{"id":40369,"date":"2017-10-03T16:16:22","date_gmt":"2017-10-03T10:46:22","guid":{"rendered":"http:\/\/vwo.com\/blog\/?p=40369"},"modified":"2026-03-30T13:10:21","modified_gmt":"2026-03-30T07:40:21","slug":"optimize-conversion-rate-website-templates","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/optimize-conversion-rate-website-templates\/","title":{"rendered":"How To Optimize Conversion Rate On Website Templates?"},"content":{"rendered":"\n
\"conversion<\/figure>\n\n\n\n

The huge number of website templates available today has made it easier than ever to launch a professional-looking website\u2014whether or not you know how to code.<\/p>\n\n\n\n

Besides representing an easy, useful starting point, templates are more cost-effective than contracting with a designer (<\/span>which can cost $10,000+<\/span>). They also let business owners leverage established design patterns to create a consistent, pleasing digital experience.<\/span><\/p>\n\n\n\n

Download Free: Conversion Rate Optimization Guide<\/strong><\/em><\/span><\/a><\/h3>\n\n\n\n

According to Josh Dunsterville of KlientBoost, as interviewed by Shanelle Mullin of <\/span>ConversionXL<\/span><\/a>:<\/span><\/p>\n\n\n\n

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As humans, we pay attention to patterns, in fact we seek them out. We expect when we visit a site to find the logo in the top left corner, followed by the navigation in the top right. When we come to a site that breaks these patterns, it does one of two things. It either intrigues us, or frustrates us.<\/span><\/p>\n<\/blockquote>\n\n\n\n

That said, all of these benefits come with an important caution: website templates are built by designers to look pretty, not by CRO specialists<\/a> to convert.<\/span><\/p>\n\n\n\n

Using a website template can help you launch an MVP quickly and affordably. But after your site is live, it\u2019s up to you to undertake the conversion rate optimization<\/a> work necessary to drive maximum performance.<\/span><\/p>\n\n\n

Process<\/h2>\n\n\n

For performing CRO on website templates, you require appropriate tools<\/a> for your situation and a plan to use them.<\/span><\/p>\n\n\n

Choose your tools and technical processes<\/h3>\n\n\n

Thanks to advancements in web technology, you have plenty of options to choose from when it comes to split testing tools.<\/span><\/p>\n\n\n\n

If your website runs on WordPress, a platform-specific <\/span>split testing plug-in<\/span><\/a> may provide the targeted functionality you need to work within your CMS. Alternatively, if you are looking for a tool that\u2019s platform-agnostic and free, Google <\/a>Content Experiments is another great option.  <\/span><\/p>\n\n\n\n

If you need more complex testing and customization options<\/a>, look for third-party tools like VWO. As an example, if you\u2019ve built an eCommerce store on Shopify, which doesn\u2019t have a native split testing tool built in, you may find the program\u2019s Shopify integration helpful.<\/span><\/p>\n\n\n\n

Take features, pricing, and your personal comfort with each option into consideration before you make your final decision.<\/span><\/p>\n\n\n

Analyze your eCommerce website for free<\/h3>\n\n\n
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