{"id":40119,"date":"2017-09-05T12:30:35","date_gmt":"2017-09-05T12:30:35","guid":{"rendered":"https:\/\/vwo.com\/blog\/?p=40119"},"modified":"2026-01-07T17:01:09","modified_gmt":"2026-01-07T11:31:09","slug":"announcing-new-version-vwo-worlds-first-platform-conversion-optimization","status":"publish","type":"post","link":"https:\/\/vwo.com\/blog\/announcing-new-version-vwo-worlds-first-platform-conversion-optimization\/","title":{"rendered":"Announcing The New Version Of VWO: World\u2019s First And Only Platform For Conversion Optimization"},"content":{"rendered":"\n

I\u2019m proud to announce the launch of next evolution of VWO. This version has been a long time coming, so the details of what we are launching are going to be long but exciting.<\/span><\/p>\n\n\n

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\"VWO<\/figure>\n<\/div>\n\n\n

When VWO was launched 7 years ago, we changed the way marketers did A\/B testing<\/a> by making it stupidly simple to set up and launch A\/B tests. We cut down on the time and effort required to launch a test, from weeks to minutes. Since then, more than a hundred thousand A\/B testing campaigns have been launched in VWO by thousands of customers. We have <\/span>numerous success stories<\/span><\/a> where our customers have seen double-digit improvements in metrics that matter to their businesses (average order value<\/a>, signup rate, and so on). The success of web testing (A\/B, split-URL<\/a>, and multivariate testing<\/a>) for a range of brands has established that it works and any brand not doing testing is a dinosaur still stuck in subjective debates where the highest-paid person’s opinion (HiPPO) usually wins.<\/span><\/p>\n\n\n\n

Download Free: A\/B Testing Guide<\/span><\/a><\/em><\/h2>\n\n\n\n

While A\/B testing works, the mystery of which A\/B tests to do still remains unsolved. Yes, you can throw darts on the board randomly and some may strike at the center, giving you a significant improvement in your funnel metrics. But it\u2019s a fact that successful A\/B testing is still a dark art. Over the last 7 years, we\u2019ve customers across the entire spectrum of maturity.<\/span><\/p>\n\n\n

A\/B Testing Maturity<\/h3>\n\n\n
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  1. Stage I – <\/strong>No A\/B Tests<\/li>\n\n\n\n
  2. Stage II – <\/strong>Occasional A\/B Testing<\/li>\n\n\n\n
  3. Stage III – <\/strong>Process-oriented A\/B Testing<\/li>\n\n\n\n
  4. Stage IV – <\/strong>A\/B Testing is a part of the company culture<\/li>\n<\/ol>\n\n\n\n

    VWO, when it first came out in 2010, caused online marketers to move from Stage I to Stage II. What we\u2019re launching now will lead marketers to move from Stage II to Stage III. (Stage IV refers to companies which live and breathe A\/B testing not only in web functioning but also in every other thing they do.)<\/p>\n\n\n

    What Is Process-Oriented A\/B Testing, and Why Should You Care?<\/span><\/h2>\n\n\n

    As the name says, process-oriented A\/B testing means that A\/B testing is no longer \u201clet\u2019s try to change button colors and see what happens.\u201d Many companies new to A\/B tests start by testing all low-hanging fruits and get quick wins. These early wins may seem great because these show the potential of A\/B testing. However, many of these companies then hit a roadblock\u2014what to do next? At this stage, either they abandon A\/B testing completely or realize, through trial-and-error, that their next step should be to approach A\/B testing in a process-oriented way.<\/span><\/p>\n\n\n\n

    Running your A\/B testing program like a process means taking the following steps:<\/span><\/p>\n\n\n\n