If they are not, it\u2019s your chance to get ahead. In any company, for the CRO process to be successful and less challenging, it is important to keep experimenting.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"#request-demo\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1256\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_Why-Businesses-Are-Not-Satisfied-With-Their-Conversion-Rates_.png\" alt=\"Banner Conversion Rates\" class=\"wp-image-60362\" srcset=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_Why-Businesses-Are-Not-Satisfied-With-Their-Conversion-Rates_.png 2400w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_Why-Businesses-Are-Not-Satisfied-With-Their-Conversion-Rates_.png?tr=w-1600 1600w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_Why-Businesses-Are-Not-Satisfied-With-Their-Conversion-Rates_.png?tr=w-1366 1366w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_Why-Businesses-Are-Not-Satisfied-With-Their-Conversion-Rates_.png?tr=w-1024 1024w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_Why-Businesses-Are-Not-Satisfied-With-Their-Conversion-Rates_.png?tr=w-768 768w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_Why-Businesses-Are-Not-Satisfied-With-Their-Conversion-Rates_.png?tr=w-640 640w, https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/09\/End-Banner_Why-Businesses-Are-Not-Satisfied-With-Their-Conversion-Rates_.png?tr=w-375 375w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re spending time, energy, and money on content, paid media, and advertising to build awareness, grow consideration, and you have a steady stream of traffic to your website. But you\u2019re not converting enough into customers, and you don\u2019t really understand why. Guess what? You\u2019re in the same boat as a lot of marketers and business&#8230;<\/p>\n","protected":false},"author":136,"featured_media":56203,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":6,"footnotes":""},"categories":[1850],"tags":[],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-40503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rate-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Are Businesses Not Satisfied With Their Conversion Rates, And What Can They Do About It? | VWO<\/title>\n<meta name=\"description\" content=\"Only 22% of businesses are satisfied with their conversion rates. Read this post to find the perfect solution to boost your conversion rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/blog\/not-satisfied-with-conversion-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Are Businesses Not Satisfied With Their Conversion Rates, And What Can They Do About It? | VWO\" \/>\n<meta property=\"og:description\" content=\"Only 22% of businesses are satisfied with their conversion rates. Read this post to find the perfect solution to boost your conversion rate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/blog\/not-satisfied-with-conversion-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vwoofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-14T08:05:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T05:25:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/01\/OG-image_Why-Businesses-Are-Not-Satisfied-With-Their-Conversion-Rates.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ruchika Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VWO\" \/>\n<meta name=\"twitter:site\" content=\"@VWO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruchika Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/blog\/not-satisfied-with-conversion-rates\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/not-satisfied-with-conversion-rates\/\"},\"author\":{\"name\":\"Ruchika Sharma\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/7afebb4e447f711125a94f517b79803c\"},\"headline\":\"Why Are Businesses Not Satisfied With Their Conversion Rates, And What Can They Do About It?\",\"datePublished\":\"2017-11-14T08:05:12+00:00\",\"dateModified\":\"2026-04-10T05:25:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/not-satisfied-with-conversion-rates\/\"},\"wordCount\":845,\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/not-satisfied-with-conversion-rates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/01\/Feature-image_Why-Businesses-Are-Not-Satisfied-With-Their-Conversion-Rates.png\",\"articleSection\":[\"Conversion Rate Optimization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vwo.com\/blog\/not-satisfied-with-conversion-rates\/\",\"url\":\"https:\/\/vwo.com\/blog\/not-satisfied-with-conversion-rates\/\",\"name\":\"Why Are Businesses Not Satisfied With Their Conversion Rates, And What Can They Do About It? | VWO\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/not-satisfied-with-conversion-rates\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/not-satisfied-with-conversion-rates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2021\/01\/Feature-image_Why-Businesses-Are-Not-Satisfied-With-Their-Conversion-Rates.png\",\"datePublished\":\"2017-11-14T08:05:12+00:00\",\"dateModified\":\"2026-04-10T05:25:58+00:00\",\"description\":\"Only 22% of businesses are satisfied with their conversion rates. 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